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IntroductionIntroduction
toto
Total Quality ManagementTotal Quality Management
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ContentsContents
Introduction
Total Quality Management [TQM]
Basic Concepts of TQM
Dimensions of Product Quality
Dimensions of Service Quality
Dimensions of Product Quality v/s. Service Quality
Costs of Quality
Quality Control
Quality Assurance
Quality Circles
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... Contents... Contents
Quality Gurus
Walter Shewhart
William Deming
Joseph Juran
Quality Tools
Evolution of TQM
Principles of TQM
Benefits of TQM
Armand Feigenbaum
Philip Crosby
Kaoru Ishikawa
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IntroductionIntroduction
Late 40s, period post WWII, Japan was beingcontrolled by Americans
Japanese economy in shambles
At that point in time, Toyota was a fledgling in theautomobile industry dominated by Big 3 UScompanies viz Ford, General Motors & Chrysler
In the board room of Toyota Motor Company inJapan, a board meeting was in progress subject ofdiscussion
How to survive &grow in the adverse conditionsHow to survive &grow in the adverse conditionsthat prevailed & eventually become world leadersthat prevailed & eventually become world leaders
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... Introduction... Introduction
Board members took courageous decisions that hadfar reaching consequences
Decided to review everything that they were doing byasking fundamental questions & implementingemerging answers
It took a lot of courage to implement what theybelieved in & after a decade started reaping fruits oftheir efforts
By 1992 accomplished their dream of becoming the
largest car manufacturer in the world
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... Introduction... Introduction
Japanese companies began to report success aftersuccess, often outstripping American companies
American teams began visiting Japan to try &
understand their practices
Americans attributed success of Japanese companiesto the singularly different Japanese culture
Gradually Americans began to realize that Japanesepractices could be transcend cultural borders andcould be implemented anywhere
Americans began adopting Japanese practices andTQMTQMwas born
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... Introduction... Introduction
The phrase "total quality management" is believed tohave been coined by the Department of American
Navy when they adapted the Deming principles totheir quality management program
TQM also owes its origin to Dr. Armand Feigenbaumand his book 'Total Quality Control'
As western understanding of Japanese practicesgrew, TQM underwent many revisions
TQM continues to be an evolving art & science
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Total Quality ManagementTotal Quality Management[TQM][TQM]
DEFINITION Total quality Management is defined as an integrated
approach in delightingdelightingthe customer (both internalthe customer (both internal& external) by meeting their expectations& external) by meeting their expectations on a
continuous basis, through involvement of everyone inthe organization, working towards continuousimprovement along with proper problem solvingmethodology
TQM is a management philosophy that seeks tointegrate all organizational functions (marketing,finance, design, engineering, and production,customer service, etc.) to focus on meeting customerneeds and other organizational objectives
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Basic Concepts of TQMBasic Concepts of TQM
CUSTOMER Refers to all those to whom product or service or information is
supplied
Customers maybe external or internal
External Customers Ultimate buyers & users of products and services, stockists,
retailers and transporters
Internal Customers
Departments with the company
e.g. Production dept. is customer of Purchase dept.
Sales dept. is customer of dispatch dept.
Pleasing internal customer is fundamental to pleasing externalcustomers
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... Basic Concepts of TQM... Basic Concepts of TQM
CUSTOMER DELIGHT
A quality product or service meets or exceeds
customer expectations The customer is delighted rather than merely
satisfied
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... Basic Concepts of TQM... Basic Concepts of TQM
QUALITY
Following 3 definitions bring out the meaning ofquality
QUALITY IS FITNESS FOR USEQUALITY IS FITNESS FOR USE
Definition put forth by Juran
Represents customers view point
Important as customer is the ultimate user ofproducts & services
Customers are usually multiple and put productsor services to multiple uses, not intended bymanufacturer
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... Basic Concepts of TQM... Basic Concepts of TQM
QUALITY IS ESTABLISHING STANDARDS &QUALITY IS ESTABLISHING STANDARDS &SPECIFICATIONSSPECIFICATIONS
If fitness of use has to be incorporated, standard andspecifications for products & services have to be laid
down Various bureaus that establish a list of standards,
specification & tolerances to facilitate manufacture ofproducts of good quality
BIS - Bureau of Indian Standards earlier ISI
USP - United States Pharmacopoeia
JIS Japanese Industrial Standards
ISO International Standards Organization
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... Basic Concepts of TQM... Basic Concepts of TQM
QUALITY IS CONFORMING TO STANDARDSQUALITY IS CONFORMING TO STANDARDS
Standards are meaningless unless they are
conformed to Few tools that focus on quality management,
assurance and control techniques
Statistical Process Control
Poka Yoke (Mistake Proofing)
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1. PERFORMANCE? Does the product or service do what it is supposed to do,
within its defined tolerances
Refers to theprimary operating characteristicsprimary operating characteristics of a
product e.g.
