Nabil NajdDirector MENA Region

QUALITY TRENDS IN THE MENA REGION

UPDATES ON EGYPT, JORDAN, KSA & UAE

The ICEF Berlin 2019

Berlin, Germany03 – 05 November, 2019

Session Speakers

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Nabil Najd – Director MENA Region, ICEF Middle East & North Africa, Lebanon

Meriam Bader – Head of External Affairs & Sales Manager of The Oval Office for Studies & Research, Egypt & Jordan

Arwa Due-Gundersen – Marketing & Business Development Manager of Yes Atlas, KSA & UAE

MENA Region – Facts

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General informationOffical Name: Middle East and North AfricaNumber of countries: 22Language: Mainly Arabic, IranianGovernmenet Type: Monarchy mostly, very few democratically voted governmentsPopulation: 523 millionEconomy: Oil and gas and natural resources

Population Size & Growth in the MENA Region

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MENA Market

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The MENA region will continue to post double-digit average growth of around5% annually in the next five years.

Institutions must be patient.

The Middle East does not have a longstanding capitalist culture.

Business set-up time can be a longer than would be expected in the West.

MENA region is generously endowed with lavish natural resources and a young population with 70% under the age of 30.

The region offers educational opportunities.

Education system in the MENA Region

● Achievements● Deficiencies ● Challenges

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The Education System of MENA (Deficiencies)

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● Students finish schools lacking appropriate foreign language profeciency

● Most schools have 12 years of education, so certain universities will

require the students to do a foundation year

● Students lose a minimum of two years before joining a university

The Education System of MENA - Achievements

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● MENA has taken great strides in education

● Achievement of almost complete gender parity for primary education

● Enrolment in the region’s school systems has increased significantly over the past decade

● Achievement of the universal primary education for girls and boys in most of the MENA

countries

● Literacy rates for the adult population (defined as 15+ years) have increased from 59% in

1990 to 78% in 2010

● Government Financing Commitment: The average public investment in education across

the region as a percentage of GDP is above 5.3% of GDP

www.icef.com

Source: World Bank, 2013http://www.worldbank.org/en/region/mena/brief/education-in-mena

Educational qualityLow educational quality of schoolsystems in MENABasic skills are not being learnt

Skills MismatchPervasive mismatch between theskills required by the job market and those taught in schoolsMore firms in MENA contend thatinadequate labor force skills, bothtechnical and soft , impede theirgrowth and ability to hire employees

The Education System of MENA - Challenges

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Middle Eastern Students AbroadBased on UNESCO data 2016

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Middle Eastern Students AbroadBased on UNESCO data 2016

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Global Flow of Tertiary-level MENA Students

Source: UNESCO Data , 2018http://uis.unesco.org/en/uis-student-flow

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SPECIALISATION – PROGRAMS OF INTEREST

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• Going abroad is a tradition• The Ministry of Higher Education provided lists of the recommended higher education institutions.• Students wishing to complete their higher education must obtain the approval of the ministry before the enrollment through online

request of the program study• MENA Students also believe that studying abroad will give them:

o A greater chance at career successo Gain better knowledge / skills than at homeo Get a good job in chosen fieldo Can earn more moneyo Improve English-language skillso Get expected academic marks / resultso Can live in study destination permanently

Trends & Tendencies of MENA Students

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JORDAN & EGYPT MARKETSBACKGROUND, CURRENT STATUS OF THE STUDY ABROAD

MARKET & FUTURE POTENTIAL & TRENDS

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BACKGROUNDSIZE OF MARKETS AND EDUCATION SYSTEMS

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The current population of Jordan is 10,133,772 as of Friday, October 25, 2019, based on World meters elaboration of the latest United Nations

Population Jordan

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Population Egypt

The Arab Republic of Egypt—the country’s official name—is the most populous country in the Middle East and North Africa (MENA) with98.2 million people.

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Education System Egypt

The K to 12 Program covers Kindergarten and 12 years of basic education (six years of primary education, four years of Junior High School, and two years of Senior High School.

