Quan Tri Hoc San Cau Long

8/8/2019 Quan Tri Hoc San Cau Long

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BUSINESS PLAN

HnB BADMINTON CLUB


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Company name: HnB badminton

club

Location: ward 13, Go Vap dist.

Preparation: up to March, 2011

Operation: April, 2011

I. Excutive summary


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1.1 Type of Business

Provide badminton service and others such as:

Fast food & drink

Badmintons equipment


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1.2 Management

Manager: group of 6 HSU students

interested in this field.


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1.3 Product and Competition

There is a local club which has been workingfor about 10 years; however the facilities are

not upgraded, so the quality is not very good.

1.4 Funds requested

About 150,000,000 VND

1.5 Exit

By the end of 2016, if our business is still

going on and making profit, we will invest inupgrading and opening a mini soccer match.


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II. Background and purpose

2.1 History

Badminton is very popular and easy to

play. Its not easy for everyone to find a

suitable place for playing badminton.


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An area of 1000 square metres located on Le

Duc Tho street, ward 13, Go Vap district.

Supplying a play ground for everybody

a feasible project.

We will provide:

quality standard play field

other services: food, drink after playing;

sport equipment for hire.


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2.2 The product

Play field:

_The floor will be made by wood.

_The dimension: based on international sport

grounds.

_The net mash: 1.55 meters in height.


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Essentialservice: Sport equipment supplier:

YONEX.


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Tea shop and fast food:

_Soft drink_Mineral drink

_Tea

_Coffee

_Fast food


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2.3 The Resource- Based concept

Valuable

-1000 square meters field

-Near our play field is Xom Moi market

-Human resources: HSU students

+basic understanding about business

administration, marketing.

+useful knowledge about business.


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Rare

-The relationship with company which

will supply us with authentic items.

- Experience in headhunting.


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III. Market analysis


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3.1. Overall marketing

Badminton-practice place is in demand

but there are not enough places for

every players.

A badminton club receives 100-150

players per week.


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3.2.Specific Market

Go Vap district is seriously lacking this kind ofinfrastructure.

Aim to:

- people inGo Vap, Binh Thanh, Tan Binh district

and Dist 12.-Age: every

- Status: every

Provide the standard play quality field and many

services with reasonable price.


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3.4 Macro and micro

environment influences

Valuable

chances

Threat

Macro environment influences

Can be flooded in rainy season.High competition with 2 other clubs in

area.

Attract a large number of local people.

Open another club when the business goes

fluently.


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3.3. Competitive factors

Facilities

The play field is wide and located in an ideal

area for developing a badminton club.

All equipments are new and supplied by well-known brand name companies.

Customers

Many customers tend to come to the

former club which they have already

known rather than to try our new

badminton club.


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Micro environment influences

Threat

Valuable

chances

-Staffs

-

- First-hand experience in

management.- Working responsibility.

- Good relationship with customers.


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IV. STRATEGY

1. Mission

Provide high-quality services.

Create comfortable and relaxing

environment.

Make an enjoyable working environment for

employees.


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STRATEGY

2. Vision

Create the tight connection between

customers, employees, and reputation.

3 side profitable.


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STRATEGY

3. Objectives

Satisfy all the customers.

Earn at least 15-hour income per day.

Improve problem solving skills.


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STRATEGY

4. Keys tosucceed

High-quality services.

G

ood facilities. Well-trained employees.


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V. Development and production


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5.1 Production processes

Stage 1: Check in

Plan for the construction of a

badminton club and a small

food stall selling food (snack).

Prepare financial resources aswell as the necessary

documents to build the

badminton club.


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Stage 2: Repair Process

Find the workers to build the

badminton club and food stall.

Purchase equipments such as: poles,

nets, mats, liners painting,

badminton, chairs, tables, etc.

Contact the dealer to buy all kinds of

snacks, candy, cold towels, drinks

Hire staff and share the works.


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Stage 3:Check out

Prepare to openthe club.


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5.2. Resourcerequirements

Physical

Four badminton fields, a food stall, aparking lot, capacity of 100 visitors a

day.

TechnologicalModern badminton ground and safe

foods and beverages.

Financial Bank loans, family support and oursavings.


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Human

The manager must have the ability to

arrange the best job in each position

_Create close relationship with

suppliers.

_Contact small businesses in Go Vap

district establish a relationship tobuy dry food items needed at

wholesale prices.


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5.3. Qualityassurance

Health and happiness satisfaction of customers.

Modern and standard badminton play fields

Well-skilled employees

High quality of food and drink.

Affordable price


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V. MARKETING


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6.1. OverallConcept & Orientation

Maintain and develop the service quality.

Achieve goals and objects in 5-year term.

Develop customer care service.


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6.2. Marketing strategy

Advertising: giving flyers, special offers,

websites.

Promotion: 10% off on Tues.

1 free cold towel on Sat and Sun.

5% off for member cards.


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C

ustomer care: feedback mailbox


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6.3. Sales forecasts

Aim to have 150 repeat customers 6 months

after the opening.

