What kind of media institution might distribute your media product and why?Question Three

• I would like my magazine to be part by one of Europe’s largest publishers. Bauer have 80 brands which circulate around 19,000,000 people. Their audience are large and 4 out of 10 people experience at least one of their products.

• On Bauer’s website it states: "Our business is built on millions of personal relationships with engaged audiences.”This reveals that my magazine will be supported and develop further into multi plat formed brand by using Bauer’s great knowledge in the magazine industry. This would lead the magazine to evolve online as well as radio and television. There are other publishing groups such as IPC media but I believe that Bauer will push Shuffle to its full potential and attract an audience.

To distribute my magazine, I would use the UK’s biggest distributer Frontline. Frontline sells and distributes over 160 magazine titles which include 54 of the top 200 selling titles in the UK. They publish magazines such as Q and Mojo. Due to being so successful, Frontline would be my first choice.

If Shuffle were associated with Frontline it could be beneficial for the circulation of my magazine as the company raise money for causes, therefore showing the audience a positive view due to Frontline’s fundraising.