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CURRENT STATUS OF THE

STUDY ABROAD MARKET

NUMBERS OF STUDENTS STUDYING ABROAD & DESTINATIONS PREFERENCES

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NUMBER OF STUDENTS STUDYING ABROAD

NUMBER OF JORDANIAN STUDENTS STUDYING ABROAD EACH YEAR RANGES BETWEEN 20K AND 30K STUDENTS, MAJORITY STUDY MEDICINE AND ENGINEERING PROGRAMS.

Degree Medicine Dentistry Pharmacy Engineering Other Total

Bachelors 5412 558 317 3291 5012 14749

Masters 216 37 47 1055 3712 5067

PhD 142 3 92 751 4122 5110

24737

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DESTINATIONS PREFERENCES JORDAN

Total

Bachelors

Medicine4706

Dentistry540

Pharmacy155

Engineering2013

Other majors3386

Total11688

Masters

Medicine171

Dentistry37

Pharmacy24

Engineering362

Other majors2292

Total2886

PhD

Medicine78

Dentistry3

Pharmacy64

Engineering256

Other majors2071

Total2472

Total24922

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NUMBER OF STUDENTS STUDYING ABROAD

EGYPT IS NOW THE FOURTH-LARGEST SENDING COUNTRY OF INTERNATIONAL STUDENTS IN THE ARAB WORLD AFTER SAUDI ARABIA, MOROCCO, AND SYRIA.

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DESTINATIONS PREFERENCES EGYPTERASMUS AND EXCHANGE PROGRAMS PLAY A VERY IMPORTANT ROLE FOR EGYPT MARKET.

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FUTURE POTENTIALS & TRENDS

Increase in the demand over the European countries and the need to learn more languages such as German and Spanish.

2. Europe as a destination

A huge percentage of international students seek job opportunities during and after their studies, and countries which offers that will shift to the top.

3. Employment & Immigration

Medicine and Engineering are still on the top of the list, and majors such as; Psychology, Accounting and law are joining in. Add vocational training programs and PG certificates.

4. Degrees & Programs

Due to the political status of the Middle-East, Number of students desire to study abroad shall increase.

1. Continuity of Students Mobility

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1

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EXPLORING BOTH UAE AND SAUDI ARABIA

OFFICES IN ABU DHABI, DAMMAM, & RIYADH

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GEOGRAPHY

THE UNITED ARAB EMIRATES IS ONE OF THE PERSIAN GULF STATES, A DESERT COUNTRY IN THE SOUTHEAST OF THE ARABIAN PENINSULA WITH A COASTLINE AT THE PERSIAN GULF (ARAB GULF) AND THE GULF OF OMAN. THE UAE IS BORDERING OMAN AND SAUDI ARABIA AND HAS MARITIME BORDERS WITH IRAN.

THE CAPITAL IS ABU DHABI AND MAIN CITIES ARE DUBAI, SHARJAH RAS AL-KHAIMAH AND AJMAN

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SIZE OF THE MARKET

UNESCO STUDENT MOBILITY NUMBER: 11,503. THIS IS NUMBER OF UAE STUDENTS STUDYING ABROAD.

BY THE YEAR 2020 IT IS EXPECTED TO REACH 13000 STUDENTS

THE UAE HAS OVER 1350 PUBLIC SCHOOLS SERVING OVER 700,000 STUDENTS

THE UAE’S EDUCATION MARKET IS EXPECTED TO GROW FROM $4.4 BILLION IN 2017 TO $7.1 BILLION BY 2023 ACCORDING TO A 2018 REPORT RELEASED BY THE BOSTON CONSULTING GROUP (BCG) ENTITLED “WHERE TO INVEST NOW IN GCC PRIVATE EDUCATION”.

IN LINE WITH VISION 2021, THE UAE’S MINISTRY OF EDUCATION (MOE) HAS DEVELOPED THE EDUCATION 2020 STRATEGY, WHICH IS DESIGNED TO BRING SIGNIFICANT QUALITATIVE IMPROVEMENT IN THE EDUCATION SYSTEM. SMART LEARNING PROGRAMS, NEW TEACHERS' CODES, LICENSING AND EVALUATIONS SYSTEMS, AS WELL AS CURRICULUM REVISION, INCLUDING TEACHING MATHEMATICS AND SCIENCE THROUGH ENGLISH, ARE ALL PART OF THE STRATEGY.