For an automobile these characteristics would beacceleration, handling, cruising speed etc
For a television it would include sound, picture qualityetc
Performance is often a source of contention between
customers and suppliers, particularly when deliverablesare not adequately defined within specifications
Dimensions of ProductDimensions of ProductQualityQuality
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2. FEATURES? Does the product or service possess any
supplementary features
Are the 'bells & whistlesbells & whistles' of products Those secondary characteristics that
supplement the basic functioning of the product
e.g. For an automobile power steering, power
windows
For a television automatic tuners
... Dimensions of Product... Dimensions of ProductQualityQuality
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3. RELIABILITY? Will the product consistently perform within
specifications
Reflects the ability of a product toability of a product toperform without failureperform without failurewithin a specifiedperiod of time
A product specification may defineparameters for up-time, product life, oracceptable failure rates
... Dimensions of Product... Dimensions of ProductQualityQuality
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6. SERVICEABILITY
? Is the product relatively easy to maintain &
repair Speed, efficiency & competency of repairSpeed, efficiency & competency of repair
Consumers are concerned not only about a
product breaking down but also the elapsedtime before product is functional again orservice is restored
... Dimensions of Product... Dimensions of ProductQualityQuality
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... Dimensions of Product... Dimensions of ProductQualityQuality
7. AESTHETICS
? Does the product have a visually appealinglook
Deals with how a product looks, feels,sounds, tastes or smells
Subjective & a matter of personal judgment,personal tastes & preferences
The aesthetic properties of a productcontribute to a companys or brands identity
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8. PERCEPTION Perception is subjective
Because consumers do not always possess completeinformation about product attributes, they frequently rely onindirect measures when comparing brands which influence
customer perception
The product or service may possess adequate or evensuperior dimensions of quality, but still fall victim to negativecustomer or public perceptions
e.g A high quality product maybe perceived as being low quality
based on poor service by installation or field technicians
If the product is not installed or maintained properly, andfails as a result, the failure is often associated with the
products quality rather than the quality of service
... Dimensions of Product... Dimensions of ProductQualityQuality
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Dimensions of ServiceDimensions of ServiceQualityQuality
1. TANGIBLES
Refers to the appearance of the physicalsurroundings and facilities, equipment,
personnel and the way of communication
The tangible dimension is about creatingfirst hand impressions
A company should want all their customersto get a unique positive and never forgettingfirst hand impression, this would make them
more likely to return in the future
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... Dimensions of Service... Dimensions of ServiceQualityQuality
2. RELIABILITY
Refers to how the company are performingand completing their promised service,
quality and accuracy within the given setrequirements between the company and thecustomer
Reliability is just as important as a good firsthand impression, because every customer
wants to know if their supplier is reliable andcan fulfill the set requirements withsatisfaction
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... Dimensions of Service... Dimensions of ServiceQualityQuality
3. RESPONSIVENESS
Refers to the willingness of the company to
help its customers in providing them with agood quality and fast service
This is also a very important dimension,
because every customer feels more valuedif they get the best possible response
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... Dimensions of Service... Dimensions of ServiceQualityQuality
5. EMPATHY
Refers to how the company cares and givesindividualized attention to their customers,to make the customers feeling extra valuedand special
The 5th dimension is actually combining the
2nd, 3rd and 4th dimension to a higher level
If the customers feel they get individualizedand quality attention there is a very big
chance that they will return again
Dimensions of ProductDimensions of Product
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Dimensions of ProductDimensions of ProductQuality v/s. ServiceQuality v/s. Service
QualityQuality
Conformance to specifications Performance
Reliability
Features
Durability
Serviceability
