Queensland Household Energy Survey 2017.€¦ · Energy Survey 2017. 2 Executive Summary 3 Topic 1:...
Transcript of Queensland Household Energy Survey 2017.€¦ · Energy Survey 2017. 2 Executive Summary 3 Topic 1:...
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Insights Report.
Clare Hampel, Research Director Leigh Parker, Account Manager Mark Baker, Project Manager Prepared for: Energy Queensland, Powerlink
Queensland Household Energy Survey 2017.
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Executive Summary 3
Topic 1: Electricity Costs & Supply Reliability 6
Topic 2: Alternatives To Grid Electricity 19
Solar PV 24
Battery Storage System 34
Intentions To Go Off Grid 46
Innovators Segment 50
Topic 3: Electric Vehicles 60
Topic 4: Appliances. 72
Air Conditioners. 75
Appliances Overview. 81
Kitchen Appliances. 84
Electronic Devices. 88
Laundry Appliances. 92
Hot Water Systems. 95
Other Appliances. 100
Topic 5: Behavioural Analysis. 103
Topic 6: Tariffs. 109
Research Methodology. 112
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Executive Summary.
1. Although actual price rises in 2017 were (relatively) minimal, extensive political debate is hypothesised to be the primary factor driving
the largest increase in bill concern yet recorded and pessimism about future price rises.
2. The impact of these electricity price concerns is growing levels of interest in alternatives to the grid, such as solar PV, battery storage
or to go off grid completely. While in previous years, the main reason for taking up these technologies were economical (e.g. high FiT
or rebates), households are now being driven by an additional desire for self-sufficiency, which is related to the above mentioned
pessimism about future price rises.
3. ‘Innovator’ households will be the first to take up these technologies. These are highly educated, average to high income, young
families, primarily found in South East Queensland and are quick to take up any new technological device. Understanding this
Innovator segment of households will be key to gauging trends in grid alternatives, EV, HEMS or other new markets.
4. If these Innovator households are the first to be able to reduce their dependency on the grid, this is likely to exacerbate bill concern for
others remaining on the grid and drive interest in alternatives to the grid even further.
5. Electric vehicles (EVs) are growing in popularity with the number of EVs estimated to increase by a factor of five in the next three
years. This is a highly conservative estimate as it does not take into account the reducing cost of EVs, introduction of new makes and
models or other market factors which are likely to increase the rate of uptake.
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Executive Summary.
6. As with all new technologies, Innovator households will be the first to take up EVs. Leveraging their interest in EVs may assist
distributors in maintaining a relationship with Innovators at a time when they are looking to minimise their dependency on the grid.
7. Households increasingly own multiples of the same electronic devices, such as multiple TVs, tablets, laptops, gaming consoles. This
growing reliance on many electronic devices (many of which can potentially be interconnected with each other) may be an indicator
of Queensland becoming more open to the idea of a Smart Home and a willingness to take up new technologies such as Home
Energy Management Systems (HEMS) in the future. Again, Innovator households are likely to lead the way in Smart Homes.
8. There is a slow, but clear trend of households moving heavy energy consuming appliances such as cook tops and hot water systems
away from electricity to alternatives such as gas cook tops, or gas, solar and heat pump hot water systems. Although gas hot water
has experienced the greatest increase, households are more likely to state that they intend on purchasing a solar hot water system in
the future.
9. Although Queensland households have increased the number of energy efficient behaviours this year, there is a clear trend of
households performing fewer energy efficient behaviours over the past seven years.
10. While very few households have a PeakSmart air conditioner, half of those who intend on purchasing a new air conditioner in the
next two years have expressed an interest in joining the program. Greater awareness of PeakSmart and its benefits are necessary to
improve uptake.
Topic 1: Electricity Costs & Supply Reliability.
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Key Findings: Electricity Costs & Supply Reliability.
1. Bill concern has increased significantly to the highest levels yet recorded, with 51% of South East Queensland
households and 59% of regional Queensland households being concerned about their ongoing ability to pay their
electricity bill.
2. The increase was significant across all locations. The greatest increases in bill concern were seen in South East
Queensland; particularly, Brisbane West (+27% points), Brisbane East (+21% points), Logan-Beaudesert (+24%
points), Ipswich (+21% points) and Toowoomba (+22% points).
3. Similar increases were found across all other subgroups such different bill sizes, income levels, home ownership
status and household structure.
4. Historically, changes in bill concern were closely correlated with changes in the actual Tariff 11 price – this
correlation was not observed in 2017.
5. Analysis of Google search data reveals that the increase in bill concern in 2017 is correlated with an increase in
Google searches for the term ‘electricity prices’ in Queensland. This suggests that the price of electricity has
become a highly trending or topical issue that is hypothesised to be media-driven. The Queensland Election, held
during the fieldwork period, would have contributed to this increased media noise.
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Key Findings: Electricity Costs & Supply Reliability.
6. A third of Queensland households expect electricity prices to increase by 15% in the next 3 years.
7. This pessimism regarding price increases is likely exacerbating already high bill concern and driving people to
consider alternatives to the network such as solar PV, battery storage or to go off grid completely.
8. Those who expect significant price rises are also more willing to accept poorer reliability for a reduced cost,
suggesting that they may be more open to taking up alternatives to the grid which may not provide the same level
of reliability.
9. Self-reported supply outages have increased in a number of areas, particularly in Wide Bay, Sunshine Coast and
Logan – Beaudesert.
10. These three locations (Wide Bay, Sunshine Coast and Logan – Beaudesert) are experiencing above average
supply outages and bill concern making them high priority areas to address.
9 Significantly higher than Total Queensland
Significantly lower than Total Queensland
In South East Queensland, bill concern has jumped to the highest level recorded.
38% 39% 35% 39% 43%
28%
25% 21% 23%
22% 23%
20%
37% 39% 41% 38%
33%
51%
2012(n=1444)
2013(n=2107)
2014(n=2121)
2015(n=2199)
2016(n=2282)
2017(n=2171)
Bill Concern: South East Queensland
Limited (0-5) Mild (6-7) High (8-10) Don't know
Mean: 6.0 6.0 6.3 6.0 5.6
6%
2% 3% 3% 3%
10% 8%
13% 14%
7%
29%
2%
Bill Concern In SEQ (2017)
% High Bill
Concern Mean
Non-Solar PV
Household 54% 7.2
Solar PV
Household 40% 6.2
Less than 10c
FiT 43% 6.4
More than 40c
FiT 38% 5.9
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: South East Queensland
6.9
10 Significantly higher than Total Queensland
Significantly lower than Total Queensland
The majority of regional Queensland households are experiencing high levels of bill concern.
43% 35% 38% 38% 39%
25%
21%
17% 19% 19% 19%
14%
36%
47% 41% 42% 42%
59%
2012(n=2030)
2013(n=1642)
2014(n=1970)
2015(n=1936)
2016(n=2238)
2017(n=2344)
Bill Concern: Regional Queensland
Limited (0-5) Mild (6-7) High (8-10) Don't know
Mean: 5.8 6.4 6.2 6.1 6.0
6%
2% 3% 3% 2%
9% 5%
9%
14%
6%
39%
2%
Bill Concern In Reg. QLD (2017)
% High Bill
Concern Mean
Non-Solar PV
Household 63% 7.6
Solar PV
Household 48% 6.4
6c FiT 55% 6.8
44c FiT 42% 6.0
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Regional Queensland
7.3
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Bill concern increased significantly across all locations, though the largest increases were in the South East.
35%
47%
41% 38%
41%
50%
39% 35%
40%
32%
39% 37% 37% 38%
30% 33%
29%
20%
30% 31%
53%
62% 60% 60% 60% 60%
57% 56% 56% 56% 56% 54% 53% 52% 51% 49% 47% 47% 47%
42%
High Bill Concern Across Queensland Regions
+27% points
+21% points
+24% points
+21% points
+22% points
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Total Sample
Regional Queensland
South East Queensland
2017 2016
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Bill concern has increased among all demographic sub-groups.
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Total Sample
28%
46%
38%
58%
45%
67%
2016 2017
High Bill Concern By Bill Size
$350 or less
$351 - $550
$551 or more
49%
64%
37%
53%
34%
54%
25%
44%
2016 2017
High Bill Concern By Income
Less than $30,999
$31,000 to $70,999
$71,000 and $110,999
$111,000 or more
43%
61%
32%
49%
2016 2017
High Bill Concern By Home Ownership
Renters
Home Owners
39%
57%
30%
49%
53%
64%
36%
51%
2016 2017
High Bill Concern By Household Structure
A couple with children at home
A couple without children at home
A single parent with children at home
Household with one resident
A shared household of adults
Adult child living at home with parents/couple
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13.5%
-2.4% -4.9%
-10.3%
51.4%
22.6%
5.1%
-0.5% 2.8% 3.3%
2013 2014 2015 2016 2017
Change In Bill Concern & Change In T11 Prices
Change In HighBill Concern
Change In T11Prices
The current spike in bill concern is hypothesised to be primarily driven by extensive media coverage making electricity prices a topical issue.
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Base: Total Sample Change In T11 Prices Is Energy Queensland Internal Data
This survey was conducted between 8th November to 6th December – the same time as the Queensland state election.
2013 2014 2015 2016 2017
Change In Bill Concern & Economic Factors
Change In HighBill ConcernConsumer PriceIndexWage Price Index
2013 2014 2015 2016 2017
Change In Bill Concern & Google Searches ‘Electricity Prices’ in QLD
Change In HighBill Concern
Google SearchesIn Queensland:"Electricity Prices"
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Bill concern has increased across Queensland regardless of bill size.
49%
7%
19%
14%
8%
52%
6%
18%
12%
6%
58%
7%
14% 12%
5%
38%
6%
20% 18%
11%
Low bill - noconcern
High bill - noconcern
Low bill - highconcern
Med bill - highconcern
High bill - highconcern
Bill Concern Segments: South East Queensland
2014 2015 2016 2017
46%
10%
15% 13% 13%
43%
12%
16%
13% 11%
47%
10% 13%
15%
10%
27%
8%
17% 19% 19%
Low bill - noconcern
High bill - noconcern
Low bill - highconcern
Med bill - highconcern
High bill - highconcern
Bill Concern Segments: Regional Queensland
2014 2015 2016 2017
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Q6. On average, how much is your electricity bill per quarter? Base: Total sample
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The majority of Queenslanders are expecting price rises, above the expected CPI, over the next three years.
