Quarterly Update Q3 2014 More4. More4 Highlights More4 reaches more ABC1 Adults than Dave, ITV3, 5*,...
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Transcript of Quarterly Update Q3 2014 More4. More4 Highlights More4 reaches more ABC1 Adults than Dave, ITV3, 5*,...
![Page 1: Quarterly Update Q3 2014 More4. More4 Highlights More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2! More4 reaches more Adults daily than.](https://reader035.fdocuments.net/reader035/viewer/2022062520/5697c01c1a28abf838ccff8e/html5/thumbnails/1.jpg)
Quarterly UpdateQ3 2014
More4
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More4 Highlights
More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2!
More4 reaches more Adults daily than The Independent & The Guardian COMBINED
More4 was the 10th most watched digital channel, in terms of share, for ABC1 Adults and 8th for those aged 55+
More4 has an impressive ABC1 profile of 46%, which is higher than ITV 2, ITV3, ITV4, Sky 2 and Dave
Sources: Advantedge/BARB Q3 2014
More4 had the 7th highest share for women across digital channels in Q2
In its primary slot, Masters of Sex was up +37% vs. the previous 12 weeks in terms of average audience
Saturday peak time improved in Q3, with performance up +17% YoY.
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Audience Insight
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44
56
812 14
19
48 46
54
45
55
913 14
19
44 42
58
More4 Commercial TV average
More4 profiles an older, upmarket,
Source: BARB/Advantedge, Q3, 2014. All adults.
more female audience
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More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 & Sky 1
Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins. ABC1 Adults.
CH4 (TOTAL)
CHANNEL 5 (TOTAL)
ITV2 (TOTAL)
MORE4 (TOTAL)
E4 (TO-TAL)
DAVE (TOTAL)
ITV3 (TOTAL)
SKY 1 (TOTAL)
5* (TO-TAL)
SKY 2
84
71
58
46 44 42
3430
24
13
58
43
30
21 2421 18 15
10 5
Avg. monthly reach ABC1 Adults (%) Avg. weekly reach ABC1 Adults (%)
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Average Weekly ReachAverage Daily Reach/AIR
More 4; 2,659,000
The Guardian; 1,498,000
The Independent 865,000
More 4; 11,483,000
Classic FM; 5,199,000
Captial ; 7,343,000
Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Q4 (July 2013- June 2014)
Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Rajar Q3 2014
More4 reaches more adults than The Independent & The Guardian combined
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Highest Rated Programmes
Source: BARB/Advantedge, Q3 2014 (excludes films)
ABC1s
Programme Title 000’s
1 Grand Designs 2952 Masters of Sex 2613 Car S.O.S 2504 Building the Dream 2475 Come Dine With Me 2426 8 Out of 10 Does Countdown 235
7 A Place in the Sun 229
8 Nashville 224
9 Selling Houses with Amanda Lamb 204
10 The Golden Rules of Porn 204
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Highest Converting Programmes
Source: BARB/Advantedge, Q3 2014, index 100+ against all adults, min TVR 0.3 (excludes films)
ABC1 Adults
Programme Title Index
1 Masters Of Sex 1502 A Place In The Sun 1403 Grand Designs 138
4 Couples Come Dine With Me 135
5 Building The Dream 134
6 Come Dine With Me 134
7 Cooks' Questions 134
8 Father Ted 131
9 Grand Designs Australia 128
10 The Good Wife 127
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More4 Viewers…
• They are commercially receptive, tending to buy products from companies who sponsor TV programmes (index = 224) and often notice products/brands in TV programmes/films (index = 135)
• More4 viewers are heavily influenced by celebrities in their purchase decisions (index =209) and if they trust a brand they buy it without looking at the price (index = 145)
• They find TV ads interesting to talk about (index = 156) and whilst watching TV, they search on the internet for products they see advertised (index = 1113)
• They are TV addicts (index = 107) and rely on TV to keep them informed (index = 106).
Source: GB TGI 2014 Q4 (July 2013- June 2014) base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.
More4 viewers are commercially receptive
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Coming up in Q4 2014
Penelope Keith's Hidden Villages
The World's Most Extreme
Gogglebox Season 4