Tangible factors Consistency
Responsiveness to customer
needs
Courtesy / friendliness
Timeliness / promptness
Atmosphere
Product Quality Service Quality
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Costs of QualityCosts of Quality
The concept of costs of quality emerged in the 1950s
Quality affects all aspects of the organization and hasdramatic cost implications
The most obvious consequence occurs when poor qualitycreates dissatisfied customers and eventually leads toloss of business
However, quality has many costs, which can beorganized into four major categories
Prevention costPrevention cost
Appraisal costAppraisal cost
Internal Failure CostsInternal Failure Costs
External Failure CostsExternal Failure Costs
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... Costs of Quality... Costs of Quality
1. PREVENTION COST Costs incurred in the process of preventing poor quality
from occurring
Includes
Quality planning costs, such as the costs ofdeveloping and implementing a quality plan
The costs of product and process design, from
collecting customer information to designingprocesses that achieve conformance to specifications
Employee training in quality measurement
The costs of maintaining records of information and
data related to quality
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... Costs of Quality... Costs of Quality
2. APPRAISAL COST
Costs incurred in the process of uncovering defects
Includes
Cost of quality inspections, product testing andperforming audits to make sure that qualitystandards are being met.
Costs of worker time spent measuring quality andthe cost of equipment used for quality appraisal
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... Costs of Quality... Costs of Quality
3. INTERNAL COST
Costs incurred in discovering poor product qualitybefore the product reaches the customer site
Includes
Cost of rework viz cost of correcting the defectiveitem
If product is defective and cannot be reworked andmust be thrown away. This is called scrap
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... Costs of Quality... Costs of Quality
4. EXTERNAL COST
Costs of failure at customer site
Includes
Cost of customer complaints, product returns,product repairs, and product recalls
Cost of canceled orders
Warranty Claims including the cost of repair orreplacement, as well as associated administrativecosts
Product Liability Costs, resulting from legal actions
and settlements
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... Costs of Quality... Costs of Quality
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... Quality Control [QC]... Quality Control [QC]
The aim of QC is to provide the best quality ofproducts and services to the customer, therebymeeting or even exceeding the customer service
requirements
A QC system is designed for the following:
To provide regular check so as to ensure the
product meets standards & specifications
To detect errors and to address them
To document & record all the quality control
processes
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... Quality Control [QC]... Quality Control [QC]
QC teams aim to identify reasons for the product or service'sinability to meet the required standards
When a problem is spotted, further production of products or thedelivery of service is brought to a halt, until the problem is rectified
Production or service delivery resumes only after the problem hasbeen rectified
Generally, the QC team's job is confined to measuring the quality
level. The reasons behind the drop in quality are found, and theirrectification is done by other teams
QC is not only confined to processes, products and services, butalso includes people. The efficiency of employees in a company isalso monitored, as inefficient, incompetent employees can affectthe quality
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Quality Assurance [QA]Quality Assurance [QA]
DEFINITION
ISO 9000 Definition
All those planned and systematic activitiesimplemented to provide adequate confidence, thatan entity will fulfill requirements for quality
The process of validating whether the products orservices match up or exceed the customer
expectations
Aim of QA is to use a planned & systematicproduction process, such that, a confidence
regarding the suitability of the product is created
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... Quality Assurance [QA]... Quality Assurance [QA]
The two principles adopted by QA are:
The product or service should be suitable and fitfor the intended purpose
The processes used should be such, that theyeliminate the errors and the shortcomings, thefirst time itself. This means, that one has tocome up with the right product, the first timethe right product, the first time
itselfitself The regulation of raw material quality, products,
components, assemblies and services related tovarious functions, such as production, inspection,