I1. Over the next three years, do you expect the price you pay for electricity to... Base: Total Sample
33% Expect
greater than 15% increase
43% Expect 5% to 15% increase
18% Expect no
change
6% Expect a decrease 38%
Expect greater than
15% increase
41% Expect 5% to 15% increase
15% Expect no
change
6% Expect a decrease
South East Queensland
Regional Queensland
Significantly higher than Total Queensland
Significantly lower than Total Queensland
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Households in Wide Bay, Sunshine Coast and Logan – Beaudesert reported significantly more supply interruptions in 2017.
9.8
5.4
12.2
5.0
13.7
10.4
5.4 5.3 4.6
2.7
4.2
2.2 3.2
1.8
6.1
2.7 3.0 3.8
15.7
13.7
10.4 10.4 10.0
9.5
7.1 6.5
5.4 4.8
4.1 4.0 3.7 3.3 3.3 3.1 2.4 2.2
Average Number Of Hours Of Supply Interruptions In The Past 12 Months Self Reported
Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Base: Total sample
Note: Mackay has not been included in chart due to
extreme outages caused by Cyclone Debbie. Regional Queensland
South East Queensland
2017 2016
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Priority Regions: Bill Concern & Supply.
Cairns
Townsville
Fitzroy
Darling Downs - Maranoa
Toowoomba
Wide Bay
Queensland - Outback
Brisbane East
Brisbane North
Brisbane South
Brisbane West
Brisbane Inner City Gold Coast
Ipswich
Logan - Beaudesert
Moreton Bay - North Moreton Bay - South
Sunshine Coast
Below Average Bill Concern
Be
low
Ave
rage
S
up
ply
In
terr
up
tio
ns
Ab
ove
Ave
rage
S
up
ply
In
terr
up
tio
ns
LOW PRIORITY
HIGH PRIORITY MED. PRIORITY
Above Average Bill Concern
MED. PRIORITY
M4. How concerned are you about your ongoing ability to pay your electricity bill? Please mark on the 0-10 scale below where 0 means ‘not at all concerned’ and 10 means ‘very concerned’? Q67. Approximately, how many hours in total have you experienced electricity supply interruptions (i.e. a blackout or a planned outage) over the last 12 months? Base: Total sample
Region 2016 2017
Cairns HIGH HIGH
Townsville MED. MED.
Mackay HIGH HIGH
Fitzroy HIGH HIGH
Darling Downs - Maranoa HIGH HIGH
Toowoomba MED. MED.
Wide Bay HIGH HIGH
Outback MED. MED.
Brisbane East LOW LOW
Brisbane North MED. LOW
Brisbane South LOW LOW
Brisbane West LOW LOW
Brisbane Inner City LOW LOW
Gold Coast LOW LOW
Ipswich MED. MED.
Logan - Beaudesert LOW HIGH
Moreton Bay - North MED. MED.
Moreton Bay - South HIGH LOW
Sunshine Coast MED. HIGH
Note: Mackay has not been included in chart due to
extreme outages caused by Cyclone Debbie.
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Most Queensland households do not want any change to the balance between electricity costs and reliability.
Q68. Which of the following statements best reflects how you feel about the balance between the cost of electricity and the reliability of the electricity supply? Base: Total sample
7%
6%
4%
4%
7%
6%
6%
5%
7%
3%
7%
5%
6%
5%
5%
6%
8%
5%
10%
6%
78%
67%
73%
71%
69%
70%
67%
68%
72%
74%
75%
74%
72%
75%
82%
68%
73%
71%
68%
72%
15%
27%
23%
24%
24%
23%
26%
26%
21%
22%
18%
21%
21%
20%
13%
25%
19%
25%
22%
22%
Queensland - Outback (n=57)
Toowoomba (n=254)
Wide Bay (n=500)
Darling Downs - Maranoa (n=149)
Mackay (n=238)
Fitzroy (n=365)
Cairns (n=371)
Townsville (n=410)
Ipswich (n=227)
Moreton Bay - North (n=152)
Moreton Bay - South (n=125)
Sunshine Coast (n=261)
Logan - Beaudesert (n=224)
Gold Coast (n=415)
Brisbane East (n=153)
Brisbane North (n=129)
Brisbane South (n=223)
Brisbane West (n=110)
Brisbane Inner City (n=152)
Total Queensland (n=4515)
Cost / Reliability Balance
Pay more for improved reliability
The existing balance between cost and reliability is about right
Pay less for poorer reliability
Significantly higher than Total Queensland
Significantly lower than Total Queensland
Topic 2: Alternatives To Grid Electricity.
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Key Findings: Alternatives To Grid Electricity.
SOLAR PV
1. Solar PV continues to grow in Queensland with 24% of South East Queensland and 19% of regional Queensland
households having a solar PV system.
2. An increasing proportion of households want to install solar PV in the next 2 years, particularly in South East
Queensland (19% of those without solar PV).
3. Historically, Queensland households purchased solar PV for economic reasons; future purchases will also be
driven by this, plus an additional desire for self-sufficiency.
4. Newer homes and developments are more likely to have solar PV already installed when a new owner or tenant
moves in to the property.
5. Interest in community solar is mixed, with a similar proportion of those who are interested and those who are not
interested in the concept.
6. There was no difference in interest in community solar between renters and home owners; though higher income
households living in an apartment were the most interested.
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Key Findings: Alternatives To Grid Electricity.
BATTERY STORAGE
1. The number of applications for battery storage have been growing at an accelerating rate over the past 1-2 years.
2. At the current rate, the number of battery storage systems in Queensland is estimated to increase by a factor of 12
to over 22,000 by December 2020. This estimate assumes ‘all factors being equal,’ it does not take into account
reducing costs, the introduction of new models or brands into the market or any other factors.
3. Solar PV households are increasingly looking to upgrade the number of panels on their system and purchase
battery storage, particularly in South East Queensland.
4. Larger capacity battery storage systems (>10kWh) are still about $8,000 more expensive than consumers expect to
pay.
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Key Findings: Alternatives To Grid Electricity.
INTENTION TO GO OFF GRID
1. Intention to go off grid in the next 3 years has remained at similar levels to previous years (around 3-4%).
2. Over the past 4 years, regional Queensland households have become less likely to rule out going off grid and more
likely to be undecided. While customers are not giving a definite ‘yes’ to going off grid, it does appear to be entering
their consideration set.
3. The main reasons for intending to go off grid are to be self-sufficient (54%), protection against future price rises
(51%) and the perception of it being a cost effective option (49%).
4. South East Queensland households underestimate the investment required to go off grid, expecting to invest
approximately $8,900 in the process. Regional Queensland households however expect to invest approximately
$17,200 to move off grid.
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Key Findings: Alternatives To Grid Electricity.
INNOVATOR SEGMENT
1. Households designated as ‘Innovators’ are the most likely to take up alternatives to grid electricity (and other newer technologies).
2. These are young, highly educated families with average to high income and high bill size and are most commonly found in South East Queensland.
3. Understanding these Innovator households will allow us to gauge changes in the market for these technologies. They also represent an ideal target for comms or any product trials.
4. Most Innovators want solar PV (either household or community solar) and battery storage, They are more likely to have a greater intention to go off grid than the rest of the population (19% vs. 3%) . Note: stated intention is stronger than actual behaviour.
5. Reasons for being interested in alternatives to the grid are slightly more likely to be driven by a desire for self-sufficiency, rather than financial security.
6. Innovators have similar levels of bill concern to the general population (which is high) – though they are more likely to believe that prices will increase by an extra 15% in the next 3 years which is closely related to the desire for self-sufficiency.
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Solar PV.
25
7%
13%
18%
20% 22%
23% 24%
5%
9%
13%
15% 17% 18%
19%
2011 2012 2013 2014 2015 2016 2017
Solar PV Penetration (Energy Queensland Data)
South East Queensland
Regional Queensland
The proportion of South East Queensland households that intend to install solar PV continues to increase.
20% 15%
15%
17%
19%
22%
14%
15%
15% 16%
2013 2014 2015 2016 2017
Intention To Take Up Solar PV
South East Queensland
Regional Queensland
Solar PV Penetration sourced from Energy Queensland Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Those w/o solar PV Q51. Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? Base: Those w/ solar PV
20%
12%
14% 15% 14%
17% 14%
17% 17% 17%
2013 2014 2015 2016 2017
Intention To Install More Panels
South East Queensland
Regional Queensland
26
1.0%
2.1%
1.9%
3.6%
4.5%
4.1% 3.8% 3.9%
0.4%
0.4% 0.5%
3.1%
5.3%
4.7%
3.3% 3.5%
3.1%
2009 2010 2011 2012 2013 2014 2015 2016 2017
Solar PV Penetration Among Rental Households Over Time
South East Queensland Regional Queensland
Solar PV in rental properties tends to have a higher prevalence in South East Queensland.
Q8. Which of the following types of energy do you use in your home? Base: Total sample Base: Rental households
0.0%
1.0%
1.3%
1.8%
2.0%
2.2%
2.7%
2.7%
2.9%
3.0%
3.6%
4.1%
5.0%
5.3%
5.3%
5.4%
5.5%
6.0%
10.3%
Brisbane North (n=42)
Darling Downs - Maranoa (n=58)
Wide Bay (n=186)
Moreton Bay - North (n=67)
Fitzroy (n=133)
Brisbane Inner City (n=82)
Brisbane West (n=30)
Cairns (n=145)
Queensland - Outback (n=19)
Gold Coast (n=165)
Brisbane South (n=80)
Toowoomba (n=102)
Ipswich (n=84)
Mackay (n=97)
Sunshine Coast (n=80)
Townsville (n=154)
Brisbane East (n=35)
Logan - Beaudesert (n=82)
Moreton Bay - South (n=47)
Solar PV Penetration Among Rental Households By Region
Regional Queensland
South East Queensland
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Solar PV penetration in units and townhouses has remained largely stable since 2011.
