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How effective is the combination of you main tasks and ancillary tasks?

Jenni Smyth

+My main product is a music video thatfalls within the Pop/Rap genre. Thiswas my guideline whilst I was creatingall of my products. I had to createpieces of work that were not only eyecatching but that appealed to my targetaudience as well. As the digipak and theposter are what originally draw the consumers in. Whilst creating my work Ihad to make sure that all my work relatedto each other in some way. I done thisthrough similar costumes and locationshoots. Also all my pieces contain a Logo so my target audience canrecognize my brand and production company, by adding a logo itpromotes the company and the brand which provides my pieceswith Synergy.

+ As at times in my music video it can be hard to distinguish who my artist is as I don’t feature my artist in the middle of group dance work at times. I was sure to add my artist in to every panel of my digipak and my poster.

+ I decided for my Poster I would add in a social media platform and a website. This caters to my audience because they are able to access the artist on different platforms, which makes it easier and more accessible.

+This is my magazine advertisement for my digipak. As you can see fromthe image I decided to go with a really strong and empowering image. I have used quite a bright background. I feel like the image and the background complement each other really well.The sub-genre of my video is Pop/Rap, which is animpure genre as there is a crossover. When I wasResearching Pop and Rap video’s I realized that itwasn’t really about the story it was more about theperformance.

I used added square’s in the background to break upall of the blue so it wasn’t an empty space. I also lookedat different magazines and how they advertised their adverts and took a similar approach. I haven’t used a massive amount of text I have keptit quite simple in terms on the information I amproviding, I have told them when it is in stores, someof the songs that feature so my audience can spotsongs that they know and the platforms it’savailable on.

+ This is my digipak, as you cansee I have kept the same kind ofcamera angles and costume andlocation to make the separateproducts more recognizable.

The front cover has a separate image thanthe poster but I have kept the same fontand I have kept the empowering angles aswell as my logo being on both pieces.

For the back page of my digipak I havekept the same image as the front cover butin a different kind of pose. I feel that the

image fits extremely well. I have included the song track lists as well as all of thecopyright information, the barcode and once again the logo.

The inside on the left panel I have used another image in the same style of the frontcover and added ‘A message from Megan.’ and the inside to the right is just a normalimage of the artist.