management, etc come under QA
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... Quality Assurance [QA]... Quality Assurance [QA]
To deliver quality that meets or exceeds the customerexpectations, it is important to know what is the qualityexpected by the final customer
The first step in QA is establishing objectives and
designing the processes required to deliver the requiredend results
The next step is implementation of the designedprocesses, after which, the monitoring and evaluation of
the results is carried out If the results fail to meet the predetermined objectives,
necessary actions have to be taken
These QA steps, when repeated throughout the life cycleof a product or service, result in improved efficiency
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QC v/s. QAQC v/s. QATypical QC steps
Typical QA steps
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QC v/s. QAQC v/s. QA
Product oriented
Works at finding defects
Reactive
Involves problem
identification, problem
analysis, problem correctionand feedback
Evaluates whether or not
the final result is
satisfactory
Quality Control [QC]
Process oriented
Works at preventing defects Proactive
Involves data collection,
problem trend analysis, process
identification, process analysisand process improvement
Ensures that the processes
being implemented, meet the
predetermined objectives
Quality Assurance [QA]
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Quality CirclesQuality Circles
1962, first quality circle was launched in Japanunder the leadership of Prof. Ishikawa
Concept soon spread all over Japan& became amovement, which now has more than 10 millionworkers involved in Quality Circles.
Now over 40 countries are using Quality circles
In India some of the organizations which haveintroduced Quality Circles are BHEL, TVS,TELCO, L&T, State Bank of India, Bank of Baroda
etc
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... Quality Circles... Quality Circles
A quality circle is a small group of employeesdoing similar or related work who meet regularlyto identify, analyze, and solve product-quality and
production problems and to improve generaloperations
A quality circle is aparticipatory managementparticipatory managementtechniquetechnique that enlists the help of employees in
solving problems related to their own jobs
Although most commonly found in manufacturingenvironments, quality circles are applicable to a wide
variety of business situations and problems
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... Quality Circles... Quality Circles
The circle is a relativelyautonomous unit of around 4-15members (ideally about 8members), usually led by a
supervisor or a senior workerand organized as a work unit
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... Quality Circles... Quality Circles
Employees who participate in quality circles usuallyreceive training in formal problem-solving methods
such as brainstorming, pareto analysis, and cause-and-effect diagramsand then are encouraged toapply these methods to either specific or generalcompany problems
After completing an analysis, they often present theirfindings to management and then handleimplementation of approved solutions
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... Quality Circles... Quality Circles
CHARACTERISTICS
Volunteers
Set rules and priorities
Decisions made by consensus
Use of organized approaches to problem-solving
All members of a Circle need to receive training Members need to be empowered
Members need to have the support of Senior
Management
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... Quality Circles... Quality Circles
ADVANTAGES
Increase productivity
Improve quality
Boost employee morale
DISADVANTAGES / PROBLEMS
Inadequate training
Unsure of purpose
Not truly voluntary
Lack of management interest
Quality Circles are not really empowered to make
decisions
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Quality ToolsQuality Tools
Quality Circles use certain basic tools to identify,analyze & resolve problems
The Seven tools of Quality Control are
Check SheetCheck Sheet
FlowchartsFlowcharts
Cause-and-Effect DiagramsCause-and-Effect Diagrams
Pareto AnalysisPareto Analysis
HistogramsHistograms
Control ChartsControl Charts
Scatter DiagramsScatter Diagrams
... Quality Tools... Quality Tools
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Check SheetCheck Sheet
AKA Checklist
Is a data recording tool
Common defects and the number of observedoccurrences of these defects are recorded
It is a simple yet effective fact-finding tool thatallows the worker to collect specific informationregarding the defects observed
From the check sheets, data can be loadedinto excel spreadsheets
... Quality ToolsQ y
... Quality Tools... Quality Tools
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... Check Sheet... Check Sheet
e.g.