Q8. Which of the following types of energy do you use in your home? Base: Total sample Base: Units / Townhouses
1.0% 1.5%
2.2%
3.7% 4.1% 4.1%
2.1% 2.1% 1.7%
5.7%
9.9% 10.6%
9.8%
10.7% 10.8%
15.9%
10.7%
2009 2010 2011 2012 2013 2014 2015 2016 2017
Solar PV Penetration By Dwelling Type
A unit, flat or apartment A townhouse or duplex
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In the past solar PV was purchased for economical reasons; self-sufficiency will play a greater role in future uptake.
C11. WORDING 2: Why did you purchase solar PV? Base: Solar PV households C11. WORDING 3: Why are you considering purchasing solar panels/solar PV for your home? Base: Those considering solar PV C12. Why are you considering purchasing additional / replacement solar panels? Base: Those considering additional solar panels
Reason for originally
purchasing solar PV
Reason for intending
to take up solar PV
in the future
Reason for intending
to upgrade an
existing solar PV
system
Sample size (n=) 1104 544 167
To be self-sufficient / not rely on electricity 26% 38% 48%
To prepare my household to go off the electricity grid 10% 20% 22%
To support a planned or existing battery storage system 7% 11% 29%
It is a cost effective option / to reduce the size of my bill 64% 56% 44%
It is a good investment 36% 30% 26%
There was an offer to install solar panels that was too good to refuse 16% 0% 4%
I am concerned about future price rises 52% 53% 56%
I want to look after the environment 27% 32% 30%
It's the energy and technology of the future 24% 23% 23%
To increase the resale value of my home 19% 20% 14%
GREEN CELLS are significantly higher than Total QLD RED CELLS are significantly lower than Total QLD
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As financial barriers to solar PV decline, home ownership remains as the primary reason for not owning solar PV.
C13. Why are you not currently considering solar panels/solar PV for your home? Base: Those not considering solar PV
48% 46%
38%
30% 30%
27% 27% 27%
20% 21%
16%
11% 13% 13%
15% 14%
8% 7% 6%
4% 3% 3% 3% 3%
12%
15%
11%
7% 6% 6% 7% 6%
2010 2011 2012 2013 2014 2015 2016 2017
Declining Reasons For Not Purchasing Solar PV
The upfront cost Poor ROI
Lack of knowledge about solar PV Waiting for tech to improve
Renting is the most common reason for not considering solar PV
44% Of those not considering solar PV mention renting as the reason.
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Newer homes are more likely to have solar PV already installed when purchased.
C8. How did you purchase your solar PV? Base: Solar PV households
11% Solar PV was already installed when I purchased my house
6% Purchased through Power Purchasing Agreement (solar leasing)
74% Purchased myself
18%
15%
13%
11%
5%
Less than 5years old
(n=72)
5-10 yearsold (n=149)
11-20 yearsold (n=268)
21-30 yearsold (n=231)
More than 30years old(n=363)
Solar PV Was Already Installed When Purchased My House By Age Of Home
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Interest in community solar is mixed.
C4. Are you aware of the concept - ‘community solar’? C5. How interested is your household in being involved in ‘community solar’? This would involve your household being involved in the initial investment of this solar power plant and sharing in the subsequent benefits this provides. Base: Total Sample
31%
26%
28%
6%
7%
7%
13%
14%
14%
13%
16%
15%
21%
24%
23%
16%
13%
14%
Regional Queensland (n=2344)
South East Queensland (n=2171)
Total Queensland (n=4515)
Interest In Community Solar
Not all interested (0-2) Not interested (3-4) Neutral (5)
Slightly interested (6-7) Very interested (8-10) Dont know
21% of Queensland households are aware of community solar
Significantly higher than Total Queensland
Significantly lower than Total Queensland
Community Solar Definition Provided To Survey Respondents ‘Community solar’ is a term describing a solar power plant which is owned by a community, rather than an individual household. This ‘community’ may refer to your building complex or your local neighbourhood. Each member of the community is involved in the initial investment of this solar power plant and shares in the subsequent benefits this provides. This project may or may not include a battery storage system (for excess solar energy) shared by the community.
32
Brisbane households have expressed the highest interest in community solar.
C5. How interested is your household in being involved in ‘community solar’? This would involve your household being involved in the initial investment of this solar power plant and sharing in the subsequent benefits this provides. Base: Total Sample
18%
20%
20%
20%
21%
21%
22%
22%
22%
22%
22%
22%
23%
23%
24%
25%
26%
32%
35%
23%
Townsville (n=410)
Brisbane West (n=110)
Queensland - Outback (n=57)
Wide Bay (n=500)
Logan - Beaudesert (n=224)
Fitzroy (n=365)
Moreton Bay - South (n=125)
Moreton Bay - North (n=152)
Ipswich (n=227)
Brisbane South (n=223)
Toowoomba (n=254)
Gold Coast (n=415)
Darling Downs - Maranoa (n=149)
Cairns (n=371)
Mackay (n=238)
Sunshine Coast (n=261)
Brisbane East (n=153)
Brisbane North (n=129)
Brisbane Inner City (n=152)
Total Queensland (n=4515)
Regions That Are Very Interested In Community Solar
Both renters and home owners are equally interested in community solar.
Interest tends to increase with household income (i.e. wealthier households are more interested).
Interest is higher among those living in a unit, flat or apartment.
Regional Queensland
South East Queensland
Significantly higher than Total Queensland
Significantly lower than Total Queensland
33
Darling Downs, retired and lower income households are less likely to be interested in community solar.
C5. How interested is your household in being involved in ‘community solar’? This would involve your household being involved in the initial investment of this solar power plant and sharing in the subsequent benefits this provides. Base: Total Sample
33%
31%
32%
34%
32%
40%
35%
40%
38%
37%
34%
34%
33%
31%
28%
Own PV (n=1104)
Do NOT intend to go off grid (n=3330)
NOT intending to buy battery storage (n=3105)
Lower bill concern (n=1135)
Lower bill size - $151 to $250 (n=527)
Lower income <$30,999 (n=789)
Household with one resident (n=684)
Retired (n=987)
Lower education - Year 10 or equivalent (n=623)
Darling Downs - Maranoa (n=149)
Wide Bay (n=500)
Townsville (n=410)
Southern (n=903)
Regional Queensland (n=2344)
Total Queensland (n=4515)
Groups That Are Not At All Interested In Community Solar
Significantly higher than Total Queensland
Significantly lower than Total Queensland
34
Battery Storage System.
35
Awareness of battery storage continues to grow among Queensland households.
31% 34%
46%
56%
64%
38%
45%
57%
62%
67%
2013 2014 2015 2016 2017
Battery Storage: Awareness
South East Queensland Regional Queensland
Q52. Have you ever heard or seen any information about battery storage systems? Base: Total sample
36
The number of battery storage connections in Queensland is growing at an increasing rate.
Energy Queensland internal data.
47 63 74 82 90 96 107 117 128 139 166 185 200 218 244 250 256 264 280 297 316 338 357 396 436 475 511 539 569 615 641 686 739
806 906 951 992 1037
410 444 497
550 607
684
800 851
1051 1130
1236
1356
1513
1635
1792 1888
Battery Storage Applications Energy Queensland Internal Data
Ergon Energy battery connections Energex battery connection Total Energy Queensland battery connections
Less than 0.09% of Queensland households currently have battery storage.
37
At current rates, battery storage is expected to double this year.
641
410
1051 1037
2078
851
2563
1888
4642
Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18
Regional Queensland South East Queensland Total Queensland
Regional Queensland (Estimated) South East Queensland (Estimated) Total Queensland (Estimated)
NOTE: This is only based on the current rate of growth and does not take into account other factors that will increase the rate of uptake, such as: - Growing awareness - Reducing costs - Greater number of makes / models / brands - Or any other external factors
These are only basic estimates. Please refer to relevant Energy Queensland staff members for more detailed forecasts.
Based on the current rate of battery storage applications
38
Intention to purchase battery storage has remained stable.
Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage
5% 5% 9% 8% 8%
51% 53% 53%
71% 68%
44% 41%
39%
21% 24%
2013 (n=3681) 2014 (n=4035) 2015 (n=4071) 2016 (n=4414) 2017 (n=4422)
Intention To Purchase Battery Storage Total Queensland
Intend To Purchase Do Not Intend To Purchase Don't Know
39
South East Queensland households who intend on upgrading their solar PV system increasingly want to install battery storage.
3% 5% 6% 5%
4%
8%
13% 13%
16% 15%
22%
35% 36%
32%
2013 2014 2015 2016 2017
Intended Battery Storage Uptake: Regional Queensland
Non-Solar PV Household
Solar PV Household
Solar PV Household & Intend On Adding More Panels
2% 2% 5% 5% 6% 4% 7%
14% 15% 15%
11% 13%
38% 40%
51%
2013 2014 2015 2016 2017
Intended Battery Storage Uptake: South East Queensland
Non-Solar PV Household
Solar PV Household
Solar PV Household & Intend On Adding More Panels
Q54. Do you intend to purchase a battery storage system for your home in the next 3 years? Base: Those who do not own battery storage
40
57% 55%
43% 45%
2016 (n=2261) 2017 (n=3205)
Preferences For Buying New Technologies: Total Queensland
I would prefer to purchase as a bundled package
I would prefer to purchase these stand-alone
Customers’ preferences for how to purchase new energy technologies have remained constant.
C30. Thinking of the new technologies we have just asked you about (Solar PV, Battery Storage Systems, Home Energy Management Systems, Plug-in Electric Car) it is possible that some of these could be bundled together in the future. Would you prefer to purchase these technologies as part of a bundled package or stand-alone? *Note: Data has been rebased to exclude those who would not purchase any items
Preference to buy as a bundled package tends to increase as household income rises.
Preference to buy as a bundled package tends to increase as bill size rises.
41
Bundle options may increase uptake of batteries.
