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International Summit on Content Management for

Digital Broadcasting & Media 24th–25thJanuary2017|Accra,Ghana

Presenta)onby:Dr.ChiefCrystal-DjirackorPresident/CEO,CrystalTV

GroupChairman,Mega-ChoiceDigitalNetwork

QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES

ThereisaparadigmshiE.Thewaypeopleconsumebroadcastcontenthasdrama)cally

changedsincethepastcoupleofyears.

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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES

Whatislocalcontent?Whatisqualitylocalcontent?

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3 ThereisnotenoughqualitydigitalAfricancontentsupplytomeetthedemand.Theuntappedopportunity

Globaliza)onislikeanoctopuswithitstentaclesspreadacrossdiversegeographicalenvironments-Contenthasnona)onalboundaries-Adap)ngtothedigitalera;Notonlymigra)ngfromoldtechnologiestoanew,butalsotheneedtochangeouroldwaysofhandlingourproduc)ons.Couldbesameoldconcepts(stories)butnewpresenta)onsandmethodology.

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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES

Viewersnowhaveavarietyofchoicesastowhich,when,howandatwhat)metoconsumecontent

Advancesintechnologynecessita)ngagrowingneedforqualitydigitalcontent,wideningthemarketplacewithvarietyofplaQormsincompe))on

Thenatureofcontentbeingproducedtoday,isdefinedbytheconsumers

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Viewersac)velyseekspecificcontenttosuittheirpre-determinedneeds

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The future is here already as the broadcast industry adapts to newformatsincludingUltraHDcontentdelivery.Providing a spectacular viewing experience, Ultra HD with its broaderrangeofcolours,higherframeratesandgreaterluminosity,willsurpassconsumerexpecta)onstodayandinthedecadestocome.

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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES

Technologyhashelpedviewersandmadeitpossibletonavigatebeyondwhatthetradi)onalTVhadtooffer

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Content produc)ons must grow beyond the usual old ways andrecognize theneedtopackageor repurposeTVcontents forallotherplaQormstostayaheadofcompe))on

Mul)-plaQormenvironmentmeansgreateropportuni)esandafundamentalchangeforbroadcastersandcontentproviders

AddressingContentChallengesconfronUngtheIndustry1 FundingandFinancingforLocalContent

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ContentProtec)onandSecurity

Copyrightlawsarenotme)culousenough

Contentacquisi)onandtheexploita)onbycontentdistribu)onagencies

QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES

Theriseofuser-createdcontentandashiEinthenatureofmediaconsumersfromaudiencestopar)cipants

6 Classifica)onofmediacontentforpublicconsump)onacrossahostofdigitalandsocialmediaplaQorms

TakingAdvantageoftheOpportuniUes

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Leveragingonprogrammeexchangestomaximisecontentu)lisa)on

Developanddeploymarket-appropriatemone)sa)onstrategies

Thekeyisestablishingatrulycollabora)veenvironment,wherecontentrightsownersandmediaplaQormoperatorscreateawin-winbusiness

Jobcrea)onasaneconomicbenefitsincethereisanincreasingneedforcompellingAfricancontents.

QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES

InConclusionHaving presented a lot on the delivery of quality local content on aninterna)onal scale, its challenges, the opportuni)es for broadcasters andcontentproducers,Iwillleaveyouwithavideopresenta)onofwhatournewbroadcastplaQormanditsvaluechainservicesisallabout.

QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES