SECONDARY RESEARCHINTO TARGET AUDIENCE

When researching into our potential target audience for the product, we saw an occurring pattern, that the male audience was much more interested in superhero films, for example, when looking at the vote’s films such as Spiderman, watchmen and batman, each film received over 100,000 more votes from the male audience.

As well as this, the male audience also rated the films with a higher score. However there was still an interest in the films from the female audience, with still a substantial amount of interest from them, they also rated the films highly, just not as high as the male audience.

SECONDARY RESEARCHINTO TARGET AUDIENCE

When conducting primary research, using our questionnaire, we interviewed a wide range of ages, to see what they thought of superhero movies. We saw from the responses we received, who enjoyed these movies the most.

For example, when the question was posed ‘Which superhero movies have you enjoyed?’ We saw that younger age people (e.g up to age 20) wrote a lot more films down that they enjoyed, up to 6/7 films each.

PRIMARY RESEARCHINTO TARGET AUDIENCE

However people in the older age bracket only wrote maybe 1/2 films down, meaning they have not enjoyed/ or watched many superhero movie. This likely means that a younger age bracket is going to enjoy our movie.

PRIMARY RESEARCHINTO TARGET AUDIENCE

However people in the older age bracket only wrote maybe 1/2 films down, meaning they have not enjoyed/ or watched many superhero movie. This likely means that a younger age bracket is going to enjoy our movie.

Movies that the older generation likely enjoy, are movies of comic books, that they have read from their childhood, however this is not applicable with our media product, as our idea is a new concept, which has not been a comic before, this likely rules out the older generation from being interested in our film.

PRIMARY RESEARCHINTO TARGET AUDIENCE

With this information put into consideration and with other knowledge of typical audiences of this genre, we see our product as an opportunity to reach a fairly wide audience.

PRIMARY RESEARCHINTO TARGET AUDIENCE

With this information put into consideration and with other knowledge of typical audiences of this genre, we see our product as an opportunity to reach a fairly wide audience.

Our audience would likely be either gender, as we have used female lead as characters that a female audience could relate to and respect and we have also given the male audience, who would already likely be interested in a fresh new take on the genre.

PRIMARY RESEARCHINTO TARGET AUDIENCE

The age bracket for this film would likely be up to mid 20s/ early 30s, as this is an audience who is already interested in the action/ adventure superhero movie genre, especially kids/ teenagers, who are interested in comic books and would also be interested in a movie at that age.

PRIMARY RESEARCHINTO TARGET AUDIENCE