Queb - Quality employer branding

share ideas – practice theory – edit values

Queb is a competence network for innovative employer branding .As a collaboration of renowned companies (currently more than 40 members), this professional association consolidates the relevant expertise for successful, long-term HR marketing and offers companies a central platform to share their experiences.

Founded in 2001, the group worked until 2010 under the name: dapm – The HR marketing working group. In this age of an ever increasing shortage of experts, employer branding is becoming increasingly important. Queb is a proven expert and is committed to active, consistently high-quality HR marketing and recruitment.

At a glance.

Mission and objectives

Queb sees itself as a competence network for innovative employer branding and successful HR marketing and recruitment.

Promoting the sharing of experiences in HR marketingDeveloping work and quality guidelines in HR marketingCreating joint initiatives and shared platforms along the HR value chain Discussing current topics and develop of joint position papers Increasing the attractiveness and image values of all involved companies Identifying new trends on the labor market Creating benchmarks

Activities

Membership meetings, forums, congresses, academy Working groups (current examples: online-marketing, intl. Employer branding, diversity)Benchmarks & Best PracticesResearchNewsletter, Blog, Quebinare (webinars)Award ceremoniesAnd much more

Bundesverband für Employer Branding, Personalmarketing und Recruiting

• Members Lounge• Facebook Gruppe• Queb Book• Best Practise• Benchmark• Research• Foren• Veranstaltungs-

rabatte

Netzwerk Arbeitsgruppen Training Produkte /Standards

• Diversity• HR Controlling• Int. Employer

Branding• Mobile HR• Mut zur Praxis• Recruiting• Schülermarketing• Online Marketing

• Academies• Quebinare• Job Visiting• Mentoring

• Queb Awards• Blog• Mut zur Praxis• HR Controlling

Standard• Recruiting

Convent• Mintmap• #Jobtrail

Personalmarketing Recruiting Employer Branding

Definition

Employer branding aims to transform perceptions of an employer to create a distinguishable, authentic, credible, consistent and attractive employer brand, which in turn makes a positive contribution to the company brand.

Quality: By embedding the brand in the employer's CI, we implement this task in the long term, free of contradictions, with a large internal loyalty effect and thus a high level of quality.

HR marketing aims to find and contact the target applicant group, to interest and delight them in the company, to retain them, and motivate them to submit their applications.

Quality: This task achieves a high level of quality when the dialog processes are focused and employees from the departments are involved as authentic agents.

Recruitment aims to fill open positions at a company with qualified, motivated candidates.

Quality: The "fit" of the talents with the employer identity is a primary factor in recruitment success. Thelong-term success of recruitment is increased through a high level of transparency in employer identity.

The Queb perspective: Quality in employer branding, HR marketing and recruitment.

Member companiesaccenture GmbH AIR LIQUIDE DeutschlandAllianz Deutschland AG ANDREAS STIHL AG & Co. KGBASF SE Bayer Beiersdorf AGBertelsmann AG BMW AG

Boehringer IngelheimBosch GmbH

Coca ColaCommerzbank AG Continental AGDaimler AG DeloitteDeutsche Bahn AG Deutsche Bank AGDeutsche Post DHLDeutsche Telekom AG E.ON SEEMCEnBW Energie Baden-Württemberg AG

Ernst & Young GmbHWirtschaftsprüfungsgesellschaftEvonik Industries AGFresenius SE & Co. KGaAGenerali Deutschland Holding AGIBM Deutschland GmbHE Infineon Technologies AGIntel Deutschland GmbHKfWKPMG AG WPGL`Oréal Deutschland GmbHMerck KG aAMicrosoftMunich RENestlé Deutschland AGOsram GmbH

PWCRohde & Schwarz GmbH & Co. KGSAP AGSiemens AG ThyssenKrupp AGUniCredit Bank AG / HypoVereinsbankVolkswagen AG

Membersernehmen

accenture GmbH AIR LIQUIDE DeutschlandAllianz Deutschland AG ANDREAS STIHL AG & Co. KGBASF SE Bayer Beiersdorf AGBertelsmann AG BMW AG Bilfinger SEBoehringer IngelheimBosch GmbH Coca-Cola Erfrischungsgetränke GmbHCommerzbank AG Continental AGCovestro AGDaimler AG DeloitteDeutsche Bahn AG Deutsche Bank AG

Deutsche Post DHLDeutsche Telekom AG EDEKA AGE.ON SEEMCEnBW Energie Baden-Württemberg AGErnst & Young GmbHWirtschaftsprüfungsgesellschaftEvonik Industries AG Fresenius SE & Co. KGaA Generali Deutschland Holding AGGoodgame StudiosIBM Deutschland GmbHEInfineon Technologies AGIntel Deutschland GmbH KfWKPMG AG WPGL`Oréal Deutschland GmbHMerck KGaAMicrosoftMunich Re

Nestlé Deutschland AGOsram GmbHPWCRohde & Schwarz GmbH & Co. KGSAP AGSiemens AG ThyssenKrupp AGUniCredit Bank AG / HypoVereinsbankVolkswagen AG

Organization

Board of ManagementMarc-Stefan Brodbeck, Vorstandssprecher(Deutsche Telekom AG)Bernd Schmitz, Finanzvorstand(Bayer)Folke Werner, Stellv. Vorstandssprecher(PWC)Prof. Dr. Alfred Quenzler (TH Ingolstadt)

Advisory BoardProf. Dr. Christoph Beck Prof. Dr. Martin GrotheFrank HässelbarthGero Hesse

Bernd Sander Prof. Dr. Armin TrostProf. Dr. Tim Weitzel

ManagementSusanne Hüsemann

Contact

QuebQuality employer branding e. V.Postfach 41D-61131 Schöneck

Fon: +49 (0)6187 - 9020766Fax: +49 (0)6187 - 9020355

Mail: info@queb.orgWeb: www.queb.orgBlog: blog.queb.orgFacebook: https://www.facebook.com/Queb.e.VGoogle+: http://www.gplus.to/Queb