Quality is a - gulfood.com · best flour that one can find as per the application and ... of bread,...

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Transcript of Quality is a - gulfood.com · best flour that one can find as per the application and ... of bread,...

Quality is a

Everyday Routinepart of Our

Vision

Mission

To serve the humanity as a trusted staple food supplier at their convenience and need.

Strive to achieve this constantly by developing excellent quality products that will meet requirements of our highly valued customers through the commitment of our extremely motivated staff.

Strive to be “The preferred” supplier of wheat products in the communities we serve.

We will

Our goal is to provide our custormers with high quality food products and services, which they expect from an industry leader. We take price in our cutting edge product lines and dedicate substantial resources to develop new and better way to enhance individual and corporated experience.

Values

Goals

Corporate Integrity

Respect for the individual

Enterpreneurial Spirit

Customer Commitment to customer satisfaction

Share-holders Profitable growth

Employee Employee well-being & recognition

Community Environmental responsibility

Good corporate citizenship

A starta FZC was formed in April 20I0. We established our home base in Hamriyah Free Zone, next

to Hamriyah Port in Sharjah. This is an ideal location between the Northern and Southern Emirates, facilitating deliveries to our customers.

With the support of our investors and the management team Astarta grew and continues to grow into a successful and respected company in the region. Complying with all international standards of health and safety regulations, including the Food Regulation Authority of Sharjah and ISO 22000:2005 HACCP, Astarta guarantees quality, customer satisfaction and reliable business practices by providing efficient services.

With a focus on high quality, we strive to produce the best flour that one can find as per the application and end product characteristics. What you see is what you get. No hidden additives, just the natural nutrients of the Earth. We concentrate on making top-notch products, that are absolutely the best they can be, and we do it with a passion.

Since our wheat flour is manufactured locally, all our products are always delivered fresh. Moreover, we do not compromise on quality and this is the reason why our products provide the right nutrients for a healthy living.

Always expanding our facilities, our factory is operated with sophisticated machines that excel in producing the desired quality of flour. With minute variations in specification, we are flexible enough to produce tailor made products as per the needs of our clients.

Currently our production facilities consists of three milling lines with total grinding capacity of 600 MT a day. This includes two roller mill lines with milling machinery, provided by the industry’s top manufacturers of the world and one ingenious stone grinded milling line which produces finest traditional Chakki Atta.

Consumer products

To find an ancient secret of soft fluffy rotis we have travelled back in time to get closest to that secret, and put it right in your hands. The choicest grains of wheat from lush golden fields and traditional milling techniques have gone into making a traditional Chakki Atta.

TraditionalChakki Atta

Product Brand SHAMSProduct Ingredient WheatSpecification Protein : 12.5% min

Ash : 1.25% maxMoisture : 9% max

Application Suitable for making all types of chappati, paratha, puri etc.

Packaging sizes: Plastic bag : 1 kg, 2 kg, 5 kg and 10 kg.

Astarta Shams Atta is a customized flour, which consists of particles in different granulation and sizes, that provide a crunchy and crispy texture in nans, parathas and flat breads.

Product Brand SHAMSProduct Ingredient WheatSpecification Protein: 12% min

Ash: 0.58% maxMoisture: 13.5% max

Application Suitable for making all types of tandoori flat bread, parahta, bhatti roti, chappati and home baking.

Packaging sizes: Polypropylene woven sacks 10kg

2 StarsAtta

Astarta Shams All Purpose flour is designed for multiple purpose usage in baking diversified products like puff pastry, cakes, croissants, open-heart breads and pan cakes.

Product Brand SHAMSProduct Ingredient WheatSpecification Protein : 11.5% min

Ash : 0.56% maxMoisture : 13.5% max

Application Suitable for making all types of bread, cake, biscuit, paratha, bun etc.

All Purpose Flour

Packaging sizes: Paper bags : 1 kg, 2 kg, 5 kg Bio polypropylene woven sacks : 10 kg

Astarta Shams Chappati Atta is a whole wheat brown flour, which contains high fiber and low glucose index. Suitable for making chappatis and rotis.

