Quba Content Marketing Process
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An Intelligent Approach to Content Marketing
Transcript of Quba Content Marketing Process
An Intelligent Approach toContent Marketing
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Content Marketing at Quba
Content for
Search
Content for
Social
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Who do we work with?
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Our Process
Our process uses thoroughly researched ideas, innovative content and a targeted promotional strategy to help you meet your KPIs.
1Strategy
Development 2Persona
Development
3Idea
Generation
4ContentCreation
5Community
Building
6Content
Promotion
7PerformanceMeasurement
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Strategy Development
The Quba team will create a content strategy and establish KPIs based on your business objectives. This helps us to create relevant content that achieves measureable results.
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Persona Development
We will work with you to segment your audience into personas to ensure that content is targeted and effective. In order to target your personas effectively, we analyse what platforms they use and what content they engage with.
It’s not as simple as classifying them as a ‘Dog lover’
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Idea Generation
Before any content is created we research what is currently popular within your industry and what appeals to your personas’ interests. We also research the influential websites that your personas visit.
This data-led approach helps to deliver successful content campaigns.
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Content Research
Research into relevant and popular content around key terms and subjects within your industry.
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Influencer Research
An influencer is a website that engages a large number of relevant followers and site visitors.
Identifying & understanding these influencers is vital when it comes to achieving coverage from your content during the promotion phase.
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Content Creation
Content comes in many formats, from articles and infographics to larger interactive pieces.
Our designers and developers create content in-house and our research team work with third-party industry experts to ensure the accuracy of content.
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Case Studies
Britain’s biggest poster store.
Creating shareable content around key film & TV brands to improve social traffic and organic search rankings.
GB Posters57%
33%Year-on-year
increase in organic search
revenue
Increase in homepage traffic as a result of
#1 ranking for “Posters”
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Case Studies
Data-led, educational content for the healthcare market.
Using technical SEO and content marketing to lay the foundations for year on year increase in sales.
Westfield Health 25%Increase in
organic traffic year-on-year
38%Increase in sales of health cash plans
year-on-year
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Nursing activity calculator
300%Increase in organic search
traffic
32%Increase in
conversion rate since launch
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Community Building
Community building involves interacting with publishers, influencers and journalists to form fruitful relationships and build our extensive pool of contacts.
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Content Promotion
Content will never meet your KPIs unless it has an intelligent promotion strategy behind it. Our team will consider how best to promote your content.
Social Media PromotionHow and where do your personas consume content? How can we use social media ads to reach them? What makes your content stand out?Influencer PromotionWho are the key social influencers in your niche? What type of content do they share? How can we build relationships with them?
OutreachWhich websites are relevant & likely to link to content? How do we pitch it to them? Can we involve them in content creation to build lasting relationships?
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Outreach
We utilise our pool of contacts to help achieve quality coverage and links from high authority and relative sites.
We package up our research and use this as proof of concept when contacting publishers.
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Outreach Proof of conceptA document that compiles our research to show journalists that our content campaign can form a successful story. These documents can contain:
• Google trends research• Buzzsumo research• Potential story angles• Unique data and research used for the
piece
76% of journalists feel more pressure now to think about their story's potential to get shared on social platforms We also use Facebook advertising to show the
publisher that the topic engages their audience.
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Performance Measurement
Our reports are designed to show real return on investment in a format which can be taken into your boardroom.
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Any Questions?Call us on 0114 279 779
Digital Communications & Web technologies
QubaBelgravia House
115 Rockingham StreetSheffieldS1 4EB
