Question 3What have you learned from your

audience feedback?

Feedback from Facebook

The overall feedback we received was that this print advert was very interesting and eye catching. They said the image links well to the

topic, the documentary and the radio trailer.

However a few people have said that the image looks odd and that it is

clear the image has been flipped which makes the

advert look as though there is too much space on

one side.

Feedback from YouTube

From all of the feedback we received for our documentary, it is

clear that people found the documentary informative and

factual. Our framing and camera work was praised frequently. The overall opinion that the products together work well and look and

sound professional. However, a main negative was the sound levels. A lot of people said

that they needed to be more even, even in the radio trailer. This is something that could have been easily changed and in the future it

will definitely be a priority. Another issue raised was the

lighting which in some areas was a lot more dull than others.

Feedback from Focus Group

We designed and created a questionnaire for our focus group to

answer after watching our documentary, listening to our radio trailer and viewing our print advert. Our focus group was made up of a

variation of males and females, between the ages of 16 and 25

years.

We had to take photographic evidenceof our focus group:

Questionnaire Results

Informati

on Given

Enter

taining

Profes

sional

Feel

Sound

Editing

Continuity3.7

44.34.6

On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our

documentary:

Aspects of Documentary

Aver

age

Scor

e

None of the aspects of our documentary received a rating lower than 4, this suggests that our documentary was above average.

However it is apparent that some aspects were better than others, as some were lacking. Such

as sound, which was also criticised in our online feedback suggesting that this was a

major issue. However it was rated highly for being professional and entertaining which

shows we were able to follow the majority of the codes and conventions required.

The results from this question show a varied opinion. 6 said that

they felt the documentary was similar to other this shows we have

followed the codes and conventions of a documentary,

however 4 said no which highlights that our documentary is in some

ways unique.

Question 3

Yes

No

Sometimes

0 1 2 3 4 5 6 7

Do you think our documentary is similar to other professional documentaries in terms of the style?Question 4

Yes

No

Not Sure

0 1 2 3 4 5 6 7 8 9

Would you continue to watch this documentary after the first 5 minutes?

Question 5

Question 6

8 out of 12 said that they would watch the documentary after the first five minutes, however the remaining 4 were not sure. Although the majority were impressed

enough to want to watch on, there were still a few who were not fully persuaded.

We asked them why and our results show that one person felt it was not fitted for their age and others said that it was one-sided and did

not fully balance the argument.

Do You Like The Documentary?

Yes No

All 12 of the participants said that they liked the documentary, this shows that we have

largely ensured our documentary follows the codes and conventions of a documentary but

also that we did our best to target our audience.

For question 7 we asked ‘Is there anything that you think could be improved?‘.

A major issue was the sound levels, particularly in the music beds and the voiceover. In a few points

throughout the documentary, the voiceover was much quieter than the music bed. For example in the

song ‘When I Grow Up’ played, it was a lot quieter than all of the rest which made it difficult to hear and

make a link. Some people suggested that we made the cutaways longer or slowed them down a little bit

because it was difficult for them to fully view and understand the meaning and link. Moreover, some

people felt that the documentary would be more professional if the argument was not so single

sided. They felt that the documentary looks more at the negative side of tanning as opposed to the

positive.

Question 8

Question 9

10

2

Would the radio trailer persuade you to watch the documentary?

YesNo

Information Given Sound Professional Feel3.83.9

44.14.24.34.44.54.64.7

On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our

radio trailer:

Aver

age

Scor

e

The majority of our focus group said the radio trailer would persuade them to watch the

documentary. They said the music bed linked well to the documentary topic and that it was catchy and memorable. However there were two who do not listen to the radio frequently

and so said that the radio trailer would not persuade them to watch the documentary. This highlights the choice of advertisement being an issue because some of our target audience do

not listen to the radio.

The results of this question emphasise an issue with the professional feel of the radio trailer. Although the rating is not low, it is a fair deal

lower than the rating of information given and sound. The results also shows that the radio

trailer is very informative and that the sound, in comparison to the documentary is much better.

Question 10

Question 11

10

2

Would the print advert persuade you to watch the documentary?

YesNo

Eye Catching

Infomation Given

Composition

Professional Feel

3.8 4 4.2 4.4 4.6 4.8 5

On a scale of 1 to 5, 1 being the least and 5 being the most, please rate the following aspects of our

print advert:

Average Score

The main reasons for people wanting to watch the documentary after seeing the print advert

was because that the print advert is very unique and eye catching. Audience feedback shows that

it raises questions about the topic and makes you interested in what the documentary will be about. However those who were put off by the

print advert said that it would not be of any interest as they do not tan and the other said

the image was scary and off-putting.

The results to this question mainly reiterate the results from the previous question. Most people

found the print advert very eye catching and found the composition was good. The lowest rating is the information given, this may be

because the image does not link to the idea of our documentary enough.

Question 12

yes No0

2

4

6

8

10

12

14

Do you feel our three products work well together in giving detail and persuading viewers to watch the

documentary?

Overall the audience feedback tells us that even though there are a lot of good aspects about our products, there are also many other aspects that could have been improved to make them all more professional and fitting. There were some minor issues such as cutaways not being long enough to be properly viewed, but it is apparent that the main criticism throughout is the voiceover and sound levels. The majority of our feedback led to the conclusion that the voiceover is slightly boring and monotonous and also that the sound levels were not equal.

As everybody said that the three products work well together, it is clear

that there is continuity present throughout the whole project.