Quarterly Tablet Market Update And BII Tablet Survey Results Tony Danova BI Intelligence August...
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Transcript of Quarterly Tablet Market Update And BII Tablet Survey Results Tony Danova BI Intelligence August...
Quarterly Tablet Market Update And BII Tablet Survey Results
Tony DanovaBI IntelligenceAugust 2014
TABLETS
We forecast 9% compound annual growth in
the next five years for the global tablet market.
Quarterly year-over-year growth has flatlined.
Just 50 million units shipped in the 2nd quarter for 11% year-over-year
growth.
Leaders Apple and Samsung are now losing out to cheaper, “white-
box” tablets.
Phablet demand is making matters worse.
BII Tablet Survey Results
About half of our respondents do not plan to buy a tablet within the
next year
Most bought a tablet in 2013, yet 43% have a tablet that is two years
old or more
Many bought their tablet within the last year and a half, but even many of those who have tablets from
2012 or before are still not interested in upgrading.
Our respondents are power tablet users. 80% claim they use their tablet
at least once per day.
But their tablets face little wear and tear.
93% use the device only on Wi-Fi.
Unlike much of the rest of the world, most of our respondents are not very
interested in phablets.
Those who do not have a tablet are put off by the high cost or simply do
not find it useful.
Thank You!
Henry BlodgetCEO & Editor-in-Chief
Tony Danova, Research Analyst
Marcelo Ballvé, Editorial Director
BI Intelligence is a subscription service from Business Insider that provides in-depth insight, data, and analysis of digital industries.
More info at intelligence.businessinsider.com
Cooper Smith, Research Analyst
John Heggestuen, Research Analyst
Emily Adler, Senior Research Editor
Mark Hoelzel, Research Analyst
Keith Griffith, Reporter