Check sheet above shows four defects & the number oftimes they have been observed
It is clear that the biggest problem is ripped material
This means that the plant needs to focus on this specificproblem for example, by going to the source of supply orseeing whether the material rips during a particular
production process
... Quality ToolsQ y
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... Check Sheet... Check Sheet
Uses of check sheets
Used for recording & keeping track of defects
Provides frequency of quality problems Limitations
Shows where problems have occurred but does
not show the causes of the problems Hence check sheets should be used as
forerunner for problem identification & problemanalysis
Q yQ y
... Quality Tools... Quality Tools
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FlowchartsFlowcharts
A flowchart is a schematic diagram of thesequence of steps involved in an operation orprocess i.e., actions which transform an input to
an output for the next step Its a visual tool that is easy to use and understand
By seeing the steps involved in an operation or
process, everyone develops a clear picture of howthe operation works and where problems couldarise
Q yQ y
... Quality Tools... Quality Tools
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... Flowcharts... Flowcharts
In making a flow chart, the process owner oftenfinds the actual process to be quite different thanit was thought to be
Often, non-value-added steps become obviousand eliminating these provides an easy way toimprove the process
When the process flow is satisfactory, each stepbecomes a potential target for improvement
Q yQ y
... Quality Tools... Quality Tools
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... Flowcharts... FlowchartsQ yQ y
... Quality Tools... Quality Tools
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Uses of flowcharts
Provides a pictorial representation of steps in aprocess
Analyzing a flowchart helps identify areas forimprovement
Problem Areas
A potential problem area in flow charting is theuse of assumed or desired steps rather thanactual process steps in making the chart
... Flowcharts... FlowchartsQ yQ y
... Quality Tools... Quality Tools
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AKA Fish-bone Diagram / Ishikawa Diagram
Developed by Dr. Kaoru Ishikawa of Japan
Is an investigative tool that helps identifypotential causes for particular quality problems
They are also called fish bone diagrams
because they look like the bones of a fish
Cause-and-Effect DiagramCause-and-Effect DiagramQ yy
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... Cause-and-Effect Diagram... Cause-and-Effect DiagramQ y
General Cause-and-Effect DiagramGeneral Cause-and-Effect Diagram
... Quality Tools... Quality Tools
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The head of the fish is the quality problem, such as damagedzippers on a garment or broken valves on a tyre
The spine of the fish connects the head to the possiblecause of the problem
These causes could be related to the machines, workers,measurement, suppliers, materials, and many other aspects ofthe production process
Each of these possible causes can then have smaller bonesthat address specific issues that relate to each cause
e.g.
A problem with machines could be due to a need foradjustment, old equipment, or tooling problems
A problem with workers could be related to lack of training,
poor supervision, or fatigue
... Cause-and-Effect Diagram... Cause-and-Effect Diagram
... Quality Tools... Quality Tools
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... Cause-and-Effect Diagram... Cause-and-Effect Diagram
... Quality Tools... Quality Tools
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... Cause-and-Effect Diagram... Cause-and-Effect Diagram
... Quality Tools... Quality Tools
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... Cause-and-Effect Diagram... Cause-and-Effect Diagram
Uses of Cause-and-effect diagram
Problem-solving tools commonly used by qualitycontrol teams
Allow user to show all possible causes to a problem
Then the the most likely cause of the problem canbe identified
Are typically constructed through brain-stormingtechniques, hence are often drafted by hand on paper
Two software packages capable of drawing Cause-
and-effect diagrams AutoCAD & CADKEY
P Ch... Quality Tools... Quality Tools
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Pareto ChartsPareto Charts
Tool is based on Italian economist VilfredoPareto's rule of 80-20 viz Vital few & trivialmany
The 80-20 rule applied to quality -Approximately 80% of the problems arecreated by approximately 20% of the causes
Pareto Chart is a graphical representation ofthe most frequent causes of a specific problem
Chart helps identify areas for putting maximum
effort for correcting, for getting best results
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... Pareto Charts... Pareto Charts
Constructing a Pareto Chart
Information must be selected based on typesor classifications of defects that occur as aresult of a process
The data must be collected and classifiedinto categories
Then a histogram or frequency chart is
constructed showing the number ofoccurrences in descending order
