Question 3- What have you learned from your audience feedback?

Trupti Patel

From audience feedback the features of the video were said to work well such as the variety within the camera angles that were used, some of the transitions and the narrative as a whole. Many viewers enjoyed the different angles as it was interesting for them to watch. Feedback was also given to our two performers; Zein and Sandhya who played their roles exceedingly well throughout the whole video and this was done through facial expressions and fitting in with the genre. The audience also commented on how our performers worked well together showing that they were both comfortable with each other when it came to acting portraying a narrative that was real and believable.

However we faced some criticisms which outweighed the positive feedback. • The audience said they would like to see the video to have more flow and

would have liked to see more scenes of the artist singing.

• The fire scene was said to be good but quite dark in terms of lighting. However reasons for this are the follows:

The first time we shot this scene we lost the footage due to a corrupted CD. From this I learnt that problems occur when it comes to shooting and that back up equipment is always required.

The location was a one off setting as it was hard for us to get hold of.

The atmosphere suited well to what we were trying to imply (a scene at the artists house).

• During the first few times of shooting and converting the footage after this there were a few issues the audience noticed as well as me and my group. This criticism was that the bag in the opening shot was different in another shot . However both these shots were in the same scene therefore was noticeable. The audience did not mention it was a major thing to be noticed however my group and I felt that after looking back at the footage a several times, it was something we had to change.

• From peer assessment, audience and focus group feed back, our group realised that many scenes had different clothing which was not kept consistent in terms whether the scene was a flashback or not.

• The student peer to peer evaluation was very useful to get an insight on peoples opinions on the video. We were expecting criticism as this not only made our work stronger but allowed us to take these comments into deeper consideration.

Talking to peers individually said that these worked well:

Lip Synching

TransitionsStop Motion

Camera Angles

However some criticisms we got were:

The ending of the narrative was quite confusing for some people as they did not recognise it was a different guy; Nikhil.

Fire scene was too dark

Getting a variety of feedback allowed my group and I to make transformations to the video:

For the ending of the scene, we had difficulties shooting last minute because of time consumption and our performer, Nikhil, was unable to come and also clothing was also an issue. To make changes we took the advice of the audience and added a zoom to see Nikhil's face in order for our target audience to develop a clearer understanding of the end part of the narrative.

Through these changes made I learnt that little things can affect the whole music video therefore I am pleased we made these changes.

Composition Of Shots

From the audience feedback and after looking over the edits a several times, there was a lack of consideration of the composition of the shot in the argument scene. We did not make the two characters fit the frame therefore to improve we cropped our a little of the background and zoomed in to ensure the two characters filled up the frame.

Distributing the video on YouTube raised great awareness for our music video.

Audiences enjoyed the camera angles used in the video.

This user also liked the camera angles.

Specific Timings in which this user enjoyed watching.

From the comments shown,it can show we have targeted a large audience varying in gender and age groups. From this I learnt that YouTube is a very large broadcasting website that can gain a increasingly high number of viewers through distributing on many social networking sites. I also learnt that YouTube online is not only where people view videos but view on their mobile phones and this could be a reason why the viewers were a high figure.

Ancillary Production (Audience Feed back)

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Some feedback was given to the information present on the magazine advert. The text in the older version on the left, didn't seem to fit in with the whole production of other ancillary texts and. Therefore we were told to change this so it fits well not only to the artist but with the genre aswel.

Language of the text

After taking the feedback into consideration we looked again at other magazines for conventions we could add and we replaced the words to ‘ The Best Selling Debut Album’. The positives for this change is that the words would engage the audience.

With the CD ancillary products, I learnt that through the opinions and feedback given, it was noticed that the first attempt of the CD back cover did not flow with the front cover to make it look like a music album. From the previous CD back cover image, people argued this linked more with our music video than the other ancillary products. Also we realised it was not very conventional of a back cover in terms of the image therefore we made several changes.

The image of the front cover was also placed for the back cover and dimensions were adjusted so everything flowed nicely. The feedback was useful as I learnt to stick to conventional features of a CD back cover. We also added more features on the back cover and made the font bold as previously viewers claimed it was not clear enough.

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The inlay cards were also criticised because they felt the old version was very simple and quite boring and did not fit within the album theme and genre. My group and I also noticed this and were gradually going to make changes.

Developing upon the criticism, there was a change made to the back ground so that it would be consistent in terms of the colour scheme and adhere to dark colours of R&B. With these changes, I learnt that colour is a significant contribution for making the album look professional.

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