Questionaire result
6
Gender Male 9 Female 11 Music Expedature £0£10 6 Age Range: £11£20 11 Under 16 5 £21£30 3 1620 12 2125 2 2630 1 Purchases iTunes 14 LIVE Supermarket 1 Harlow 13 Amazon 1 Bishop Stortf 3 HMV 4 Sawbridgewo 1 Roydon 1 Other 2 CD Purchase Music Videos None 3 Everyday 11 1 4 Twice A Wee 7 2 8 Once A Mont 1 3 4 Other 1 4 0 5 1 narratives One which ha 16 PLATFORMS One that focu 3 TV Channels 9 One filmed a 5 Computer 10 One that use 2 iPod 1 PIC 1 why? Alex Turner 5 Clothing 5 Dan Flint 9 Hair 3 The Tallest M 6 Pose 12 MAGAZINE IMAGE WHY advert Mika 10 Colour 13
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GenderMale 9Female 11
Music Expedature £0-‐£10 6
Age Range: £11-‐£20 11Under 16 5 £21-‐£30 316-‐20 1221-‐25 226-‐30 1
PurchasesiTunes 14
LIVE Supermarkets 1Harlow 13 Amazon 1Bishop Stortford 3 HMV 4Sawbridgeworth 1Roydon 1Other 2
CD Purchase Music VideosNone 3 Everyday 11
1 4 Twice A Week 72 8 Once A Month 13 4 Other 14 05 1
narrativesOne which has a storyline16
PLATFORMS One that focuses on the artist3TV Channels 9 One filmed at a live show5Computer 10 One that uses images to represent the song2iPod 1
PIC 1 why?Alex Turner 5 Clothing 5Dan Flint 9 Hair 3The Tallest Man On Earth6 Pose 12
MAGAZINE IMAGE WHY advertMika 10 Colour 13
Florence & The Machine4 Layout 4The Verve 6 Image 3
Colour 65%
Layout 20%
Image 15%
Why was that advert chosen
Male 45%
Female 55%
Gender
16-‐20 60%
21-‐25 10%
26-‐30 5% Age Range
1 0%
3 13%
5 27%
6 33%
CD Purchases
£11-‐£20 55%
£21-‐£30 15%
Monthly expenditure of music purchases
Twice A Week 35%
Once A Month 5%
Other 5%
Frequency of video watching
TV Channels 45% Computer
50%
iPod 5%
Chosen plaAorm for watching a music video
0 2 4 6 8 10 12 14
Harlow
Bishop Stor`ord
Sawbridgeworth
Roydon
Other
Area of Residence
0 5 10 15
iTunes Supermarkets
Amazon HMV
Music plaAorm of choice for purchases
Series1
35% 50%
0 5
One which has a storyline
One that focuses on the
One filmed at a live show
One that uses images to
Chosen narraBve for a music video
Alex Turner 25%
Dan Flint 45%
The Tallest Man On Earth 30%
Chosen image for the music video
Clothing
Pose 60%
Why was that image chosen
Mika 50%
Florence & The
Machine 20%
The Verve 30%
Chosen magazine adverBsment
Under 16 25%
Age Range
2 7%
3 13%
4 20%
CD Purchases
£0-‐£10 30%
Monthly expenditure of music purchases
Everyday 55%
Frequency of video watching
55%
5 10 15 20
Chosen narraBve for a music video
Clothing 25%
Hair 15%
Why was that image chosen