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NATIONAL EDUCATION

NATIONAL SCHOOLS TEACH A K-12 PROGRAM WHICH MEANS STUDENTS STUDY 12 YEARS OF EDUCATION BEFORE GRADUATING WITH A HIGH SCHOOL DIPLOMA.

IF STUDENTS WISH TO STUDY AT A K-13 THEN AN ACADEMIC FOUNDATION YEAR IS MANDATORY.

OTHER SCHOOLS OFFER INTERNATIONAL PROGRAMS SUCH AS IB, IG AND AMERICAN DIPLOMAS

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CITIZENS AND EXPATS

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CITIZENS

EXCELLENT QUALITY STUDENTS AS PER OUR COUNSELORS 95% OF THEM HAVE ALREADY DONE THEIR RESEARCH AND THEY KNOW WHERE TO GO.

IELTS MARKET SHIFT AS IS RARELY AN ISSUE NOW DUE TO STUDENTS PREPARING IN SUMMER CAMPS AND SUPPORTED BY A GOOD EDUCATION SYSTEM

MAIN DESTINATION IS UK WITH A DECREASE IN NUMBERS RECRUITED TO USA

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UAE MILITARY ATTACHE, MINISTRY OF HIGHER EDUCATION, ABU DHABI POLICE AND ABU DHABI EDUCATION COUNCIL ADEC

EACH SPONSORING BODY HAVE A LIST OF ACCREDITED UNIVERSITIES

EACH SPONSORING BODY HAVE DIFFERENT CRITERIA AND OFFERED PROGRAMS

MOST OF CITIZEN STUDENTS ARE FULLY SPONSORED BY THOSE BODIES

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POPULAR PROGRAMS

• BACHELOR

• CRIMINOLOGY, LAW, PETROLEUM ENGINEERING AND SOLAR SYSTEMS

• MASTERS

• BUSINESS ADMINISTRATION, PROJECT MANAGEMENT

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CHINA! A NEW POTENTIAL MARKET UK AND USA HAS REMAINED THE SAME CHINA JAPAN ARE NEW TRENDS

WE ARE EXPECTING A NEW DEMAND FOR CHINESE AS 60 SCHOOLS IN ABU DHABI ARE OBLIGATED TO TEACH CHINESE STARTING THIS YEAR

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VISAS

UAE IS CONSIDERED A LOW RISK COUNTRY SO ALMOST EVERY SINGLE APPLICATION IS VISA APPROVED AS LONG AS THE DOCUMENTS ARE IN ORDER.

UAE STUDENTS GET A VISA WAIVER FOR SHORT TERM PROGRAMS SUCH AS ENGLISH COURSES THEREFORE UK IS A MORE CONVENIENT CHOICE FOR STUDENTS HOWEVER, SOME RISEN CONCERNS REGARDING BREXIT AND TO SEE HOW IT WOULD AFFECT THE POUND POWER AND PRODUCT MOBILITY AMONG CHAOS

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EXPATS

MOST OF THEM COMES FROM INTERNATIONAL PROGRAMS SUCH AS IB AND IG BUT UNFORTUNATELY VERY POORLY ORIENTED ABOUT THE REQUIRED SUBJECTS FOR DIRECT ENTRY

MOST OF THEM WILL STILL NEED SOME LANGUAGE SUPPORT BUT 80% OF THEM SCORES OVER 4.5% ON THE INITIAL IELTS

ACADEMICALLY EXCELLENT STUDENTS

MAIN DESTINATIONS ARE GERMANY, RUSSIA, POLAND, HUNGARY AND SPAIN

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WHY EU?

• AFFORDABLE FEES

• EASIER VISAS –ESPECIALLY FOR SYRIANS

• IMMIGRATION LAWS

• OFFERED SCHOLARSHIPS LIKE THE HUNGARIAN SCHOLARSHIP

• RELATIVELY EASIER MEDICINE ADMISSION

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POPULAR PROGRAMS

• BACHELOR

• MEDICINE, DENTISTRY, AND ENGINEERING

• MASTERS

• BUSINESS ADMINISTRATION, PROJECT MANAGEMENT

• HEALTH SCIENCES

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MARKET SHIFTS

NUMBERS OF GENERATED LEADS FOR GERMANY HAS DROPPED IN THE LAST 2 YEARS DUE TO NEW REGULATIONS, FINANCIAL AND LANGUAGE.

