WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Based on our audience research that we had carried out before, we found out that males preferred thriller films compared to females. For example, a graph showed before from a thriller film shows how many males watched the film and were willing to rate and comment on the film compared to the number of females:

Due to previous research we had come

to the conclusion that 17-25 year old

males were the target audience for our

thriller film.

During the research process, we also asked many of our friends and family how they felt about thriller films. The film genre was still more popular with males, however we found that many females would also be interested in thriller films, and so our film can also be aimed at females of a similar age group.

(Here’s our audience interview):

However, as many of our friends and family were slightly younger than 17, we decided the target age group could also be 16-25.

AUDIENCE FOR OUR INFLUENCES

Our main influence was ‘The Blair witch project’ which is aimed at teenagers and young adults of any gender, however from our research, we found that males are more likely to watch thriller films like this, and then rate them online, this is what we based our research on.

However, some aspects of our film are based on the hunger games films, the target audience for these films being mostly teenage girls.

As all 3 of the main characters in our film are teenage girls, we felt that female viewers of the film can relate to the girls and empathise with them.