What kind of Media Institution might distribute your

media product and why?

Bauer media Bauer media pride themselves on being one of the best

distributor's in the world with magazines like mojo, which is the UKs largest music magazine, so I want them to distribute my magazines so I can get more sales and my magazine to follow the successes of mojo.

Bauer media tend to favor a younger to middle aged audience with magazines like mojo. This would be similar to my target audience as I have designed my magazine to fit in with the same audience with cool artist names that 13-55 year olds will know and love. This would mean that Bauer media would know exactly how to distribute and publish my magazine in order to reach success.

Time Inc. are all over the world with offices in London, Amsterdam, Hong Kong and all over America as well as many more. This would allow my my magazine to be sold in the best places for the magazine where it is most likely to sell more.

More than 130 million people will connect to a time Inc. this month this shows that Time Inc. are very successful and well known this would mean that my media product would be widely advertised by a successful cooperation meaning that my magazine will be known by many and be as successful as it could be.

Time Inc. have experience with similar magazines like NME playing a large part in the great success that NME has managed to reach. This would mean that the time Inc. team would know how to advertise produce and deliver a successful magazine.

IPC media is a very well known publisher with 26 millions adults in the UK alone reading a magazine by them so by using them they will not only bring in a huge audience as proven with magazines such as Marie Claire and Look, attracting millions worldwide. But will attract the target audience I have set up my magazine for with all there magazines being for adults.

Furthermore they have experience with music magazines with the very successful music magazine being one of the biggest names in the industry.

With them being a huge institution there will be more funding available for things such as advertisement which will ultimately make my magazine a success.

Other thoughtsHowever all of these have at least one music

magazine on the market already and often a institution would not take more than one music magazine at any one time Bauer being an exception. A institution such as HELLO ltd they are successful in that field but may be looking to branch out to different genres in order to avoid being bought out by bigger institutions.

This would lack experience but is a more likely chance of it happening and would also have a substantial amount of funds.

My First Choice I think Bauer media would be the best

distributor for my magazine as they have published and distributed magazines such as Q and Kerrang many times before and my magazine is very similar in style to these. This would mean that they would have experience and therefore expertise in this area meaning my magazine could become a lot more successful than if it was with any other distributor. They also have the largest branch in the UK with the largest music magazine in the UK (Mojo) this shows they know how to reach success with in the UK which is my target audience as the all the artists in my media product are British based. Unlike Time Inc. who are more specialized to America.