Product Brand SHAMSProduct Ingredient WheatSpecification Protein: 12.5% min

Ash: 1.25% maxMoisture: 9% max

Application Suitable for making all types of chappati, paratha, puri etc.

ChappatiAtta

Packaging sizes: Paper bags : 1 kg, 2 kg, 5 kg Bio polypropylene woven sacks : 10 kg

Products for industries

Astarta Shams is our top of the line flag ship brand. The products, manufactured under this brand, are milled from the finest premium wheat, sourced from across the globe and made specification to suit the taste buds of consumers in the region.

Brand & Product Details

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 13% minAsh : 0.55% maxMoisture : 13.5% max

Application Suitable for making all types of bread, samoon, french bread, croissant, cakes, baguettes, dinner rolls, sandwich loaves, pretzels, bagels & more.

Packaging sizes: Polypropylene woven sacks : 50 kg

Premium Bakery Flour

Premium Pizza Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 13.5% minAsh : 0.55% maxMoisture : 13.5% max

Application Suitable for making all types of thick or thin Pizza.

Packaging sizes: Paper bag : 25 kg

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 13% minAsh : 1.1% maxMoisture : 12% max

Application Suitable for making all types of high fibre bread.

Packaging sizes: Polypropylene woven sacks : 50 kg

Wholemeal Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 12.8% minAsh : 0.55% maxMoisture : 13.5% max

Application Suitable for making all types paratha.

Packaging sizes: Polypropylene woven sacks : 50 kg

Paratha Flour

Biscuit Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 10% maxAsh : 0.5% maxMoisture : 12.5% max

Application Suitable for production of all types of biscuit for industries.

Packaging sizes: Polypropylene woven sacks : 50 kg

Arabic Bakery Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 11.5% minAsh : 0.55% maxMoisture : 13.5% max

Application Suitable for making Arabic flat bread, pita bread, saj bread, lavash bread, injera bread, thyme & sumac – topped bread.

Packaging sizes: Polypropylene woven sacks : 50 kg

Chappati Atta

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 12.5% minAsh : 1.25% maxMoisture : 9% max

Application Suitable for making high fiber chappati, paratha, puri.

Packaging sizes: Polypropylene woven sacks : 50 kg

Traditional Chakki Atta

Product Brand SHAMS Product Ingredient Wheat

SpecificationProtein : 12.5% minAsh : 1.25% maxMoisture : 9% max

Application Suitable for making high fiber chappati, paratha, puri.

Packaging sizes: Laminated Polypropylene woven sacks : 25 kg

Doughnut Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 13% minAsh : 0.55% maxMoisture : 13.5% max

Application Suitable for making all types of doughnut.

Packaging sizes: Paper bag : 25 kg

Croissant Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 13% minAsh : 0.55% maxMoisture : 13.5% max

Application Suitable for making all types of croissant and puff pastry.

Packaging sizes: Polypropylene woven sacks : 50 kg

Soft Cake Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 8% maxAsh : 0.47% maxMoisture : 12% max

Application Suitable for making all types of cake.

Packaging sizes: Polypropylene woven sacks : 45 kg

WaferFlour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 8% maxAsh : 0.5% maxMoisture : 12% max

Application Suitable for making flat & rolled wafers, wafer ice cream cons.

Packaging sizes: Polypropylene woven sacks : 45 kg

Coarse Semolina

Product Brand SHAMSProduct Ingredient WheatSpecification Protein : 11% min

Ash : 0.40% maxMoisture : 13.5% maxGranulation:Over 500 microns : 15% min Over 350 microns : 65% to 85%Grit : 0%

Application Suitable for making Arabic and Asian traditional sweets.

Packaging sizes: Polypropylene woven sacks : 25 kg

Noodle Flour

Product Brand SHAMSProduct Ingredient Wheat

SpecificationProtein : 12% minAsh : 0.50% maxMoisture : 13.5% max

Application Suitable for making all types of noodles.

