Quest for balance: CFO Drive, Support and Comply

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Quest for balance: CFO Drive, Support and ComplyRobin Fieth, ICAEW Executive Director, Finance & Operations

National Conference 2011, Institute of Chartered Accountants of Sri Lanka

Quest for balance The CFO human or superhuman?

Robin Fieth, ICAEW Executive Director, Finance & OperationsNational Conference, Institute of Chartered Accountants of Sri Lanka, 2011

BUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.2


BUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.4We expect a finance manager in an operating company.to wear three hats the second as an active (not a non-playing) member of the management team

S.R. Harding, FCA, Deputy Controller, Royal Dutch Shell Group, 1963BUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.5The FDs role is becoming more complex and more demanding .

Board of Chartered Accountants in Business, 1993



A framework offinance activities.

..and the driversthat shape their implementationBUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.8








BUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.16 Show consistencyPromote communityinterests

Achievements Qualities Commitments

MotivesMoral values Be honest and truthfulBe fair Comply with laws Be open and adaptable Take corrective actionBehavioural characteristics of integrityBUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.17

You start off your career thinking that there are all these gods in the boardroom who are all powerful .. .. and you realise fairly early on that theyre just human beings with quite a lot of the frailties that we all have.Richard Pennycook, Group FD William Morrison SupermarketsBUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.18A world leader of the accountancy and finance profession

icaew.com/financedirectionicaew.com/marketfoundationsBUSINESS WITH CONFIDENCEicaew.comCopyright ICAEW 2011. All rights reserved.19

Quest for balance: CFO Drive, Support and Comply

Panel Session

Quest for balance: CFO Drive, Support and Comply

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