Thereafter focus shifts to correcting problem
with maximum occurrences
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... Pareto Charts... Pareto Charts
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... Pareto Charts... Pareto Charts
P t Ch tP t Ch t... Quality Tools... Quality Tools
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... Pareto Charts... Pareto Charts
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Scatter DiagramScatter Diagram
AKA scatter plot, X-Y graph
A scatter diagram is a tool for analyzing
relationships between two variables One variable is plotted on the horizontal axis
and the other is plotted on the vertical axis
The pattern of their intersecting points cangraphically show relationship patterns
Most often a scatter diagram is used to prove
or disprove cause-and-effect relationships
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... Scatter Diagram... Scatter Diagram
When to use:
Use a scatter diagram to examine theories about cause-and-effectrelationships & to search for root causes of an identified problem
Use a scatter diagram to design a control system to ensure thatgains from quality improvement efforts are maintained
How to use:
Collect data Gather 50 to 100 paired samples of data that show apossible relationship
Draw roughly equal horizontal and vertical axes of the diagram,creating a square plotting area
Label the axes in convenient multiples (1, 2, 5, etc.) increasing onthe horizontal axes from left to right and on the vertical axis frombottom to top
Plot the data on the chart, using concentric circles to indicaterepeated data points
Title and label the diagram
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... Scatter Diagram... Scatter Diagram
Interpret the data Scatter diagrams will generally show one of six possible
correlations between the variables:
Strong Positive Correlation The value of Y clearly
increases as the value of X increases Strong Negative Correlation The value of Y clearly
decreases as the value of X increases
Weak Positive Correlation The value of Y increases
slightly as the value of X increases Weak Negative Correlation The value of Y decreases
slightly as the value of X increases
No Correlation There is no demonstrated connection
between the two variables
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Control ChartControl Chart
AKA Statistical process control
A means of monitoring a process according to tolerancelimits and is a visual means of representing whether aprocess is within statistical limits
The chart allows the user to track the normal variations
that indicate a process is in control and to determine whenit goes out of control
The charts are made by plotting in sequence themeasured values of samples taken from a process
e.g the number of defects in a sample of a product, themiles per gallon of automobiles tested sequentially in amodel year, etc.
These measurements are expected to vary randomly
about some mean with a known variance
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... Control Chart... Control Chart
From the mean and variance, control limits can be
established
Control limits are values that sample measurements arenot expected to exceed unless some special causechanges the process
A sample measurement outside the control limits thereforeindicates that the process is no longer stable, and isusually reason for corrective action
Other causes for corrective action are non-randombehavior of the measurements within the control limits.
Control limits are established by statistical methodsdepending on whether the measurements are of a
parameter, attribute or rate
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... Control Chart... Control Chart
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HistogramHistogram
Are a graphical representation of the distributionof data by category
It is a more effective way of displaying data than
a table of figures because it gives a visualindication of relationships
When to use it:
Use a histogram to observe whether data fallsinto a specific pattern
The histogram will indicate the extent of
variation outline
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HistogramHistogram
e.g. A histogram maybe used to observe the number ofdefective pieces manufactured in a month. Asuccession of histograms can be used for comparison
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7878WALTER A. SHEWHART (1891 1967)
Awarded doctorate in physics from theUniversity of California, Berkeley in 1917
Worked as statistician at Bell Labsduring the 1920s and 1930s
Studied randomness and recognized thatvariability existed in all manufacturing processes
Developed quality control charts that are used toidentify whether the variability in the process israndom or due to an assignable cause, such as
poor workers or mis-calibrated machinery
Walter A. ShewhartWalter A. Shewhart
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Stressed that eliminating variability improvesquality
His work created the foundation for todays
statistical process control
Developed the Plan-Do-Check-Act (PDCA) cycle
He is often referred to as the grandfather ofquality control
... Walter A. Shewhart... Walter A. Shewhart
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William E. DemingWilliam E. Deming
