Questionnaire results – young adults (18 30 years)

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  • 1. B Y R J A M Questionnaire Results Young Adults (18-30 years)

2. Question 1 40% 30% 20% 10% Out of the options below, which is your favourite music video? Britney Spears- Toxic McFly - Five Colours In Her Hair One Direction - What Makes You Beautiful Spice Girls - Wannabe 3. Question 2 80% 20% Does a music video have any impact on whether or not you buy the song? Yes No 4. Question 3 19% 59% 10% 12% Which music channel do you visit the most? MTV Dance Kerrang! Vintage TV Capital TV 5. Question 4 20% 40% 30% 10% What is your preferred method to watch a music video? Social Networking YouTube TV DVD 6. Question 5 20% 50% 20% 10% Which music genre do you prefer? Pop Rock RnB Classical 7. Question 6 40% 20% 40% What appeals to you most in a music video? Band/Singer Shown Narrative Performance 8. Question 7 30% 30% 40% Which gender would you prefer a band to be made up of? Male Female Mixed 9. Question 8 40% 60% Out of the performance options below, which idea do you prefer? Band are seen as rebellious - school environment Band are seen as professional - concert environment 10. Question 9 50%50% Out of the narrative options below, which do you prefer? Band/band member are involved in the narrative throughout Band/band member are not involved with the narrative the narrative is made up of two/more actors. 11. Conclusion The results above tell us that male and female young adults aged between 18 and 30 prefer music from the rock genre and they mostly watch music videos which appear on the Kerrang! TV channel. They prefer band which have members of both male and female genders who are seen as professional in a concert environment. This age range is more inclined to watch a video which is predominantly performance based instead of having a narrative running through it. We came to the conclusion that this age would not be our target audience because we wanted to make a music video for an all male, pop band.