Queensland Government Graduate Portal

AAGE Graduate Recruitment Industry Awards: Best Online Marketing Strategy

A little background…..

• Public Service Commission launched the portal in March 2011

• From concept to delivery was five months• No budget and limited resources

The first year….

• Portal open March to October 2011• 1800 applications• 600 ‘likes’ on Facebook

The campaign…..

• First year focussed on educating about the Portal

• This year focussed on careers/opportunities available

Considerations…..

• Stand alone website• Social media policy• Interaction with students• Honesty/transparency• Resourcing

This year….

• Portal open March to October 2012• 2640 applications (40% increase)• 1300 ‘likes’ on Facebook (120% increase)