WILLIAM E. DEMING (1900 1993)
Often referred to as the father of quality control
In the 1940s was a professor of statistics professorat New York University
After World War II he assisted many Japanese
companies in improving quality
Made a significant contribution to Japan's laterreputation for innovative high-quality products and itseconomic power
He is regarded as having had more impact upon Japanesemanufacturing and business than any other individual not ofJapanese heritage
The Japanese regarded him so highly that in 1951 they establishedthe Deming Prize, an annual award given to firms that demonstrate
outstanding quality
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... William E. Deming... William E. Deming
SIGNIFICANT CONTRIBUTIONS
Historically, poor quality was blamed on workers ontheir lack of productivity, laziness, or carelessness
However, Deming pointed out that only 15% of qualityproblems are actually due to worker error
The remaining 85% are caused by processes andsystems, including poor management
Deming said that it is up to management to correct systemproblems and create an environment that promotes qualityand enables workers to achieve their full potential
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... William E. Deming... William E. Deming
Popularized the Plan-Do-Check-Act (PDCA) cycle whichalso came to be known as Deming's Wheel
Deming outlined his philosophy on quality in his famous 14Points presented in his book Out of the Crisis in 1982
These principles Are founded on the idea that upper management must
develop a commitment to quality and provide a system tosupport this commitment that involves all employees &
suppliers Help guide companies in achieving quality improvement
Stress that quality improvements cannot happen withoutorganizational change that comes from upper
management
Willi E D iWilli E D i
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DEMING'S 14 POINTS OF MANAGEMENT
1. Create constancy of purpose for improvement ofproduct & service
Companies should think hard about the future,developing both a plan & method to stay in business
Establishing Constancy of purpose implies
Innovation
Putting resources into research & development
Continuous improvement of product & services
Invest in maintenance of equipment, furniture &
fixtures
... William E. Deming... William E. Deming
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2. Adopt the new philosophy
Companies can no longer live with
commonly accepted levels of delays,mistakes, defective workmanship
3. Cease dependence on mass inspection
Require, instead, statistical evidence thatquality is built in
4. End the practice of running the business onprice alone
.... William E. Demingg
... DEMING'S 14 POINTS OF MANAGEMENT
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5. Improve constantly and forever the system ofproduction and service
Improvement is not a one-time process
To ensure whether a firm is improving or not askthe following questions
? Is the firm doing better than a year ago
? Is marketing more effective? Has customer satisfaction increased
? Has pride & performance of employees
improved
... William E. Demingg
... DEMING'S 14 POINTS OF MANAGEMENT
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6. Institute training & retraining
Employees should be trained in different skill
sets for different jobs7. Institute Leadership
Leadership is management's job
Leadership must help people do their jobsbetter
Leadership must take responsibility for their
success & failure
... William E. Deming... William E. Deming
... DEMING'S 14 POINTS OF MANAGEMENT
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8. Drive out fear Employees are usually afraid of
Losing their raises & promotions
New assignments
Superior's threats
Admitting mistakes etc
Management must provide an atmospherewherein employees feel secure so that theycome up with innovative ideas, suggestions &
improvements over the existing system
gg
... DEMING'S 14 POINTS OF MANAGEMENT
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9. Break down barriers between departments Employees work in the system created b y the
management
It is the management's job to help different departments
work together as teams10. Eliminate slogans, exhortations, and targets for the
workforce
Majority of causes for low quality & productivity lie with the
system & are beyond the control of the work force Hence exhortations such as asking for zero defects and
new levels of productivity create adversarial relationships
Eliminate slogan as goals without methods for achieving
them are useless
gg
... DEMING'S 14 POINTS OF MANAGEMENT
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11. Eliminate numerical quotas
Eliminate numerical quotas for production Instead learn and institute methods for
improvement
Eliminate management by objectives (MBO) Instead, learn the capabilities of processes,
and how to improve them
gg
... DEMING'S 14 POINTS OF MANAGEMENT
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gg
14. Take action to accomplish transformation
Put everybody in the company to work to
accomplish the transformation
The transformation is everybody's job
Top management's permanent commitment
