Question 4 media evaluation (1) (1)
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QUESTION 4 MEDIA How did you attract/address your audience?
Avanish Bhopal
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Choice in content
• From the target audience research I found from using the
NME magazine that their target audience wanted
interviews; when looking through I found many interviews
of multiple people and how they make their albums and
how they work in the studios and the way they write their
music and that is why I chose to include a personal
interview of how the singer Sanjay Singh and how he felt
about music and how he overcame his fears.
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Image
• The chosen images I used where created and hand
picked for certain parts of the magazine. I took the double
page picture of Sanjay Singh as I draft he would go there,
which made it easier to edit and crop to fit. I shadowed an
aspect of many double pages and put the image on the
page next to the writing.
• On the contrary, other picture were assigned to be in
places such as the contents as they would make a mini
story.
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Language
The research I found from the NME magazine was that the target
audience related to formal language and no slang; this would have
been used if I looked at a Dance music or Pop music magazine.
I found that my language had to relate to my target audience. This
meant I had to use formal language. However, in certain parts of the
magazine slang was used fore a specific purpose in order to related
to certain people reading certain articles.
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Font
From the font choice, I used samples in a questionnaire
which was through email. I found out fonts which we’re
right for the genre of British Asian Music and saw the
justification of how it related. On the contrary I found that
the fonts sampled in my questionnaire did not appeal; so I
looked into more and found the right ones and this was
proven from a voice note (audio) from my target audience.
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Style
I used NME in order to get ideas and aspects of how a professional
magazine should look like. this was done by mirroring the style of it
through the way I represented my masthead and layout.