WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Question 3

BAUER- Publishing Company

Bauer is also a publishing company that also distributes many different magazines globally and internationally. Examples of magazines Bauer distributes and publishes is Grazia and Elle.

This distribution company Bauer is not suitable for MUSICAA. This is because MUSICAA is not an established music magazine and by offering the distribution of the magazine to a publishing company that doesn’t only specify in publishing once genre this may mean that MUSICAA won’t be able to meet their target audience needs when it comes to where they want the magazine to be distributed. A more specialised publishing company means that they know how to meet the specific genre of my music magazine which is the most suitable kind of media distribution (IPC not Bauer).

Due to Bauer distributing a range of other genres in different ways to a range of different target audiences shows MUSICAA that this will not be the most effective publishing and distributing company because MUSICAA target audience have to met in order to ensure their needs and desires for the magazine are met throughout the life of the magazine.

IPC IPC is a both a consumer magazine and digital

publisher in the United Kingdom. “With a large portfolio selling over 350 million copies each year.” Due to the fact that IPC distribute the magazine NME, it benefits MUSICAA

because IPC knows how to distribute NME in a correct way ensuring that the right consumers receives the magazine how and where they want it. NME and MUSICAA share the same interests in the way they like to distribute their magazines so by MUSICAA distributing their magazine with a publishing company such as IPC will benefit MUSICAA as it will allow their target market needs and wants to effectively be met through distribution and publishing.

IPC will allow MUSICAA to be distributed and published in a useful way that will benefit both the consumers and the music magazine company. Due to the fact that IPC is a well known successful and reputable publishing company there is no doubt that MUSICAA will have a problem nor have to worry about whether the music magazine is distributed in the correct way as IPC has high experience and will ensure MUSICAA meets the demand for their target audience.

This will then allow MUSICAA to become established quickly and more efficiently into the market for music magazines.

The most suitable publisher for MUSICAA is a publisher that publishes a vast variety of reputable music magazines that are successful in the music magazine industry such as IPC. However the publisher I will chose to publish MUSICAA will not publish the same music magazine genre as this will decrease the uniqueness of the publisher company publishing my music magazine. If the publisher only publishes a hip hop, pop music magazine (MUSICAA), this will give the audience a higher incentive to purchase the magazine because its the only genre available for this particular music magazine publisher.

Another feature that my publisher must have available with it in order to make sure the magazine is a success is that the publisher must make sure it has in previous years sold its magazines to a young adults age group. This will ensure MUSICAA that the publisher and the distribution of the magazine is effective in order to meet their target markets needs and wants.

What is the most suitable publisher for my music magazine?