55%
60%
44%
53%
45%
40%
56%
47%
Total QLD(n=3205)
Non-Solar PVHousehold(n=2247)
Solar PVHousehold (n=958)
Solar PVHousehold &
Intend On AddingMore Panels
(n=158)
Preference For Bundled Or Stand Alone Products
I would prefer to purchase as a bundled package
I would prefer to purchase these stand-alone
C30. Thinking of the new technologies we have just asked you about (Solar PV, Battery Storage Systems, Home Energy Management Systems, Plug-in Electric Car) it is possible that some of these could be bundled together in the future. Would you prefer to purchase these technologies as part of a bundled package or stand-alone? *Note: Data has been rebased to exclude those who would not purchase any items
44%
16%
6%
Solar Household &Intend On Adding More
Panels
Solar Household
Non-Solar Household
Intention To Purchase Battery Storage By Type Of Solar Household
42
Existing solar households want to purchase battery storage for greater self sufficiency.
C23. WORDING 2: Why are you considering purchasing battery storage for your home? Base: Those considering battery storage
Total
Queensland
Non-Solar
PV
Household
Solar PV
Household
Solar PV
Household
Intending To
Add More
Panels
n= 455 248 207 71
To stop my electricity bill increasing 60% 52% 70% 67%
Increased self-sufficiency / don't have to rely on the electricity grid 52% 40% 66% 67%
To store electricity in off-peak times and use this later when electricity can be more
expensive in peak times 47% 41% 53% 50%
Will have electricity in case of storms or natural disasters 46% 37% 58% 51%
Battery storage solutions are becoming cheaper / better return on investment 40% 33% 51% 50%
It's the technology of the future 34% 29% 41% 36%
To prepare my household to go off the electricity grid 31% 30% 32% 36%
Increase the resale value of my home 25% 21% 30% 27%
I've heard good things about battery storage 20% 19% 21% 19%
Reduce the need for electricity distributors to build more poles and wires 17% 17% 17% 14%
To help electricity suppliers manage peak demand 12% 8% 16% 14%
To participate in energy market trading 5% 6% 3% 3%
GREEN CELLS are significantly higher than Total QLD RED CELLS are significantly lower than Total QLD
43
A number of barriers to purchasing battery storage declined in 2017.
C26. For what reasons do you not intend to purchase battery storage for your home in the next 3 years? Base: Those not considering battery storage
42% 40%
24% 27%
21%
27% 24%
35% 36%
22%
8% 7% 9% 8%
4%
2013 (n=1861) 2014 (n=2160) 2015 (n=910) 2016 (n=1279) 2017 (n=2514)
Declining Reasons To Purchase Battery Storage
I haven't heard about it / don't know enough about it
Doesn't make financial sense / too expensive/ long return on investment
System is too large or unattractive / nowhere to put it
44
Those who intend on purchasing battery storage continue to underestimate the price.
$4,621
$7,048
$5,400
$6,673 $6,624 $6,948
South East QLD Regional QLD
Expected Price Of Battery Storage
10%
13%
17%
19%
10%
17%
South East QLD Regional QLD
Contacted A Battery Storage Sales Person
Q54A. What price would you expect to pay for a battery storage system? Please enter a number to the nearest dollar. Q54B. Have you spoken directly to an installer or salesman and received a quote for a battery storage system? Base: Those who intend on purchasing battery storage
2017 result 2016 result 2015 result
45
The cost of large battery storage systems are still well above the price expectations of most Queensland households.
Q54A. What price would you expect to pay for a battery storage system? Please enter a number to the nearest dollar. Base: Those who intend on purchasing battery storage *Battery prices do not include cost of installation and are sourced from https://www.solarquotes.com.au/battery-storage/comparison-table/ *Actual average price of battery storage is sourced from batteries listed on https://www.solarquotes.com.au/battery-storage/comparison-table/
Off grid capability
No off grid capability
Expected Price Of Battery Storage
Average cost of 10+ kWh battery storage system
Average cost of < 10 kWh battery storage system
LG Chem Resu 10
Redflow Zcell
SimpliPhi PHI3.4
Enphase AC Battery
Magellan HESS
Tesla Powerwall 2
Sonnebatterie
Fronius
GCL E-KwBe 5.6
Senec.home Li 10
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$10,000
$11,000
$12,000
$13,000
$14,000
$15,000
$16,000
$17,000
$18,000
$19,000
$20,000
$21,000
$22,000
$23,000
$24,000
$25,000
0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0
Co
st
Of
Batt
ery
Sto
rag
e S
yste
m (
$)
Nominal Storage Capacity (kWh)
46
Intentions To Go Off Grid.
47
Intention to go off grid has remained stable over the last four years; despite an increase in awareness and interest in battery storage.
3% 3% 4% 4%
75% 75% 75% 73%
22% 21% 21% 23%
2014(n=2121)
2015(n=2199)
2016(n=2282)
2017(n=2171)
Intention To Go Off Grid In Next 3 Years: South East Queensland
Yes No Don't know
3% 4% 4% 3%
77% 75% 75% 73%
20% 21% 21% 24%
2014(n=1970)
2015(n=1936)
2016(n=2238)
2017(n=2344)
Intention To Go Off Grid In Next 3 Years: Regional Queensland
Yes No Don't know
Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years? Base: Total sample
The slow decline in regional Queensland households saying they do NOT intend to go off grid, and slow increase saying they “don’t know” suggests that the idea of going off grid is slowly starting to enter into consideration for some regional Queensland households. The increase in “don’t know” responses is greatest in: • Townsville (25%) • Darling Downs –
Maranoa (28%) • Toowoomba (26%) • Wide Bay (27%)
48
Self-sufficiency and protection against future price rises are the primary reasons for intending to go off grid.
C28. And why do you intend on completely disconnecting from the electricity grid within the next three years? Base: Those intending to go off grid
6%
20%
30%
34%
49%
51%
54%
While I would like to completely disconnect, it is probably not realisticwithin three years
I want to be an early adopter of new technologies (i.e. battery storagesystems)
Do not trust electricity providers to effectively manage the electricitynetwork
I want to look after the environment
It is a cost effective option
I am concerned about future electricity price rises
Want to be entirely self-sufficient
Reason For Intending To Go Off Grid
49
South East Queensland households tend to underestimate the investment required to go off grid.
C29. Thinking of costs to completely disconnect from the electricity grid and become 100% reliant on your own electricity generation; please indicate in the boxes below, how much you have already invested vs. how much more you need to invest for this to become a reality? Please enter a number to the nearest thousand dollars. Base: Those intending to go off grid
$10,281
$3,106
$6,964
$5,791
$17,245 Total
$8,897 Total
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 $20,000
Regional Queensland(n=43)
South East Queensland(n=61)
Investment Required To Go Off Grid
Amount already invested Amout remaining to invest
50
Innovators Segment.
51
Innovators are a segment of households that are most likely to take up new technologies, such as alternatives to the grid.
70%
85%
96%
49%
19% 14%
36%
63%
6% 3%
Intend On PurchasingSolar PV
Interest In CommunitySolar
Awareness Of BatteryStorage
Intend On PurchasingBattery Storage
Intend On Going Off Grid
Innovators (n=164) Other Queensland Households (n=4351)
Significantly higher than Other Households
Significantly lower than Other Households
C10.: Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? C5. How interested is your household in being involved in ‘community solar’? C18. Have you ever heard or seen any information about battery storage systems? C22. Do you intend to purchase a battery storage system for your home in the next 3 years? C27. Do you intend to completely disconnect from the electricity grid within the next 3 years?
52
Innovators are identified by their unique demographic and attitudinal profile.
Innovators
5% of Queensland
Households
Young Families w/ children
Work full time
Average to high income
Highly educated Live in SEQ
Large, newer home
Average or high bill size
Full Criteria For Defining Innovators Segment
Must meet at least 10 / 17 of the below
Dem
ogra
phic
s / H
ousehold
Chara
cte
ristics
Male
Under 50 years old
A couple with children at home
Household income of $71,000+
Employed full time
Bachelor or post-graduate degree
Own their own home / mortgage
5+ bedroom home
3+ bathroom home
Quarterly bill of $300+
Attitudes T
o E
lectr
icity
Aware of battery storage
Intend on purchasing battery storage
Intend on purchasing solar PV
Intend on going off grid
Interested in community solar
Willing to change behaviour to save
money
Expect prices to increase by +15%
53
Why are Innovators important?
As a gauge to wider adoption.
They will be the first to take up new technologies. The rest of the market will follow.
Monitoring this segment and noting their adoption patterns and timeframes can
provide indications as to future market take up / growth.
Ideal target for relevant comms and consumer / product trials.
Due to this segment’s strong engagement with new technologies, as well as their
high income and high energy spend, they are the ideal target for new products and
services from Energy Queensland.
54
Innovators are more likely to own many newer electronic devices compared to other Queensland households.
Laptop computer (Multiple per household)
Tablet computer (Multiple per household)
Desktop computer
Digital video recorder
Gaming console (Multiple per household)
Plasma television
3D television
Smart speaker
Dishwasher
Gas cook top Pool/ Spa filter
Septic tank
Instantaneous gas
hot water system
Clothes dryer
Electronics
Other Appliances
E1. Which of the following do you have in your household? Base: Total sample
55
Innovator households are more likely to be found in South East Queensland.
0.0%
0.4%
1.6%
2.2%
2.9%
2.9%
3.8%
4.0%
4.2%
4.8%
5.1%
5.4%
5.4%
5.9%
6.4%
6.5%
7.0%
8.0%
8.5%
5.0%
Queensland - Outback (n=57)
Darling Downs - Maranoa (n=149)
Wide Bay (n=500)
Mackay (n=238)
Moreton Bay - North (n=152)
Toowoomba (n=254)
Brisbane North (n=129)
Logan - Beaudesert (n=224)
Ipswich (n=227)
Brisbane Inner City (n=152)
Cairns (n=371)
Fitzroy (n=365)
Brisbane West (n=110)
Moreton Bay - South (n=125)
Townsville (n=410)
Gold Coast (n=415)
Sunshine Coast (n=261)
Brisbane East (n=153)
Brisbane South (n=223)
Total Queensland (n=4515)
Regional Queensland
South East Queensland
Significantly higher than Total Queensland
Significantly lower than Total Queensland
56
Innovators have a greater preference for investing in one-off purchases to improve their energy efficiency than other Queensland households.
