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MARKET PENETRATION OF COCA COLA IN TASMAC AND BUS STAND OUTLETS - With special reference to Tiruppur city. The study entitled “The market penetration of Coca Cola in Tasmac and Bus stand outlets, with special reference to Tiruppur city” is the study conducted as part of the MBA curriculum of MG University, Kerala. The information provided by you will be kept confidential and will be used only for academic purpose. Thanking You RAHUL MOHANAN PILLAI QUESTIONNAIRE 1) Outlet name : ................................................. ............................... 2) Owner name : .................................................. .............................. 3) Contact no. : ................................................. ............................... 4) Presently, are you selling any soft drinks to the customers? Yes No 5) If no, are you interested in selling soft drinks?
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questionnaire of study on market penetration of Coke
Transcript of Questionnaire
MARKET PENETRATION OF COCA COLA IN TASMAC AND BUS STAND OUTLETS - With special reference to Tiruppur city.
The study entitled “The market penetration of Coca Cola in Tasmac and Bus stand outlets, with special reference to Tiruppur city” is the study conducted as part of the MBA curriculum of MG University, Kerala. The information provided by you will be kept confidential and will be used only for academic purpose.
Thanking You
RAHUL MOHANAN PILLAI
QUESTIONNAIRE
1) Outlet name : ................................................................................
2) Owner name : ................................................................................
3) Contact no. : ................................................................................
4) Presently, are you selling any soft drinks to the customers?
Yes No
5) If no, are you interested in selling soft drinks?
Yes No
6) Which company’s product do you prefer and why?
Coca Cola Pepsi Others
............................................................................................................
7) Which all brands do you prefer? (Rank according to your preferences for each
manufacturers)
Coca Cola –Brands Pepsi –Brands Other Brands
Coca Cola Pepsi Frooti
Fanta Mirinda Bovanto
Limca 7 up Appy Fizz
Thumps Up Slice Maa
Sprite Nimbooz Tropicana
Maaza Mountain Dew Others
Minute maid Aquafina
Kinley
8) Which are the most selling brands in your outlet?
...........................................................................................................................................
9) Rank the factors affecting market penetration based on their importance.
Factors RanksPrice
Offers
Service Quality
Service Frequency
10) Rate the service quality of Coca Cola ?
Excellent Good Average Poor Very Poor
11) Rate the service quality of Pepsi?
8) Excellent Good Average Poor Very Poor
12) Rate the service frequency of Coca Cola ?
Very Frequently Frequently Occasionally Rarely
Very Rarely
13) Rate the service frequency of Pepsi?
Very Frequently Frequently Occasionally Rarely
Very Rarely
14) What is the currently available cooler in your outlet and its size?
Coca Cola Pepsi Own
Size : ...............................
15) Which all are the currently available grades in your outlet ? (Specify the numbers in the bracket provided)
Coca Cola ( ) Pepsi ( ) Others ( )
16) Would you like to go for an exclusive Coca Cola outlet ?
Yes No
If yes, What support do you require ?
...............................................................................................................................................
...............................................................................................................................................
THANK YOU FOR YOUR COOPERATION
