Throughout our project the font style was consistent. We tried to keep font style the same across all our products but because of ‘Sight & Sound’ magazine style and structure we weren’t able to use the same font as in our poster because ‘Sight & Sound’ never does it and if we do, it wouldn’t look like a ‘Sight & Sound’ magazine cover, so we had to choose white font instead of black and make our text bald so it would have same style font as other cover lines. However, the font style in poster and teaser trailer is exactly the same. The reason for our style of font is because it fits perfectly into the theme of the film. For our title ‘NOBODY’S FREE’ we have put it in capitals and it makes our title stand out and is clear to our audience even from far distances. When people will be looking at our teaser trailer and poster our products will be recognisable, but it doesn’t mean that our magazine cover will not be recognisable because of different font being used there, we’ve got main character which is in all our products therefore audience will easily recognise that this is the main character from our teaser trailer.

We have also been consistent with our captions, making sure that they have the same font style as our poster and also the same font size and the position.

Within our products we have made sure that there are images that link all our products together especially magazine cover which doesn’t have the same font style as other two products because of ‘Sight & Sound’ structure and style. However, the poster and the magazine cover has the same character so our magazine cover is linked with all other products, also audience will be able easily recognise who is the main character in our film, because out of all characters in poster only he is on the magazine cover also he appears the most in our teaser trailer so audience will definitely remember and recognise him.

All characters from our teaser trailer can be recognised by audience in our poster, we also made sure that they wear the same cloth, so even without showing the Metjon’s face in the beginning only by looking at his watch, white shirt, tie and arms we can recognise him in poster and magazine cover. Other characters can be recognised easily as well.

We can recognise Metjon in the beginning by looking at his cloth but at the end of the trailer we showed his face so there will not be any doubts that it’s not him, we made sure to make everything clear to our audience.

Throughout our project we had to stuck to such colours as black and white. This colour scheme symbolise that somebody got kidnapped, killed, forgotten. Characters near Metjon look like that they were forced to do something that they didn’t want and Metjon’s face with evil look tell our audience that he is the main villain. Black-white colours with high contrast made his eyes dark so he looks like a demon and other characters as innocent people who can’t escape and are unhappy this is because there is a pure white shining behind them which symbolises kindness. For magazine we weren’t able to use same colour scheme as in poster because it wouldn’t follow ‘Sight & Sound’ magazine style so we had to choose a photo with natural colours however we changed the contrast a little bit to make his eyes a bit darker so he look like a villain. We followed ‘Sight & Sound’ magazine colour scheme and chose colours that would fit to yellow, red, black logo, banner and pug.

So we chose the colour of the pug which is red for our title cover lines and white colour for the smaller cover lines and it perfectly suits to the rest in our magazine.

When adding effect to our film we wanted to be consistent that’s why our captions appear and disappear immediately, we have done this to make shots change very quickly and to be in this 1-1.30 minute boundary.

For our shots we used fade in and fade out effect, this was important to do in order to make all shots continuous in the beginning, also because we followed a typical trailer three part structure, so this was the first part where shots are pretty long and characters tell their story.

Afterwards ‘3 stories’ caption quickly appears and disappears and all the fast action begins, in second part structure some shots changes immediately and some quickly fade in and fade out to show that he is on drugs. We have also used ‘match and action’ editing technique in order to make everything continuous.

Fade in and fade out editing technique

Match and action editing technique

Then ‘1 man’ caption appears and 3rd part structure starts where shots quickly change after each other. For the last shot we used fade in effect which is the same as every other, we wanted to be consistent.

Then ‘1 mission’ caption appear and 3rd part of the structure starts. This is where the name of the film appears and we used stripe dissolve and line dissolve for the release date.