H1. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total Sample
26%
92%
57%
18%
66%
35%
Install a solar hotwater system
Install ceilinginsulation
Install an energyefficient/5-star
pool pump
Innovators (n=164)
Other Queensland Households (n=4351)
Preferred Approaches To Energy Efficiency Among Innovator Households
89% 85%
61%
36%
94% 92%
72%
48%
Close windows anddoors when runningthe air conditioner
Using a fan insteadof the air
conditioningwhenever you can
Switch appliancesoff at the powerpointrather than leavingthem on standby
Turn off applianceslike your fridge orhot water heaterwhen going away
Innovators (n=164) Other Queensland Households (n=4351)
Less Common Approaches To Energy Efficiency Among Innovator Households
Significantly higher than Other Households
Significantly lower than Other Households
57
Innovators are more likely to go off grid, however most will remain connected even with a battery.
Innovator Households
Solar PV
Battery Storage
Intend To Go Off Grid
Other Households
88% Currently Own Or Intend To Purchase Solar PV
61% Intend On
Purchasing Battery
15% Intend To
Go Off Grid
30% Don’t Intend
To Go Off Grid
37% Currently Own Or Intend To Purchase Solar PV
5% Intend On
Purchasing Battery
1.0% Intend To
Go Off Grid
2.4% Don’t Intend
To Go Off Grid
16% Undecided
2.0% Undecided
C10.: Do you intend to purchase solar panels (solar PV) for your home within the next 2 years? C22. Do you intend to purchase a battery storage system for your home in the next 3 years? C27. Do you intend to completely disconnect from the electricity grid within the next 3 years?
58
48%
71% Want to be entirely self-
sufficient
Reasons For Going Off Grid
29%
8%
12%
42%
16%
26%
To be self sufficient
To support batterystorage
To prepare to go off grid
Reasons For Solar PV
Innovators are seeking greater self-sufficiency.
C11. WORDING 3: Why are you considering purchasing solar panels/solar PV for your home? C23. WORDING 2: Why are you considering purchasing battery storage for your home? Q26B. Do you intend to completely disconnect from the electricity grid within the next 3 years?
44%
29%
50%
44%
39%
54%
37%
56%
52%
46%
To store electricity in off-peak times and use thislater when electricity can
be more expensive in…
Prepare my household togo off the electricity grid)
Increased self-sufficiency/ don't have to rely on the
electricity grid
Will have electricity incase of storms or natural
disasters
Battery storage solutionsare becoming cheaper /
better return oninvestment
Innovators Other Households
Reasons For Battery Storage
Significantly higher than Other Households
Significantly lower than Other Households
59
Innovators are more pessimistic about future price rises, which is driving a desire for self-sufficiency.
I2. How concerned are you about your ongoing ability to pay your electricity bill? I1. Over the next three years, do you expect the price you pay for electricity to... C11: Why are you considering purchasing solar panels/solar PV for your home? C23: Why are you considering purchasing battery storage for your home?
Significantly higher than Other Households
Significantly lower than Other Households
29%
37%
46% 39% 39%
51%
OtherHouseholds
InnovatorsWho Do Not
Expect A 15%Price Increase
InnovatorsWho Expect A15% Increase
Self-Sufficiency As Reason For Wanting Solar PV &
Battery Storage
Solar PV Battery Storage
58% of Innovator Households have high bill
concern
53% of Other Households have high bill concern
59% of Innovator Households
expect prices to increase by more
than 15% in 3 years
33% of Other Households expect prices to increase by more than 15% in 3 years
Innovators have slightly higher levels of bill concern
They are significantly more likely to expect prices to
increase in the future
This expectation is
driving a desire for
self-sufficiency
Topic 3: Electric Vehicles.
61
Key Findings: Electric Vehicles.
1. Ownership of electric vehicles is low (1,273 BEV or PHEV), however at the current rate is expected to increase by
a factor of almost 5 in the next three years to over 6,000. This is a conservative estimate as it does not take into
account other market factors such as reducing costs, introduction of new models and brands etc.
2. At a price point of $40,000 almost a quarter (24%) of Queensland households would consider an EV; while at a
price point of $20,000, this percentage would increase to 51%.
3. South East Queensland households are increasingly considering an EV due to greater fuel efficiency of this
vehicle type.
4. Regional Queensland households are less likely to consider an EV because it does not suit their preferred type of
vehicle (e.g. ute) or because they are difficult to purchase where they live.
5. Innovator households are twice as likely to consider an EV and are more likely to believe it will eventually be
cheaper than a petrol / diesel car compared to the rest of the population.
62
The number of electric vehicles in Queensland has increased over the past year.
Energy Queensland Internal Data
323 325 333 340 355 357 376 411 426
455 466 487 525 543
576 609
432 450 466 489 513 517 539
587 597 610 609 632 643 653 656 664
755 775 799
829 868 874
915
998 1023
1065 1075 1119
1168 1196
1232 1273
0
200
400
600
800
1000
1200
1400
Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17
Number Of Electric Vehicles In Queensland (Energy Queensland Internal Data)
BEV PHEV Total EV (exc. motorcycles)BEV = Battery electric vehicle PHEV = Plug-in hybrid electric vehicle
63
At the current rate, BEV’s are expected to become more popular than PHEV in 2018.
Based on analysis of Energy Queensland internal data
323
432
755
609
1311
664 928
1273
2239
Estimated EV Growth In Queensland Based On Current Change In Growth Rate
BEV (Actual) PHEV (Actual) Total EV (Actual)
BEV (Estimated) PHEV (Estimated) Total EV (Estimated)
NOTE: This is only based on the current rate of growth and does not take into account other factors that will increase the rate of uptake, such as: - Growing awareness - Reducing costs - Greater number of makes
/ models / brands - Or any other external
factors
These are only basic estimates. Please refer to relevant Energy Queensland staff members for more detailed forecasts.
64 Significantly higher than Total Queensland
Significantly lower than Total Queensland
Consideration of plug in hybrids and electric vehicles is increasing in South East Queensland.
Considering Purchasing A Car In Next 2 Years: South East Queensland
Considering Purchasing A Car In Next 2 Years: Regional Queensland
27% of South East Queenslanders are considering purchasing a car in the next 2 years
22% of Regional Queenslanders are considering purchasing a car in the next 2 years
49% 50%
87%
55% 58%
94%
Electric vehicle Plug in hybrid Petrol / dieselvehicle
Consideration Of Vehicle Types If $20k+
2016 2017
46% 47%
92%
41% 47%
93%
Electric vehicle Plug in hybrid Petrol / dieselvehicle
Consideration Of Vehicle Types If $20k+
2016 2017
Q65. Are you considering purchasing a motor vehicle of any kind in the next 2 years? Base: Total sample Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years
65
Most Queensland households would not consider an EV at current price points.
51%
36%
24%
14%
7% 4% 3%
93%
61%
39%
24%
11%
5% 3%
$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000
Willingness To Spend On Electric vs. Petrol / Diesel Vehicles
Electric vehicle 2017 Petrol / diesel vehicle
Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years *Electric Vehicle information was sourced from https://rac.com.au/car-motoring/info/future_ev-on-the-way and https://myelectriccar.com.au/evs-in-australia/
Price Range
Tesla Model X $135,000 489km
Tesla Model S $120,000 390km
Jaguar I-PACE (late 2018) $120,000 500km
BMW i3 $65,900 200km
Tesla Model 3 (2019) $46,800 350km
Hyundai EV Ioniq $43,000 280km
Nissan Leaf $39,990 135km
66
51%
36%
24%
14%
7% 4% 3%
93%
61%
39%
24%
11%
5% 3%
$20,000 $30,000 $40,000 $50,000 $80,000 $100,000 $120,000
Willingness To Spend On Electric vs. Petrol / Diesel Vehicles
Electric vehicle 2017 Petrol / diesel vehicle
Assuming that willingness to spend on EV’s remains the same, more than a third would consider an EV by 2025.
Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? Please select all prices that apply to you for each vehicle type. Base: those considering a vehicle in the next 2 years/ *Forecasted price of EV’s sourced from https://www.ubs.com/content/dam/WealthManagementAmericas/documents/smart-mobility.pdf
By 2025, EV’s could cost anywhere between $25,000 and $33,000 depending
on the range. (source: UBS)
Forecasted price of EV’s by 2025
67
Moving away from petrol is increasingly the primary reason for considering an EV.
F6. Why are you considering purchasing a plug-in electric hybrid car? Base: Those willing to spend at least $20,000 on an EV
52%
39% 36%
14% 10%
5%
61%
50% 49% 43%
16%
8% 6%
Reasons For Considering EV: South East Queensland
2016(n=292)
2017(n=356)
51%
37% 36%
9% 10% 7%
59%
42% 42%
35%
10% 9% 6%
Reasons For Considering EV: Regional Queensland
2016(n=216)
2017(n=234)
Significantly lower in reg. QLD compared to SEQ
Significantly higher than Total Queensland
Significantly lower than Total Queensland
68
Rising electricity bills are putting regional Queenslanders off EVs.
F7. Why are you not considering purchasing an electric or plug-in hybrid car? Base: Those not willing to consider an EV if $20,000 or more
37%
31%
25%
20%
25%
44%
35% 34%
26% 26%
22% 20%
5%
Upfront costs Lack ofknowledgeabout Evs
Poor range Increasingelectricity bill
Not mypreferredtype of
vehicle (ute /truck)
Ongoing /maintenance
costs
No chargingpoint
Difficult topurchase
where I live
Reasons For Not Considering EV: South East Queensland
2016(n=292)
2017(n=226)
39% 40%
24% 22%
42% 40%
38%
32% 29%
25% 25%
20%
Not mypreferredtype of
vehicle (ute /truck)
Poor range Upfront costs Increasingelectricity bill
Lack ofknowledgeabout Evs
Difficult topurchase
where I live
No chargingpoint
Ongoing /maintenance
costs
Reasons For Not Considering EV: Regional Queensland
2016(n=229)
2017(n=255)
Significantly higher in reg. QLD compared to SEQ
Significantly higher than Total Queensland
Significantly lower than Total Queensland
69
For SEQ households, the public fast charging option is having a more positive impact on consideration of EV’s this year.