NEW MARKETS ARE RISING LIKE AUSTRIA AS AN ALTERNATIVE

SPAIN HAS MAINTAINED THE STATUS

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SAUDI ARABIA

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GEOGRAPHY

SAUDI ARABIA OCCUPIES MOST OF THE ARABIAN PENINSULA, BOUNDED BY THE RED SEA IN THE WEST AND THE PERSIAN GULF IN THE EAST. COUNTRIES WITH INTERNATIONAL BORDERS TOSAUDI ARABIA ARE BAHRAIN (BY A CAUSEWAY), IRAQ, JORDAN, KUWAIT, OMAN, QATAR, THE UAE, AND YEMEN.

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CAPITAL AND MAIN CITIES

RIYADH IS THE CAPITAL AND MAIN FINANCIAL HUB

JEDDAH IS A PORT CITY ON THE RED SEA, WHICH IS CONSIDERED A MODERN COMMERCIAL HUB

DAMMAM, ON THE ARABIAN GULF, IS THE CAPITAL CITY OF SAUDI ARABIA’S EASTERN PROVINCE.

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SIZE OF THE MARKET

One of the largest markets for sponsored students

Still male dominant but with huge improvement with female sponsored numbers

Numbers in general dropped in the past few years

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Chart1

Male 65%

Female 35%

30,617

55,440

Sales

85,508 Saudi Student Studying Abroad

6.5

3.5

Sheet1

Sales

Male 65%6.5

Female 35%3.5

MARKET BREAK

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NATIONAL EDUCATION

NATIONAL SCHOOLS TEACH A K-12 PROGRAM WHICH MEANS STUDENTS STUDY 12 YEARS OF EDUCATION BEFORE GRADUATING WITH A HIGH SCHOOL DIPLOMA.

IF STUDENTS WISH TO STUDY AT A K-13 THEN AN ACADEMIC FOUNDATION YEAR IS MANDATORY.

OTHER SCHOOLS OFFER INTERNATIONAL PROGRAMS SUCH AS IB, IG AND AMERICAN DIPLOMAS

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PROGRAMS

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Chart1

Business 21%

Medicine 21%

Life Sciences 3%

Engineering 20%

Humanities 10%

IT 7%

Other 18%

Programs

2.1

2.1

0.3

2

1

0.7

1.2

Sheet1

Programs

Business 21%2.1

Medicine 21%2.1

Life Sciences 3%0.3

Engineering 20%2

Humanities 10%1

IT 7%0.7

Other 18%1.2

DESTINATIONS

Germany 1,831

Ireland 1,091

Austria 330

Japan 299

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DEGREES

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As agents and educators we change the world one educated person at a time

ARWA DUE-GUNDERSEN

THANK YOU

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Thank you for your attentionWe welcome your questions!

Foliennummer 1Foliennummer 2Foliennummer 3Foliennummer 4Foliennummer 5Foliennummer 6Foliennummer 7Foliennummer 8Foliennummer 9Foliennummer 10Foliennummer 11Foliennummer 12Foliennummer 13Foliennummer 14Foliennummer 15Foliennummer 16Foliennummer 17Foliennummer 18Foliennummer 19Foliennummer 20Foliennummer 21Foliennummer 22Foliennummer 23Foliennummer 24Foliennummer 25Exploring both UAE and Saudi Arabia �Offices in Abu Dhabi, Dammam, Jeddah & Riyadh Geography Size of the Market National Education Citizens and Expats Citizens UAE Military attache, Ministry of Higher education, Abu Dhabi police and Abu Dhabi education council ADECPopular programs China! �A new potential Market VisasExpats Why EU? Popular programs Market Shifts Saudi Arabia Geography Capital and Main CitiesSize of the Market Market break National Education Programs Destinations Degrees As agents and educators we change the world one educated person at a time Foliennummer 50