Qu3) - What kind of media institution might distribute your media product and why?

A short story

A new IPC production

IPC

• IPC Media, formed in 1963 as International Publishing Corporation, is owned by Time Inc. the publishing company of Time Warner Inc. This allows it to be one of the leading of consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – while its websites collectively reach over 20 million users every month.

• The iconic music magazine brand that IPC Media is well known for is New Musical Express (NME) which was first published in March 1952 and will be celebrating 50 years in the music industry this year. This mainstream magazine reaches a really wide audience as its genres are known as rock, pop, pop rock… The types of musicians they include are Kings of Leon, The Killers, Arcade Fire and Artic Monkeys. NME, and its modern website, has become a multi-platform media brand. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, concerts pictures, new music events, and an updated guide to the best new bands in its Radar section.

Question asked by viagogo.uk, number one of concert tickets seller in UK, to its customers : What magazine would you prefer to read ?

VibeKerrangNMEBlenderRolling Stone

NME is slightly equalled to Rolling stones , but still really popular among young people. However, IPC media production decided to launch a new magazine, which will be focused on young interests but this time for an European audience.

The second of July 2011, IPC launched its new and innovative magazine,« Vie Musique »( which means « Live Music » in French). Focusing on the Rock genre, it devotes its pages to the new European bands England , Germany, Spain and France. This mix of culture makes «  Vie Musique » be unique and forerunner among the other magazines.

Established in more than fifteen countries, Vie Musique rapidly

became a reference for all rock fans.Vie Musique realised some really

good numbers (with an average of 25,163 weekly).

Vie Musique is adressing to a wild and yound audience.

• Vie Musique’s audience in numbers :• Male/Female…………………………..58%-42%• Average Age……………………………………21• 96 % of readers have a Facebook account• 87 % listen to music everyday• 89 % of readers have been to a gig