QUESTION 2How effective is the combination of your

main product and ancillary tasks?

DIGIPAK POSTER

SCREENSHOTS FROM MY MUSIC VIDEO

I decided to include tour dates in my artist’s digipak, this is because she is an indie artist with a small following and the tour dates of her first ever tour would be personal to the fans who bought her

digipak as it isn’t advertised hugely anywhere else. I also included thy lyrics printed on the inside cover of the featured song ‘Lost’ so that the fans

had a physical and visual way of knowing the song.

My album poster follows the composition well known as the ‘Z layout’ so that the audience can

easily see all the information on the poster without any difficulty; I believe that my poster is quite conventional due to the bold title featuring the album’s name and underneath showing the

artist’s logo, both centrally framed to draw in the viewer. The main focus to the poster is the artist

herself as she is the main focus; the coloured lights across her face makes the poster more

interesting to look at. The colours used within the poster are reflected in the digipak.

The three pictures above are my digipak, album poster and screenshots from my music video. The genre that I created all of this for was Indie, but more specifically Indie-Pop. As a whole I think that they work well along side each other as the artist is prominent throughout

each feature; as my artist is a solo, independent artist so her products are her way of advertising and branding herself so all three products must act as synergy to boost one another so eventually more sales are created of her upcoming album. There are a few

improvements to be made as my music video lacks the full colour scheme that the other two products hold due to limited technology use, another way to improve the three

products and how they work together is to have more images on the digipak and poster of the artist outside, so that they linked with the more with the music video as many of the locations that were filmed in were outside, in woodland areas as this was conventional to

existing indie music videos that I have researched such as ‘Bird’ by Billie Marten. The colour scheme was indented to be pastel colours with a pop of colour which I think was successful within my digipak and album poster however my music video did lack that pop of colour.

The typography used within my digipak and poster are the same so that the audience will recognise them all and associate them with each other

as they all have something in common. The brand name used in the same font is like the artist’s signature for her music. I decided to use a

bold and edgy font for the album’s title that stands out on both the digipak and album poster. The album poster uses the same typography

as the digipak linking the two of them together. It makes the advert recognisable for the target audience, as they know what the digipak looks like and can therefore recognise the album poster, so the two

products promote each other. I chose to make the font white so that it would stand out against the colourful background but I didn’t want to make the font black otherwise it would have been to harsh and taken attention away from the bright colours. The music video also features

the bold edgy font to introduce the song and the artist to the audience in a conventional way to music videos.