Name: Jack O’BrienCandidate number: 4669Aquinas College: 33435

OCR G324Advanced Production

1. In what way does your media product use, develop or challenge forms and conventions of real media products?

Masthead

Pun

Other story lines

Close up of main person

Eye contact

Attention grabbing

Big, Bold title

Colours match to girl

Conventions of a magazine 1

Masthead

Big. Bold writing

Extra stories

Colour links in with aspect of character

Pun

Eye contact

Front Cover 1

Conventions of a Billboard 1Main characters

E4 logo

E4 strap

Brand name

Billboard 1

Logo / strip / colour date / brand name

Characters

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Soap conventions

Camera shots:•Close ups •Establish•Two shot•Medium close ups

Use of colours when reflecting the moodParallel narratives with

the use of multiple story lines

Lighting reflecting the mood

Representation of the soap.EG. Coronation Street in the north west

Usually ran all year round

Story line containing realism

Using forms of conventions

Glamour

Drama

Both feature on E4

Storyline

Romance and relationships

Wealth

Gossip Both reach younger audiences

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Using forms of conventions

For the title of our soap ‘THE EDGE’- we decided to take the idea of using the place in which it is based within the title as we were located in ‘Alderly Edge’. We took this idea from TOWIE.

Alderly Edge is the rich, higher class place for the north. Where as the likes of ‘Made in Chelsea’ and ‘TOWIE’ for Southern part of the country

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When watching TOWIE we found out that they used restaurants that were high established showing wealth. As people in Essex think they are really wealthy they dress up nice and go to these restaurants.

To show realism to our soap we chose a middle class restaurant for middle class people and to make it reach the conventions we included medium shots. So we decided to use a nice restaurant as a main part as we thought it would be appropriate

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Trailer To follow conventions we use various shots such as:•Over the shoulder•Long shots •Close ups •Medium shots

We used medium shots to develop both the facial expressions and the body posture of the character. Whereas the long shots enable the audience to see the mise en scene telling them where they are situated

The chosen locations are used so the demographic and target audience can relate to it, e.g. Nice restaurant and domestic locations such as bedroom and car

When the sound of the rises and fluctuates relates to both tension but also so you can hear the dialogue from characters

The use of costumes and props highlights the characters ideology and feeling with stereotypical styles. (I created a character slide on ideologies)

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Storylines We included several story lines in our trailer.

This doesn’t just make our trailer meet conventions but makes it interesting and unknowable meaning you won’t know what happens next.

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Lighting/SoundWe use natural lighting throughout the trailer

On location this creates realism as there is no change in light on from outside in which the majority is shot

We used both digetic and non-digetic sound. Digetic sound is a soundtrack and non-digetic is dialogue

The song in which we used is ‘Secrets’ by The Zutons. I find that this works well as the lyrics within the song relate to the whole storyline creating an association.

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Similarities •Over the shoulder shots•Shows what the character in the forefront in looking at•Gives the audience a feeling as if they are there

Differences •There is dialogue between two character•No soundtrack in the background showing so unknown of emotion or storyline•‘The Edge’ consists of a long shot in it as well

Subvert•The Edge creates a mise en scene due to more in the background•We understand what is going on in The Edge

The Edge - Trailer TOWIE Hollyoaks

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SIMALARITIES, DIFFERENCES AND SUBVERTING media in our trailer compared to other existing products

Other uses of camera shots in my trailer

Over the shoulder of character watching someone leave her house

There is cut when we see the character listening to someone speaking to them

I found this shot easy yet affective in my piece of work yet very conventional when looking at existing soaps

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Similarities •Medium shot •Both characters eye line is in middle 3rd of camera•Body language tells us what they are feeling and doing

Differences •Hollyoaks focuses on character with blurred background •Mise en scene on The Edge shows were in restaurant due to wine glasses

Subvert •Colour is more dominant on Hollyoaks, bland colours on The Edge

The Edge - Trailer Hollyoaks

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Similarities •Two way shot •Similar age group of characters•Natural Lighting

Differences •Different locations •The Edge is set in car•Hollyoaks set outside

Subvert •Conversations between two characters •Tension created in The Edge •Car creates realism•Outside college makes realism

The Edge - Trailer Hollyoaks

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Similarities •Both have brand names •Similar E4 logo

Differences •90210 show real background, sets a scene •The Edge shows purple background relating to E4

Subvert •The brand name has transition on The Edge •Purple ground instead of real life background•Centred writing instead of strap

The Edge - Trailer 90210

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