F8: Imagine there was widespread access to charging stations where you could charge a plug-in electric or plug-in hybrid car, for free or a small cost. How much more likely would you be to consider a plug-in electric or plug-in hybrid car if the following charging options were more readily available? Base: Those considering purchasing a vehicle in the next 2 years
39%
47%
13% 15%
22% 21%
2016(n=584)
2017(n=582)
% Increase In Consideration Of EV’s If Charging Infrastructure Were Available
South East Queensland
Public fast charging – 15 minutes to full charge
Public charging – 2 hours to full charge
Workplace charging – 5 hours to full charge
38% 37%
15% 16%
24% 17%
2016(n=399)
2017(n=443)
% Increase In Consideration Of EV’s If Charging Infrastructure Were Available
Regional Queensland
Public fast charging – 15 minutes to full charge
Public charging – 2 hours to full charge
Workplace charging – 5 hours to full charge
70
52%
52%
52%
52%
53%
55%
55%
59%
52%
62%
52%
64%
66%
47%
Male (n=295)
Under 30 years (n=105)
Home less than 5 years old (n=72)
Home with a pool (n=131)
Household with one resident (n=62)
Home with 1-2 bedrooms (n=95)
Sunshine Coast (n=67)
Gold Coast (n=118)
Bachelor or Honours degree (n=147)
Post-graduate qualifications (e.g., Masters, PhD)(n=65)
Intend on going off grid (n=41)
High interest in community solar (n=196)
Intend on purchasing battery storage (n=77)
Total SEQ (n=582)
Groups Whose Consideration Of EV’s Is Most Likely To Increase As A Result Of Public Fast Charging – South East Queensland
F8: Imagine there was widespread access to charging stations where you could charge a plug-in electric or plug-in hybrid car, for free or a small cost. How much more likely would you be to consider a plug-in electric or plug-in hybrid car if the following charging options were more readily available? Base: Those considering purchasing a vehicle in the next 2 years
In SEQ, the highly educated and those with an interest in energy technologies are most likely to have higher consideration of EV’s as a result public fast charging.
Significantly higher than Total SEQ Queensland
Significantly lower than Total SEQ Queensland
71
Innovator households are more likely to take up EVs, primarily due to them being cheaper than petrol vehicles.
Q49. What prices would you be willing to spend on an electric, hybrid and traditional motor vehicle? F6. Why are you considering purchasing a plug-in electric hybrid car?
72%
64%
51%
35%
28%
12% 8%
48%
33%
21%
12%
5% 2% 2%
Willingness To Spend On Electric Vehicles
Innovators (n=84)
Other QLD Households (n=987)
62%
56%
51%
43%
18%
12%
7%
60%
39%
48% 48%
14%
8% 6%
Innovator Segment(n=63)
Other Queensland Households(n=527)
Significantly higher than Total Queensland
Significantly lower than Total Queensland
Topic 4: Appliances.
73
Key Findings: Appliances.
AIR CONDITIONERS
1. Air conditioner penetration continues to increase across Queensland households.
2. In particular, split system air conditioners are replacing box air conditioners.
3. In South East Queensland, households are more likely to be installing additional systems; while in regional
Queensland they are installing replacement systems.
4. Although ownership of PeakSmart air conditioners is very low, there is a high level of interest, with half of those
who intend to purchase a new air conditioner in the next 2 years being interested in joining the PeakSmart
program.
5. Growth in the number of split system air conditioners is expected to increase, based on household’s stated
intentions.
74
Key Findings: Appliances.
APPLIANCE AUDIT
1. Gas cook tops have slowly been replacing electric cook tops over the past decade.
2. This trend is likely to continue as Queensland households are also twice as likely to intend on purchasing gas
kitchen appliances compared to electric kitchen appliances within the next 2 years.
3. Future growth in gas kitchen appliances is expected to be highest in South East Queensland.
4. Households increasingly own multiples of the same type of electronic device (i.e. TVs, laptops, tablets and gaming
consoles).
5. Clothes dryers are growing in popularity, with approximately 36,000 expected to be purchased for the first time in
the next 2 years. This growth will be driven by those living in townhouses, duplexes, units and apartments.
6. Solar, gas and heat pump hot water systems are slowly growing in popularity.
7. Solar hot water is likely to experience the greatest growth, as almost 43,000 Queensland households are
estimated to install it in the next 2 years.
75
Air Conditioners.
76
Air conditioner penetration has continued to increase in the South East and Southern region.
75% 73% 71%
74% 73% 75% 76%
81%
2010 2011 2012 2013 2014 2015 2016 2017
Air Condition Ownership: South East Queensland
South East Queensland
89% 91% 90% 91% 90% 90%
94% 92%
85% 86% 87% 88% 91%
87%
94% 91%
66% 63% 64%
71% 70% 71% 73% 75%
2010 2011 2012 2013 2014 2015 2016 2017
Air Condition Ownership: Regional Queensland
Northern Central Southern
Q18AA. Do you have any type of air conditioning in your home? Base: Total Sample
77
Split systems continue to replace box air conditioners in both regional and South East Queensland.
50%
59%
14%
10% 4% 7%
13% 13%
0% 1%
2012 2013 2014 2015 2016 2017
Specific Air Conditioner Types: South East Queensland
Split system air conditioner Box air conditioner
Portable air conditioner Ducted air conditioning
Evaporative air conditioning
58%
67%
34%
26%
4% 5% 3% 4%
2012 2013 2014 2015 2016 2017
Specific Air Conditioner Types: Regional Queensland
Split system air conditioner Box air conditioner
Portable air conditioner Ducted air conditioning
Evaporative air conditioning
Q18A. What type(s) of air conditioners do you own? Base: Total Sample
78
Over 20,000 Queensland households intend on installing a split system air conditioners in the next 5 years.
Q18A. What type(s) of air conditioners do you own? D5. Are you planning to obtain any of the following types of air conditioning in the future? Base: Total sample
Split System Box Portable Ducted
Penetration Uptake Penetration Uptake Penetration Uptake Penetration Uptake
Brisbane Total 254,981 +4,437 43,101 +942 25,765 +1,555 67,295 +2,067
Gold Coast 142,802 +2,819 23,527 +426 17,268 +597 37,378 +735
Darling Downs - Maranoa 32,360 +2,961 8,443 +91 3,800 +104 2,655 -
Logan - Beaudesert 70,707 +1,829 14,281 +633 9,042 +176 9,005 +252
Wide Bay 72,584 +2,518 27,600 +61 11,056 +271 7,516 -
Sunshine Coast 94,519 +1,208 12,394 - 10,704 +413 14,997 +644
Ipswich 79,903 +962 17,884 +232 10,492 +254 10,000 +464
Moreton Bay South 46,320 +877 7,662 +190 4,457 - 11,352 +321
Toowoomba 36,933 +917 5,766 - 4,276 +201 5,032 +141
Mackay 56,728 +477 17,827 +181 2,242 +193 5,620 -
Fitzroy 71,591 +419 32,417 +268 4,499 +81 6,263 -
Outback 26,363 - 7,657 - 1,318 +673 1,992 -
Moreton Bay North 58,304 - 12,177 - 6,487 +232 10,937 +308
Townsville 80,432 +249 49,371 - 3,900 +71 2,411 +168
Cairns 80,457 +355 27,930 - 3,500 +123 4,016 -
79
SEQ households most commonly intend to purchase additional air conditioners, while Regional QLD households intend to purchase replacements.
D7. Are you planning to obtain any more air conditioner units or replace any existing air conditioner units at all in the next 5 years? D8. Which of the following statements best describes the new air conditioner unit/s you will be purchasing in the next 5 years? Base: Total Sample
Yes, 13%
No, 73%
Don't know, 14%
Intending to purchase more A/C South East Queensland
Yes, 16%
No, 67%
Don't know, 17%
Intending to purchase more A/C Regional Queensland
5.9%
4.3%
2.7%
Additional A/C Replacement A/C Both Additional &Replacement A/C
Additional vs Replacement A/C South East Queensland
5.4%
7.6%
3.3%
Additional A/C Replacement A/C Both Additional &Replacement A/C
Additional vs Replacement A/C Regional Queensland
80
Those in the market for a new air conditioner are interested in joining the PeakSmart program.
D3. Are any of the air conditioners you own ‘PeakSmart’? Base: Those who own an A/C D6. Thinking of the air conditioner(s) you intend on purchasing, would you consider joining it to the ‘PeakSmart’ program? Base: Those intending to purchase an A/C
7% 5%
61% 63%
32% 32%
South EastQueensland
(n=1507)
RegionalQueensland
(n=1655)
Ownership Of A PeakSmart A/C
Yes No Don't know
53% 42%
16%
23%
31% 35%
South EastQueensland
(n=310)
RegionalQueensland
(n=388)
Consideration Of Joining PeakSmart Program For
New A/C Units
Yes No Don't know
PeakSmart Definition Provided To Survey Respondents ‘PeakSmart’ air conditioners have a device installed that allows their energy consumption to be reduced by your electricity provider for short periods on the few days of the year when there is peak demand for electricity. You are typically provided a monetary incentive from your electricity provider to install a ‘PeakSmart’ air conditioner.
81
Appliances Overview.
82
Appliance Penetration Overview.
Commonly Owned
Appliances 2016 2017
Likely Owned
Appliances 2016 2017
Less Commonly Owned
Appliances 2016 2017
n= 4520 4515 n= 4520 4515 n= 4520 4515
Washing machine 96% 99% Clothes dryer 57% 56% Gas cook top 29% 28%
Microwave 92% 94% Desktop computer 56% 54% Plasma television 19% 19%
Fridge(s) 94% 93% LED light bulbs 44% 53% Pool filter 23% 19%
Electric oven 85% 86% Electric hot water system 49% 52% 3D television 12% 13%
Laptop computer 76% 76% Energy efficient / CFL bulbs 50% 52% Septic tank 14% 12%
Ceiling fan 72% 74% Freezers (detached from
fridge/stand-alone) 42% 44%
Solar hot water system (with
electric booster) 15% 11%
Electric cook top 66% 64% Gaming console (i.e. XBOX,
Wii, Playstation) 41% 43% Gas oven 14% 10%
Tablet computer 61% 62% Stereo 44% 41% Instantaneous electric hot
water system 9% 9%
Dishwasher 62% 61% LCD television 37% 36% Electric heater 10% 8%
LED/LCD television 53% 56% Digital video recorder (DVR) 40% 34% Instantaneous LPG hot water
system 7% 7%
GREEN CELLS are significantly higher than 2016 RED CELLS are significantly lower than 2016
E1. Which of the following do you have in your household? Base: Total Sample
83
Dishwashers, clothes dryers & solar hot water are the most likely to be taken up for the first time.
