How does your media product represent particular

social groups?

My media product is focused on teens and young adults of both genders which my product must therefore be aimed at a larger target audience and can therefore not be specific to one gender.The product will be aimed at the target audience who are interested in the music genre of EDM which stand for ‘Electronic Dance Music’, this is because this is a unique genre of music which seems to becoming more popular throughout the years.The target audience will be interested in the upcoming festivals and the night clubs which associate with this genre of music.

I have used the colour scheme of black, grey and white as this is a colour scheme which supports the music genre as a lot of EDM artists play using this colour scheme whether it’s the clothes they wear to the lights used as they are on set. These colours make my magazine open to both genders as this is considered a colour scheme of both genders which allows a larger target audience. I have added an image of a DJ playing at a night club on the contents page to show the reader an insight of the night clubs.

The header/titles and layout with the colours used on all pages show that the magazine has a clean relaxed look which is used to attract the target audience. The target audience will be interested in the front cover with the artist shown in large as he is a well-known EDM artist which will attract the target audience with the main cover line in bold to stand out to the target audience. The images models are wearing on all pages are currently in fashion clothes for the young people who like EDM as this are what the social group can relate to.

On the double page spread one of the two pages consists of a large image of the features artist which can be cut out to use as a poster as this is what the age of my target audience does. This will therefore make the magazine more appealing to the target audience which will entice them to purchase this magazine. I believe that I can compare my music magazine to professional music magazines such as ‘MixMag’ which will increase the chance of this becoming successful in the current industry.