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Transcript of Question 1 update
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7/29/2019 Question 1 update
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Question 1: In What Ways Does YourMedia Product Use, Develop Or
Challenge Forms and Conventions Of
Real Media Products?
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Location
Britain is also seen as veryhistorical to younger countriessuch as the USA and Earlhampark is an historical location.
I took inspiration for the locationof the music video from the filmThe Piano.
https://www.youtube.com/watch?v=5CTwLz-q-U4
https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4https://www.youtube.com/watch?v=5CTwLz-q-U4 -
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Costume
The costume in my music video for the girl is
fairly generic of the music videos I have
researched regarding the folk genre
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Narrative structureWhen researching music videos of similar artists I found that most anti folk
music videos feature the artist and therefore have elements of performance
within them. However due to the fact that I did not have access to the artist of
Bone and Claw I chose to tell a story through a predominantly linear narrativerather than get somebody to act as the performer. This was also a beneficial
choice because eradicated the problem of lip synching.
After exploring the use of flashbacks (see the next two slides) I chose to tell a
story through a linear narrative. I have developed the idea of using a narrative
in music videos by creating somewhat of a day in the life video, which is not
usually seen in videos. One example of a video which does use a day in thelife narrative is If I Were a Boy by Beyonc, I looked at both this video and
BBCs Britain In A Day when deciding on a narrative and as a result decided
that a linear narrative telling the story of the relationship
within my video; as the use of a day in the life in the
aforementioned media products suggests that the
instances shown are a common occurrence. Which is how
I wanted to portray
the threat from themother and the
influence of this
threat on the
daughters everyday
life.
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I originally intended to use flashback in myvideo, a commonly used narrative in the music
industry [FIND EXAMPLE] as I wanted to
portray the mother and daughter relationship in
both the past and the present (the time that the
video is set). I wanted to suggest that these
memories were seen through rose tintedglasses by the daughter and to achieve this I
manipulated the colour balance in the
flashback scenes to seem brighter and more
over exposed than the rest of the video.
Whereas usually a flashback is distinguished
from the present using a sepia or clack and
white filter during the flashback and colour in
the present. I took inspiration for my use ofcolour in flashbacks from T.V drama North and
South, in which the north is grey and cold
looking, suggesting realism and the south is
recalled as over bright and sunny, suggesting
that what is remembered as a happy time in
reality was not.Flashback from North
and South
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After inserting these flashback scenes into the music video
however I realised that they did not fit and merely confused
the narrative. Instead I used one flashback scene, of the
daughter blowing candles out on a cake while the mother
holds it laughing, as an establishing shot for the relationship
between both performers. To keep the idea that the daughter
has fond memories of unpleasant occurrences I put this scenebefore we see the girl waking, so as to suggest that this is a
dream or wish more than a reality.
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Lighting
My music video uses mainly ambient
lighting mostly because I did not have themeans to use non ambient lighting but
also to add a sense of realism to my
video. This use of lighting is often seen in
genres such as soaps and dramas and I
have taken inspiration from these genres
regarding the lighting of my music video
and used the conventions of ambient
lighting. One Drama In which ambient
lighting is used to illustrate a bad
relationship through the addition of
realism is BBC series White Girl. White
Girl tells the story of a family who move
to a wholly Asian community to escape
the mothers boyfriend, who has an
abusive relationship with the family,
especially the eldest daughter.
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transitionsIt is generic in music videos to use jump cuts and quick shots to progress a narrative
and to ensure that the audience do not become bored. Especially when the video is fora particularly up tempo track. However there are a few music videos which usetransitions such as cross dissolve a lot more often than jump cuts. This can be seen inthe video for Sinad OConnors Nothing Compares 2 U in which there are manycross dissolves between the artist singing and location shots and from location shot tolocation.
Jackson Brownes Tender is the Night video also uses dissolves alongside jump cuts toillustrate that certain parts of the video are memories or dreams rather than a currentreality. He remembers fighting with his girlfriend and then remembers or perhapswishes they are happy.
In Aspel Orchids Bone and Claw video dissolves have been heavily used in order to
convey a feeling of nightmare and a dream like state that the girl performer isexperiencing. So it is not evident whether or not the mother is a figment of herimagination or a genuine threat. In a way this is using conventions of the music videogenre shown in videos such as the two discussed. That being said it could be arguedthat my music video challenges the traditional conventions of the music industry as,more often than not, jump cuts and other fast transitions are used as the predominanttransitions.
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Representation
WomenIt is common in the music industry to objectify women inmusic videos, even when the performer of a track is a female,when this performer is seen in the music video they are stillcommonly sexualised. This is seen in videos by artists such asBeyonc.This is consistent with Goodwins theory on thesubject of women in music videos ISABEL CONTINUE
However this is seen less often in folk and anti folk videos,especially those by female artists; as Bone and Claw is. What isseen more often in folk music is the marginalisation of womenin music videos. For example in the video for This Year by TheMountain Goats women simply do not appear in a significantway. The one female in the video is largely ignored, this maybe because the performers of the band are all male.
In my video I have challenged the way that women aretraditionally viewed, as there is an absence of men in thevideo. The sexualisation of women traditionally seen in themusic industry has been challenged in my music video; asneither performer is seen to dress provocatively in any way
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Britishness:
Cultural signifiers are often shown in music videos to demonstrate the artists
roots. I have used shots of Earlham Park in Norwich as a cultural signifier dueto the expectation for England to be full or countryside. Upon typing British
stereotypes into Google it does not take time to find a website backing this
view Mine [thoughts of Britain] are fish and chips, rolling hills and sarcasm
This common stereotype of England can be seen in many North American
television shows, below are images from Buffy The Vampire Slayer in whichthe new location of England is established. Beside them is a still from my
music video for comparison.
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Relationships:
Two examples of texts that portray the mother/daughter relationship in asinister light are Peter Jacksons biopic Heavenly Creatures and BBCadaptation of Jeanette Wintersons Oranges Are Not The Only Fruit.
The relationship shown in HC (Heavenly Creatures) shows conflictbetween mother and daughter as the daughter wishes to join her friendwho is soon moving back to England. As a result the two girls murder themother, meaning that the daughter is shown as more of a threat than themother. I have used the indication of threat which is often seen in Mediatexts such as HC in my music video. In my Bone and Claw video however I
have developed the idea that is seen in this text by moving the threat fromthe daughter, or the young, and toward the mother. This has developedthe
The way that I have portrayed the relationship between both performerssuggests that parental relationships in Britain are deteriorating and
dysfunctional. This is a representation often seen in British soap operassuch as Coronation street and Eastenders, however is not often seen inmusic videos of the folk genre and so could be said to be challenging themusic genre.
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Digipak and Print Productions
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https://www.youtube.com/watch?v=7mBfW-
CdgLE
http://resources.woodlands-
junior.kent.sch.uk/customs/questions/stereoty
pes.htm
https://www.youtube.com/watch?v=7mBfW-CdgLEhttps://www.youtube.com/watch?v=7mBfW-CdgLEhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttp://resources.woodlands-junior.kent.sch.uk/customs/questions/stereotypes.htmhttps://www.youtube.com/watch?v=7mBfW-CdgLEhttps://www.youtube.com/watch?v=7mBfW-CdgLEhttps://www.youtube.com/watch?v=7mBfW-CdgLE