0.3%
0.8%
0.8%
0.9%
1.0%
1.0%
1.0%
1.1%
1.2%
1.2%
1.3%
1.5%
1.7%
1.7%
2.3%
2.3%
2.3%
2.4%
3.6%
4.3%
4.5%
Washing machine
Electric oven
Electric hot water system
Microwave
Gas space heater
Instantaneous gas hot water system
Gas Hot Water (Mains Natural or LPG Gas)
Electric heater
Electric cook top
Instantaneous electric hot water system
Heat pump hot water system
Electric pool heating
Gas oven
Spa/spa filter
Gas cook top
Home Energy Management System
Solar hot water system (with no booster or gas…
Solar pool heating
Solar hot water system (with electric booster)
Clothes Dryer
Dishwasher
Appliance Uptake
E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample
84
Kitchen Appliances.
85
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? E3. Approximately, how many times per week do you use the following appliances? E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample
KITCHEN Penetration # Owned # of times used
per week
Intended Uptake (those who don’t
already own)
Microwave 94% 1.0 0.9%
Fridge(s) including bar/wine fridges (with or without a freezer component) 93% 1.5
Electric oven 86% 1.0 3.5 0.8%
Electric cook top (including induction cook tops) 64% 1.0 6.0 1.2%
Dishwasher 61% 1.0 4.2 4.5%
Freezers (detached from fridge/stand-alone) 44% 1.2
Gas cook top 28% 1.0 2.3%
Gas oven 10% 1.0 1.7%
Appliance Audit: Kitchen Appliances.
86
Gas cook tops have been slowly replacing electric over the past decade and this is likely to continue.
E1. Which of the following do you have in your household? E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample
71% 69% 67% 68% 66% 67% 66% 66% 64%
84% 83% 82% 86% 86% 86% 85% 85% 86%
24% 25% 24% 26% 28% 26% 27% 29% 28%
12% 12% 11% 10% 12% 11% 12% 14%
10%
Oven & Cook Top
Electric cook top Electric oven
Gas cook top Gas oven
1.2%
0.8%
2.3%
1.7%
Electric cook top Electric oven Gas cook top Gas oven
Intended Uptake Of Ovens & Cook Tops
87
South East Queensland is expected to experience the greatest growth in gas kitchen appliances.
Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data
19,798
29,056
18,026
17,726
13,626
20,363
19,281
24,671
37,085
36,060
36,119
17,747
45,782
143,145
54,479
252
406
482
490
755
817
861
1,148
1,161
1,260
1,329
1,568
2,455
3,271
3,282
Logan - Beaudesert
Moreton Bay South
Toowoomba
Darling Downs - Maranoa
Outback
Fitzroy
Moreton Bay North
Townsville
Ipswich
Cairns
Wide Bay
Mackay
Sunshine Coast
Brisbane Total
Gold Coast
Gas Cook Top Penetration & Intended Uptake In Next 2 Years
Current # Of Units Intended Uptake In Next 2 Years
Number Of Households That Intend To Purchase A Gas Cook Top For The First Time:
-12K in South East Queensland
-8K in regional Queensland
Households that intend to purchase a gas
cooking appliances in the next two years
are more likely to be:
- Under the age of 50
- Couple with children at home
- Employed full time
- High electricity bill
- Energy Australia customers
88
Electronic Devices.
89
ELECTRONICS Penetration # Owned
Laptop computer 76% 1.6
Tablet computer 62% 1.8
LED or LED/LCD television 56% 1.6
Desktop computer 54% 1.3
Gaming console (i.e. XBOX, Wii, Playstation) 43% 1.7
Stereo 41% 1.2
LCD television 36% 1.5
Digital video recorder (DVR) or personal video recorder (PVR) 34% 1.3
Plasma television 19% 1.3
3D television 13% 1.1
Smart speaker (e.g. Google Home; Apple HomePod; Amazon Echo) 6% -
CRT Television 2% 1.2
Appliance Audit: Electronics.
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample
90
Households are becoming saturated with increasing ownership of multiple electronic devices indicating a clear movement towards interconnected Smart Homes.
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample
17% 17% 16% 15%
16%
19% 22%
27%
32%
29% 29% 30%
27%
30% 32%
15% 15%
20%
26%
30%
40% 40%
51% 52%
47%
56% 55%
2009 (n=3361) 2010 (n=3560) 2011 (n=3533) 2012 (n=3499) 2013 (n=3749) 2014 (n=4091) 2015 (n=4135) 2016 (n=4520) 2017 (n=4515)
Ownership Of Multiple Electronic Appliances
Gaming console (i.e. XBOX, Wii, Playstation) Laptop computer Tablet computer TV (Any Type)
6% of households own a Smart Speaker
17% of Innovator households own a Smart Speaker
91
Intended uptake of HEMS is highest among Innovator households.
Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample
360
374
414
463
639
666
796
914
1,280
1,302
1,591
1,795
2,207
2,756
3,753
Wide Bay
Queensland - Outback
Toowoomba
Moreton Bay - North
Moreton Bay - South
Ipswich
Mackay
Cairns
Logan - Beaudesert
Darling Downs - Maranoa
Fitzroy
Townsville
Sunshine Coast
Gold Coast
Brisbane Total
Number Of Households Intending To Take Up HEMS In Next 2 Years
8.4% of Innovator Households intend on taking up HEMS
in the next 2 years
2.0% of other Queensland Households intend on taking up HEMS in the
next 2 years
Innovator Households
• Young families with children
• Work full time
• High income
• Highly educated
• Live in SEQ
• Live in a large, newer home
• Have a higher bill size
92
Laundry Appliances.
93
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? E3. Approximately, how many times per week do you use the following appliances? E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample
LAUNDRY Penetration # Owned # of times used
per week
Intended Uptake (those who don’t
already own)
Washing machine 99% 1.0 4.0 0.3%
Clothes dryer 56% 1.0 1.7 4.3%
Appliance Audit: Laundry Appliances.
94
Approximately 36,000 Queensland households intend on taking up a clothes dryer in the next 2 years.
Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data E2. How many of the following do you have in your household? Base: Total Sample
31,585
20,204
57,164
41,416
42,547
45,602
68,731
72,595
61,319
102,618
48,665
61,216
59,051
138,282
236,531
255
623
726
1,197
1,469
1,556
1,585
1,950
2,028
2,109
2,178
2,812
3,237
6,183
8,115
Darling Downs - Maranoa
Outback
Moreton Bay North
Moreton Bay South
Toowoomba
Mackay
Cairns
Wide Bay
Logan - Beaudesert
Sunshine Coast
Townsville
Fitzroy
Ipswich
Gold Coast
Brisbane Total
Clothes Dryer Penetration & Intended Uptake In Next 2 Years
Current # Of Units Intended Uptake In Next 2 Years
7.2% of townhouses / duplexes
4.6% of units / apartments
3.8% of houses
Number Of Households That Intend To Purchase A Clothes Dryer For The First Time:
-24K in South East Queensland
-12K in regional Queensland
95
Hot Water Systems.
96 E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample
HOT WATER SYSTEMS Penetration Intended Uptake (those who don’t
already own)
Electric hot water system 52% 0.8%
Solar hot water system (with electric booster) 11% 3.6%
Instantaneous electric hot water system 9% 1.2%
Instantaneous liquefied petroleum gas (LPG) hot water system 7%
Instantaneous gas hot water system 6% 1.0%
Mains natural gas storage hot water 6% 1.0%
Heat pump hot water system 6% 1.3%
Liquefied petroleum gas (LPG) storage hot water) 4%
Solar hot water system (with no booster or gas booster) 3% 2.3%
Appliance Audit: Hot Water Systems.
97
Solar, gas and heat pump hot water systems are slowly growing in popularity.
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample
65% 63% 62% 62%
60% 60% 58%
61%
15%
15%
16% 16% 17% 16% 17% 14%
15%
14%
17% 19% 20% 21%
23% 22%
3% 4% 4% 5% 6% 6% 6% 6%
2010 2011 2012 2013 2014 2015 2016 2017
Hot Water Penetration
Electric Hot Water
Solar Hot Water
Gas Hot Water (Natural or LPG)
Heat Pump Hot Water
2%
4% 3%
1% 1%
1%
10%
11%
8%
6%
4% 4%
6%
5%
3%
5%
4%
2%
1% 2%
3%
2%
2% 1%
2010 2011 2012 2013 2014 2015 2016 2017
Intended Up Take Of Hot Water Systems
Electric Hot Water
Solar Hot Water
Gas Hot Water (Natural or LPG)
Heat Pump Hot Water
98
Almost 43,000 Queensland households intend on installing solar hot water in the next 2 years.