Packaging sizes: Polypropylene woven sacks : 50 kg

Brand & Product Details

Astarta NAJM brand is designed for products, used in industries, where the process layout plant is applied. The products under this brand include unique features of extensibility and high tolerance, so that minimal losses occurred in baking process.

Tandoori Atta Flour

Product Brand NAJMProduct Ingredient Wheat

SpecificationProtein : 12% minAsh : 0.58% maxMoisture : 13.5% max

Application Suitable for making clay oven flat bread and bhatti roti.

Packaging sizes: Polypropylene woven sacks : 50 kg

Arabic Bread Flour

Product Brand NAJMProduct Ingredient Wheat

SpecificationProtein : 12% minAsh : 0.58% maxMoisture : 13.5% max

Application Suitable for making all types of Arabic flat bread.

Packaging sizes: Polypropylene woven sacks : 50 kg

Kuboos Flour

Product Brand NAJMProduct Ingredient Wheat

SpecificationProtein : 12% minAsh : 0.58% maxMoisture : 13.5% max

Application Suitable for making kuboos flat bread.

Packaging sizes: Polypropylene woven sacks : 25 & 50 kg

Pasta Flour

Product Brand NAJMProduct Ingredient Wheat

SpecificationProtein : 12% minAsh : 0.50% maxMoisture : 13.5% max

Application Suitable for making all types of pasta, spaghetti, macaroni.

Packaging sizes: Polypropylene woven sacks : 50 kg

Product distributionAstarta owns a fleet of various vehicles, which can supply products in bagged and bulk forms. Our main goal is to service our valuable customers with pride in stipulated time frame with flexible timing

By-products

Every year Astarta produces up-to 25,000 MT of by-products which include coarse and fine bran.

Wheat bran is the outer layer of the wheat kernel. It is an excellent source of dietary fiber. Simply add it to cereal, smooth & baked goods to boost nutrition.

Product Details

Coarse Bran

Fine Bran

Product Brand ASTARTAProduct Ingredient Wheat

Specification

Protein : 16% minAsh : 4.5% maxFibre : 9% maxMoisture : 13.5% max

Application Suitable for making high fibre food products and animal feed.

Product Brand ASTARTAProduct Ingredient Wheat

Specification

Protein : 15% minAsh : 3% maxFibre : 7% maxMoisture : 13.5% max

Application Suitable for making high fibre food products and animal feed.

Packaging sizes: Polypropylene woven sacks : 30 kg

Packaging sizes: Polypropylene woven sacks : 30 & 50kg

Our Qulity Commitments

Our Happy Family

Quality is the back bone of Astarta. Our products guarantee safe and nutritious food that build the trust of consumers. We provide our customers with solutions that are wholesome in nutrition and leads to a healthy life style. Our products provide us with the platform to meet the expectations of all our customers in a relevant and proactive manner. Our centralized quality control department consists of sophisticated testing equipments and dedicated team which will be able to provide quality products and service. We continually strive to improve product reliability consonant with optimal costs and commercial viability in order to have the choice of products that are affordable. We don’t believe in short cuts which may give us profit but not the quality.

At the end of the day, we are a family: our employees, our customers, our partners and investors. If you are looking for a more personal approach to business you have come to a place where long lasting relationship values.

If you are looking for the best wheat flour that is close to your home, try to explore high-quality Astarta products, that are most commonly used in the market.

We are also happy to create tailored products, specially designed for your needs.

A loaf of bread on a table represents so much: family, love, care, tradition

And it all starts from the goodness of what grows out of our Earth.

At Astarta, we search for the finest goodness, and we retain that goodness through the entire process of creating our products.

P.O box 52311, Plot 2B-09, Hamriyah Free Zone, Sharjah, UAE

Tel : +971 6 526 45 66 / Fax : +971 6 526 45 67Email : [email protected]

www.astartagroup.com

ASTARTA FZC

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