Question 2:

How effective is the combination of your video, CD cover and

magazine advert?

We were told to create a music video, digipak and an advert for our ancillary texts.

Following the bright colour conventions I decided to create that flow through out my ancillary texts. I did this by taking a photo of the artist while shooting for the music video so the audience would recognise the ancillary products and automatically connect them to the music video.

I believe that it is important that my music video, digipak design and magazine advert had a strong visual link so that my target audience could relate to each ancillary text. I believe that the combination of my main products and ancillary texts are effective and that there's a lot of synergy visible.

How my ancillary products create synergy

The front cover and the advert show the same layout and colours.

The artist is wearing a hoodie in each photograph which represents youth.

The colour scheme throughout the ancillary texts is the same: Chalk colours such a blue and grey The font in each

ancillary text is the same: Segoe Script and Letter Gothic Std

In the music video the artist is also wearing the same thing that he’s wearing in the digipak

• My digipak and advert relate to the Pop genre and the artist represents that slo with the bright colour (blue) and how youth is represented with the artist wearing a hoodie and jeans.

• Photoshop and InDesign allowed me to create a successful product. It was quite easy to do so because I had used this in my previous year.

Theme

• The theme of the video and the digipak is Pop and youth culture which is shown in the products that I have created:

The hoodie, jeans and cap stereotypically represent youth culture as they are said to be wearing what the artist is wearing right now.

The theme is then depicted on to the other ancillary texts such as the digipak and the advert as they both show the artist as wearing similar clothing; Hoodies and jeans.

My theme originates from the example of Justin bieber as Conor Maynard is commonly known as the British Bieber.

Justin Bieber has a style of wearing hoodies and jeans and spiked up hair to show his youth and represent it. He also sings Pop songs which is another theme that we have in our ancillary texts. The way that Justin bieber brings the theme of Pop in to his products is by adding bright colours which is what influenced our products.

I have kept the theme of bright colour in our products as a main selling point as audiences can automatically relate back to the genre and therefore connecting each of our products together. However I have kept the products more simple than Justin Biebers Pop products due to the fact that Conor is recognised as having plain and quite structured CD covers and adverts.

Overall…

• Overall I believed that I have created products that work well together and create great synergy that makes the product successful.

• I have stuck to two main theme: The colour scheme of blue and grey and the clothes that the artist is wearing in order for my target audience to relate between the three products that I have produced.