HNG DN S DNG QUN L

FANPAGE

NI DUNG TRNH BY

1. TNH NNG C BN GIAO DIN TIMELINE

2. THNG K V FANPAGE

3. KHOANH VNG I TNG

4. XY DNG CNG NG

1. TNH NNG C BN GIAO DIN

TIMELINE

GIAO DIN CA MT FANPAGE

Express

Th hin nhanh thng hiu qua Cover photo v Timeline

Vn ti khch hng xa v rng nht

Reach

Respond

Phn hi khch hng nhanh hn v hiu qu hn

TNH NNG C BN

Cover Photo 851 *315 Pixels

Nn a nhng hnh nh v sn phm, thng hiu c trng

Avatar 180*180 px Nn a logo ca cty hoc sn phm. Avatar s xut hin trn News Feed, Sponsored,

Ads Photos, Apps: Cc hnh nh v nhng ng dng ca fanpage

TNH NNG C BN

Pinned the top

nh nhng bi vit quan trng ln u Timeline trong 7 ngy

Tng kch thc ca hnh nh, video Tng s ch ti ni dung ca bi vit

TNH NNG C BN

Change Date: Thay i ngy gi ng thng tin bi vit Add Location: Cp nht thng tin a im Hide from Page: n ni dung bi vit khi giao din timeline Delete: Xo ni dung bi vit Report/Mark as Spam: Thng bo/ nh du bi vit l Spam

Tng tc ca thnh vin vi fanpage

Thng k s bi Post, TAT

Reach

* TAT : Talking About This

Tin nhn ca thnh vin

TNH NNG C BN

TNH NNG C BN

Cp nht thng tin: Thay i, b sung cc thng tin v Page nh: Loi hnh, website,thng tin v cng ty

Qun tr vin: Thm, b , phn quyn cho qun tr vin

Xy dng cng ng Mi bn b Mi mt a ch Email Chia s trang To qung cao

THNG K V FANPAGE

Xem tng tc ca thnh vin vi cc bi vit trn Fanpage

2. THNG K FANPAGE

THNG K V FANPAGE

Thng k nhn khu hc v ngi dng Like tui, V tr a l, T l, Gii tnh, Ngn ng,

Cho xut d liu dng Excel

Chn khong thi gian

THNG K V FANPAGE

Thng k s Like theo tng ngy

Thng k ngun ngi dng Like

Thng k ch s Reach

Cho chng ta bit c Fanpage tip cn c ti ngi dng qua nhng con ng no Organic: Trc tip (Fan) Viral: Gin tip (Bn ca Fan) Paid: Thng qua qung co

3. KHOANH VNG I TNG

KHOANH VNG I TNG

Mt tnh nng mi dnh ring cho nhng ngi qun tr fanpage trn Facebook l cho php khoanh vng i tng nhn status (Targeting) nhm nng cao hiu qu truyn tin bng vic nhm n i tng ngi c ph hp.

Tuy nhin hin ti tnh nng ny ch nhng fanpage c hn 5.000 lt likes mi c th s dng c

Cc b lc trong tnh nng targeting ny bao gm:

Gender

Theo gii tnh, bao gm 2 gii tnh Nam v N.

Relationship

Theo tnh trng quan h, ci ny kh hay nu mun ng qung co dnh cho cc i tng c bit nh Forever Alone, hoa c chv..v..

Education

Theo cp gio dc, ch c 3 la chn l At Secondary School, University v University

Graduate.

Theo s thch kt bn ca thnh vin. Thch hp p dng cho cc fanpage chuyn v kt bn, gii tr.

Interested In

KHOANH VNG I TNG

Cc tnh nng phi ni l rt hay nng cao hiu qu truyn tin trn Facebook, nht l nhng fanpage mang tnh cht thng mi

KHOANH VNG I TNG

4. XY DNG CNG NG

XY DNG CNG NG

TIP : Tng Affinity : Gip ngi dng th hin ci TI c nhn

a nhng cu hi dng m,a ni dung ngi dng quan tm, hy thc y h Comment, Share bi Post Hy pht ng nhng cuc tranh lun Nn a nhng bi vit ngn 100 ~ 250 k t

Tng Weight : Thng xuyn ng Photo, Video, gi chn ngi dng trn Page. Do im s ny gim theo th t

Photo, Video > Links > Text

Tng Freshness: ng bi vit vo thi im hp l. Tu thuc vo i tng hng ti, nhng thng thng s l:

Sng : 8 9 AM. 11 - 12 AM Chiu: 1 2 PM, 5 - 6 PM Ti: 20 23 H

L ngi qun tr cn hiu thi quen, nhu cu ca thnh vin cng ng

XY DNG CNG NG

Edge Rank l g ?