Estimate based on E1 Appliance Penetration and E4 Intended Uptake and ABS Census Data
Electric Hot Water Solar Hot Water Gas Hot Water Heat Pump Hot Water
Penetration Uptake Penetration Uptake Penetration Uptake Penetration Uptake
Brisbane Total 255,274 +5,072 55,854 +8,695 125,820 +4,362 26,932 +3,459
Gold Coast 159,971 +1,530 28,597 +5,334 49,830 +966 12,814 +681
Sunshine Coast 95,750 +995 31,173 +4,520 27,727 +730 5,772 +994
Ipswich 66,006 +957 21,409 +2,556 28,904 +1,275 7,374 +668
Wide Bay 86,502 +745 24,504 +3,894 21,065 +182 8,658 +291
Townsville 69,919 +1,193 12,816 +1,770 13,879 +831 6,437 +916
Cairns 73,146 +330 17,232 +3,123 17,185 +648 4,666 +367
Logan - Beaudesert 75,795 +494 15,363 +1,889 19,516 +1,091 8,455 +880
Moreton Bay - North 56,767 +833 18,833 +1,912 17,743 +694 5,053 +583
Mackay 51,396 +865 7,100 +1,663 16,419 +605 3,578 +375
Fitzroy 58,346 +441 19,138 +2,245 20,317 +414 5,257 +334
Toowoomba 32,628 +448 10,223 +1,281 17,556 +689 3,370 +252
Queensland - Outback 20,202 +411 8,505 +1,154 7,002 +200 2,516 +368
Darling Downs - Maranoa 40,194 - 3,755 +1,769 14,565 +183 3,082 +91
Moreton Bay - South 42,278 +321 8,657 +1,115 20,653 +216 4,006 +321
99
Solar PV households are more likely to also own solar hot water.
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? Base: Total Sample
Penetration Intended Uptake
Non-Solar PV
Household
Solar PV
Household
Non-Solar PV
Household
Solar PV
Household
Sample Size 3411 1104 3411 1104
Electric storage hot water system 54% 45% 0.8% 0.9%
Heat pump hot water system 5% 7% 1.4% 0.9%
Solar hot water system (with no booster or gas booster) 3% 5% 2.4% 2.1%
Solar hot water system (with electric booster) 7% 23% 3.3% 4.3%
Instantaneous natural (mains) gas hot water system 6% 4% 1.1% 0.6%
Instantaneous electric hot water system 10% 6% 1.2% 1.2%
Mains natural gas storage hot water 7% 3% 1.1% 0.8%
Instantaneous liquefied petroleum gas (LPG) hot water system 7% 9% - -
Liquefied petroleum gas (LPG) storage hot water 4% 3% - -
GREEN CELLS are significantly higher than Total QLD RED CELLS are significantly lower than Total QLD
100
Other Appliances.
101
Appliance Audit: Other Appliances.
E1. Which of the following do you have in your household? E2. How many of the following do you have in your household? E3. Approximately, how many times per week do you use the following appliances? E4. For each of the following you indicated that you DO NOT have in your home, are you planning to obtain this item in the next year or two? Base: Total Sample
OTHER APPLIANCES Penetration # Owned # of times used per
week
Intended Uptake
(those who don’t
already own)
Ceiling fan 74% 4.3
LED light bulbs 53%
Energy efficient/Compact fluorescent light bulbs 52%
Pool/Pool filter 19%
Septic tank 12%
Electric heater (during winter) 8% 1.3 3.6 1.1%
Spa/spa filter 5% 1.7%
Gas space heater (during winter) 2% 1.2 1.0%
Solar pool heating 1% 2.4%
Electric pool heating 1% 1.5%
Home Energy Management System (HEMS) 1% 2.3%
102
Half of Queensland households now use LED light bulbs.
76%
21%
65%
32%
59%
37%
53%
38%
50%
44%
52% 53%
CFL light bulbs LED light bulbs
2012 2013 2014 2015 2016 2017
E1. Which of the following do you have in your household? Base: Total sample
42%
45%
45%
47%
49%
50%
50%
50%
51%
51%
54%
54%
54%
55%
55%
57%
58%
60%
66%
Darling Downs - Maranoa…
Fitzroy (n=365)
Brisbane Inner City (n=152)
Mackay (n=238)
Townsville (n=410)
Ipswich (n=227)
Brisbane South (n=223)
Toowoomba (n=254)
Queensland - Outback (n=57)
Wide Bay (n=500)
Moreton Bay - South (n=125)
Cairns (n=371)
Logan - Beaudesert (n=224)
Brisbane East (n=153)
Moreton Bay - North (n=152)
Brisbane North (n=129)
Brisbane West (n=110)
Gold Coast (n=415)
Sunshine Coast (n=261)
LED Light Bulbs By Region
Regional Queensland
South East Queensland
Significantly higher than Total Queensland
Significantly lower than Total Queensland
Topic 5: Behavioural Analysis.
104
Key Findings: Behavioural Analysis.
1. Over the past seven years, Queensland households have been performing fewer and fewer energy efficient
behaviours – though there was an increase in energy efficient behaviours in 2017.
2. Energy efficient behaviours that are less common than they were seven years ago include:
a) Using a clothesline instead of a dryer (76% to 70%).
b) Choosing appliances with the highest energy rating (55% to 49%).
c) Ensuring the household is on the best tariff option (30% to 25%).
3. Queensland households are also less likely to consider their usage during peak times with an increase in usage of
electric appliances during this time compared to seven years ago.
105
The number of energy efficient behaviour has returned to historical levels.
6.7 6.7
6.1 6.0 5.9
5.0
6.1
9.1
10.0
9.1 9.3 8.0
6.5
9.2
7.0 7.3
6.9 6.8 6.6
5.3
6.7
9.8
9.6
9.3 9.5
7.9 6.6
9.5
2011 2012 2013 2014 2015 2016 2017
Average Number Of Energy Efficient Behaviours Performed
SEQ - Non-Solar PV SEQ - Solar PV Reg. QLD - Non-Solar PV Reg. QLD - Solar PV
7.6 8.4
6.8 6.7
8.9 9.8
Less than 10c FiT More than 40c FiT
South East Queensland
2015 2016 2017
7.2 8.3
6.4 6.8
9.6 9.8
6c FiT 44c FiT
Regional Queensland
2015 2016 2017
Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample
106
Over the past 5 years, some specific energy efficient behaviours have become less common.
Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample
76%
70%
30%
25%
69%
65%
55%
49%
37% 34%
29% 26%
2013 2014 2015 2016 2017
Energy Efficient Behaviours
Use a clothesline to dry washing instead of a dryer
Ensure your dishwasher and washing machines have full loads before use
Choose appliances with highest energy star rating
Turn off your second fridge when not in use
Ensure you have the best tariff option for your electric hot water system, pool etc.
Turn off appliances like your fridge or hot water heater when going away
-6%
-4%
-6%
-3%
-5%
-3%
107
Similarly, peak demand behaviours have also declined over the past 5 years (though slightly improved in 2017).
Q32. Could you please choose one description below which would best describe you in relation to each of the following: Base: Total sample
55%
52%
44%
41%
47%
43%
31%
26%
33% 31%
2013 2014 2015 2016 2017
Peak Demand Behaviours
Run pool filter in off peak times
Use dishwasher in off peak times
Use washing machine in off peak times
Avoid high wattage appliances (e.g. vacuum, iron) during peak times
Generally being conscious of energy use during peak times
-3%
-4%
-3%
-2%
-5%
108
Regional Queensland households on the lower FiT have started using the pool filter during the day again.
68%
57%
48%
74%
18% 22%
29%
18%
2014 2015 2016 2017
Usage Of Pool Filter Between 11am-4pm: Regional Queensland
Less than 10c Feed In Tariff 44c Feed In Tariff
44%
60% 62% 62%
27% 28% 26%
30%
2014 2015 2016 2017
Usage Of Pool Filter Between 11am-4pm: South East Queensland
Less than 10c Feed In Tariff More than 40c Feed In Tariff
Q34. Earlier you mentioned a range of appliances you have in your household. Can you indicate approximately when you would most often use that appliance on a daily basis? Base: Those who have a pool
Topic 6: Tariffs.
110
South East Queensland households are less likely to know which tariff they are on.
Q29. Do you use any of the following tariffs? Base: Total sample
1%
2%
3%
9%
13%
16%
19%
49%
A demand based tariff
Tariff 12 / Time of Use
Tariff 13 / PeakSmart ToU
Off-peak / Controlled load - but unsure
Tariff 31 / Night Rate
Tariff 33 / Controlled Supply / Economy
Tariff 11
Don't Know
Tariff Audit South East Queensland
1%
1%
1%
7%
16%
27%
35%
43%
A demand based tariff
Tariff 13 / PeakSmart ToU
Tariff 12 / Time of Use
Off-peak / Controlled load - but unsure
Tariff 31 / Night Rate
Tariff 33 / Controlled Supply / Economy
Don't Know
Tariff 11
Tariff Audit Regional Queensland
35% 36% 38%
42% 42% 40% 41% 41%
49%
32% 33% 30% 31% 30%
26% 29%
30%
35%
2009 2010 2011 2012 2013 2014 2015 2016 2017
Households That Do Not Know Their Tariff
South East Queensland Regional Queensland
111
Yes, 5%
No, 39%
Don't know, 56%
Intention To Switch Tariff: Regional Queensland
Intention To Switch Tariff.
10%
No, 36%
Don't know, 54%
Intention To Switch Tariff: South East Queensland
Q29B. Do you intend to switch electricity tariffs in the next two years? Base: Total sample Significantly higher than Total Queensland
Significantly lower than Total Queensland
Research Methodology.
113
Background & Methodology.
Methodology: Online Survey
Average 20 min. length
Sample: Survey panels
Energy QLD social media & PR
n=4,515 n=34,947 over 9 years
Fieldwork: 8th November to
6th December 2017
Data Weighting: Age
Gender Location
Home Ownership Based on
2016 Census
Purpose: Appliance audit Data source for
network planning / forecasting
Customer behaviour Electricity trends
Key Dates:
State Election –
25th Nov
Bundaberg Storm
– 7th November
114
Overall Research Design. Region Statistical Division
Sample in
Each SD
Sample in
Each Region
SEQ
Brisbane 767
2,171
Gold Coast 415
Ipswich 227
Logan – Beaudesert 224
Sunshine Coast 261
Moreton Bay 277
Northern QLD
Cairns 371
781
Townsville 410
Central QLD
Mackay 238
603
Fitzroy 365
Outback QLD Outback 57 57
Southern QLD
Darling Downs 149
903 Toowoomba 254
Wide Bay 500
TOTAL 4,515
Research Locations
Data Weighting
To ensure the data was representative, all data was weighted to
match the following ABS Census 2016 population statistics:
Age Location (SA4) Gender Home Ownership