0

20

40

0

80

100

120

140

1 0

0 1 2 4 7


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VII. Financial plan


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7.1 Financial statement:

An average land The fund: 12 millions


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7.1 Financial statement:

An average land The fund: 12 millions


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7.2 Financial resources:12 millions is invested by 6 people who want to co-

operate in this business.

Family support: 20 mil VND.

A bank loan: 80 mil VND.

Total : 112,000,000VND


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7.3 Financial Strategy:

a) The first month: We have a plan of using fund to open the

club. We need to buy something to prepare.

Total: 105,780,000VND.

Finally, there are 6,220,000VND left from

the original fund.This money will be used

topay for the next month.


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7.3 Financial Strategy: Income prediction for first month:

Name of

service

Unit Amount

(per day)

Price of 1 unit Total

(per day)

Total

(per month)

1 Play

fieldrent

Hour 12 35,000VND 420,000VND 12,600,000VND

2 Drink Bottle 5 5,000VND 25,000VND 750,000VND

3 Snack Package 5 5,000VND 25,000VND 750,000VND

Total 470,000VND 14,100,000VND

Fund after the first month (including the income):

20,320,000VND.


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7.3 Financial strategy:

b) Plan for the second month after the

opening:Name of goods Unit Amount Price of 1 unit Total

1 Snack Piece 50 4,000VND 200,000VND

2 Drink Box 2 85,000VND 170,000VND

3 Pay back for

the bank

Month 1 1,000,000VND 1,000,000VND

4 Tax month 1 3000,000VND 3000,000VND

5 Employee

payment

Person 5 1,500,000VND 7,500,000VND

6 Water and

electricity

Month 1 2,000,000VND 2,000,000VND

Total 13,870,000VND


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Income prediction:Name

of

service

Unit Amount

(per day)

Price of 1

unit

Total

(per day)

Total

(per month)

1 Play

field

rent

Hour 12 35,000VND 420,000VND 12,600,000VND



Total 470,000VND 14,100,000VND

Fund remained: 20,550,000VND.


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7.2 Financial resources:12 million is invested by 6 people who want to co-

operate in this business.

Family support: 20 million VND

Bank loan: 80 million VND


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7.3 Financial Strategy:

a) The first month: We have a plan of using fund to open the

club. We need to buy something to prepare.

Total: 105,780,000VND.

Finally, there are 6,220,000VND left from

the original fund.This money will be used

topay for the next month.


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7.3 Financial Strategy: Income prediction for first month:

Name of

service

Unit Amount

(per day)

Price of 1 unit Total

(per day)

Total

(per month)

1 Play

fieldrent

Hour 12 35,000VND 420,000VND 12,600,000VND



Total 470,000VND 14,100,000VND

Fund after the first month (including the income):

20,320,000VND.


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b) Plan for the second month after the

opening:Name of goods Unit Amount Price of 1 unit Total

1 Snack Piece 50 4,000VND 200,000VND

2 Drink Box 2 85,000VND 170,000VND

3 Pay back for

the bank

Month 1 1,000,000VND 1,000,000VND

4 Tax month 1 3000,000VND 3000,000VND

5 Employee

payment

Person 5 1,500,000VND 7,500,000VND

6 Water and

electricity

Month 1 2,000,000VND 2,000,000VND

Total 13,870,000VND


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Income prediction:Name

of

service

Unit Amount

(per day)

Price of 1

unit

Total

(per day)

Total

(per month)

1 Play

field

rent

Hour 12 35,000VND 420,000VND 12,600,000VND



Total 470,000VND 14,100,000VND

Fund remained: 20,550,000VND.


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Raw materials

managerFinance Manager Marketer

Manager

of human

Board

of Directors

Employees

VIII. HUMAN SOURCES


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Job description of the management

Finance

Manager

Managing the funds, interests, and other expenses.

Working out expenses relating to sport-instrument,

the amount of energy; water used per month,

salary for employees, etc.

Calculating how much money the company earns per month

and checking if that increase

the companys income.


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Marketer

Advertising

for the

company

and findingout the way

to

introduce

our

company

to localpeople.

Planning

promotion

and

carrying outthe

advertisement

for

promotions.


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Manager

of human

resources

Recruiting staffs, coordinating, and managing the staffs

work.

Raw

materials

manager

Findingmaterial

sources.

Buying

materials

Managingthe

amount of

materials.


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Employees

2 for watching the badminton-field

2 for selling food and drink in canteen

1 for keeping guests bikes or cars

WorkingHour

- The employees will work from 7:00 am to

5:00 pm and be off work at the weekend

- The bike-keeper will work all day


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X. Critical risk and contingencies

Most of people come to the area to playbadminton are our competitors repeat

customers.

A little loss at the beginning.

Lack of experience and knowledge.

A few years later, it is possible that some new

entrants appear.


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XI. Summary and conclusion

The good location: Go Vap district, HCMC.

The increasing demand for a place to play

badminton.

The great available facility: a 1000 square meterfield.

The good attitude and knowledge of our

members.

The wide networks.

SUCCESSSUCCESS


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THANK YOU FOR LISTENING

Quan Tri Hoc San Cau Long

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