Ch s ny s quyt nh bi vit ca Fanpage hin ln phn News Feed

Affinity (Score): o mc tng tc ca mi ngi dng vi Fanpage

Weight: Trng s tng tc, ngi dng li lu th trng s cng cao

Time Decay: Phn nh ti mi ca ni dung bi vit

CN TNG CH S EDGE RANK = MI GI

XY DNG CNG NG

EDGE V SAO LI QUAN TRNG ?

96 % User khng quay li Fanpage sau khi Like 27% thi gian trn Facebook l trn trang News Feed (

10,5 t pht/1 ngy) Thng thng ch c 16% s lng Fan thy bi Post ca

Page

CCH POST BI TRN FANPAGE

2. t cu hi

a ra nhng cu hi hoc in vo ch trng s tng 90% tng tc so vi mt on text thng thng. 270 Like, 365

Comment, 75 Share

1. Vit ni dung ngn gn

Vit t 100 n 250 k t s tng c 60% like comment so vi cc post c nhu hn 250 k t

Note: nhng bi post nn km theo hnh nh minh ha ph hp

CCH POST BI TRN FANPAGE

3. S dng t ng thn thin vi Fan.

ng dng nhng status nh nhng on tin vn trn bo thc s v hn. V d: post fan page Century: Chc C NH bui ti vui v v mt m ngon gic nh

CCH POST BI TRN FANPAGE

5. Chn thi im post Cn c vo thi quen ca i tng khch hng mc tiu la chn thi im ph hp post bi. V d: tui t 18-24 tui hot ng Facebook mnh nht trong khong thi gian 21-22h

6. Nhanh chng tr li Fan Hi p nhanh chng nhng commment ca fan s khin fan cm thy mnh c quan tm v tip tc tham gia vo cuc i thoi. Tuy nhin ty tng trng hp, bn nn kho lo chn thi im comment cho thch hp.

CCH POST BI TRN FANPAGE

7. Hy cm n Fan i vi nhng fan page ca cng ty hay thng

hiu th iu ny l v cng cn thit.

8. Dng c php

@tagging

Cng nn hy b cht thi gian nh @tn fan:[commment].

iu ny s gip fan thy rng mnh tr nn quan trng v c tn trng.

9. o lng mc tng tc ca Fan Bn vo mc OverView ca Insights theo di cc ch s o lng

People Talking About This: s ln m post ca fan page xut hin (c view) ti News Feeds ca fan hoc nhng ngi thm ch cha phi l fan (non-fan).

Weekly Total Reach: s lng like v comment ti post ca bn ti News Feed. (cp nht theo tun) Nu hai ch s ny m hin th mi tn cha xung th l lc bn nn lo lng v xem xt li chin lc ni dung v viral ca mnh

CCH POST BI TRN FANPAGE

10. Ngoi ra khuyn khch cc fan page s dng hnh thc pht trin ni dung bng Discussion Board (dng forum)

V th nu gy dng c mt discussion board si ng th chc chn, fan s thng xuyn tng tc vi fan page v lm cho n tr nn hot hn ti News Feed y ^ ^

CCH POST BI TRN FANPAGE

Cch add Discussion Board: vo phn Edit Page -> Chn Apps ( menu ct tri) -> tm ti Discussion Board -> Click vo Link this to tab -> Done

HNG DN CC CHC NNG HNH NH

1. Up nh Vo mc nh/video. S c 2 la chn cho bn:

Up 1 photo/ video To album nh (nhiu nh)

Sau :

HNG DN CC CHC NNG HNH NH

2. Cc tnh nng: tag, share hnh nh

Trng hp use facebook as [your name]

Your name

HNG DN CC CHC NNG HNH NH

Cch 1: Tag ngay

trong qu trnh

up nh. Click vo hnh mi tn s 2 tag fan vo hnh

nh

TAG

HNG DN CC CHC NNG HNH NH

Cch 2: Tag mt bc nh c sn trong Album

Bc 1: Click vo Gn th nh (Tag photo)

Bc 2: G tn Fan bn mun tag

HNG DN CC CHC NNG HNH NH

Bc 3: Gn th xong

SHARE

HNG DN CC CHC NNG HNH NH

Trn dng thi gian ca bn

Trn dng thi gian ca mt ngi bn

Trong nhm Trn trang ca bn Trong tin nhn ring

S dng ch use facebook as

[your name] . C cc

la chn chia s:

Trng hp use facebook as [Page name] Ch tag c cc fanpage khc vo hnh nh ca bn

HNG DN CC CHC NNG HNH NH

SHARE

HNG DN CC CHC NNG HNH NH

Nu dng facebook ch use facebook as [Page name] th ch c 1 la chn l chia s trn dng thi gian ca bn