to ever-improving quality and productivitymust be clearly defined and a managementstructure created that will continuously takeaction to follow the preceding 13 points
... DEMING'S 14 POINTS OF MANAGEMENT
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gg
... DEMING'S 14 POINTS OF MANAGEMENT
... Quality Gurus... Quality Gurus
.... William E. Deming.... William E. Deming
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Step 1: PLAN for changes to
bring about improvement Customer / supplier mapping Flowcharting Pareto Analysis Brainstorming Nominal group techniques Solution / fault tree Cause / effect diagrams
PDCA CyclePDCA Cycle
Step 2: DO changes on a small
scale trial basis Small group leadership skills Experimental design Conflict resolution
On-job training
Step 3: CHECK to see if
changes are working Dated check sheets Control charts
Graphical analysis
Step 4: ACT to get thegreatest benefit from
change Process mapping Process
standardization Reference information Formal training for
standard processes
.... William E. Demingg
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Dr. Walter Shewhart developed the Plan-Do-Check-Act (PDCA) cycle
AKA known as Plan-Do-Study-Act (PDSA)Cycle
Popularized by Dr. Deming which led to itbeing referred to as the Deming Cycle
Describes the activities a company needs toperform in order to incorporate continuousimprovement in its operation
... PDCA Cycle... PDCA Cycle
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.... William E. Deminga e g
STEPS IN THE PDCA CYCLE
1. PLAN
Managers must evaluate the current processand make plans based on any problems theyfind
They need to document all current procedures,
collect data, and identify problems
This information should then be studied andused to develop a plan for improvement as well
as specific measures to evaluate performance
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.... William E. Demingg
... STEPS IN THE PDCA CYCLE
2. DO
Involves implementing the plan (do) During the implementation process
managers should document all changes
made and collect data for evaluation
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gg
... STEPS IN THE PDCA CYCLE
4. ACT
Involves acting on the basis of the results ofthe first three phases
The best way to accomplish this is to
communicate the results to other membersin the company and then implement the newprocedure if it has been successful
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gg
PDCA is a cycle; the next step is to planagain
After reaching the act phase, the cyclerepeats again
... PDCA Cycle... PDCA Cycle
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pp
JOSEPH M. JURAN (1904 - 2008) 1920 graduated from University of
Minnesota with a degree in ElectricalEngineering
Industrial career began at WesternElectric in the inspection department
1937 head of the Industrial Engineering Dept. Wrote the standard reference work on quality
control, the Quality Control Handbook, firstpublished in 1951 & now in its 4th edition
... Joseph M. Juran... Joseph M. Juran... Quality Gurus... Quality Gurus
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pp
1954 went to Japan to work with manufacturers andteach classes on quality
During his 1966 visit to Japan, Juran learned about
the Japanese concept of Quality Circles which heenthusiastically evangelized in the West
Emperor Hirohito awarded him Japan's highestaward that can be given to a non-Japanese, the
Order of the Sacred Treasure
It was bestowed in recognition of his contribution to"the development of quality control in Japan and the
facilitation of U.S. and Japanese friendship
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pp
Though his philosophy is similar to Demings,there are some differences
Whereas Deming stressed the need for anorganizational transformationtransformation, Juran believesthat implementing quality initiatives should notshould notrequire such a dramatic changerequire such a dramatic change and thatquality management should be embedded inquality management should be embedded inthe organizationthe organization
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... Quality Gurus... Quality Gurus
Armand V. FeigenbaumArmand V. Feigenbaum
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ARMAND V. FEIGENBAUM (1922) American quality control expert &
businessman
Master's degree and Ph.D. from MIT 1958-1968 worked as Director of
Manufacturing Operations at General Electric
1961-1963 served as President of the AmericanSociety for Quality
Is now President and CEO of General SystemsCompany of Pittsfield, Massachusetts, an engineering
firm that designs and installs operational systems
g
... Quality Gurus... Quality Gurus
...... Armand V. FeigenbaumArmand V. Feigenbaum
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SIGNIFICANT CONTRIBUTIONS
Introduced the concept of total quality control
Presented the concept of TQM in his book 'Total Quality
Control'
Promoted the idea of a work environment where qualitydevelopments are integrated throughout the entireorganization, where management and employees have atotal commitment to improve quality, and people learnfrom each others successes
This philosophy was adapted by the Japanese and
termed company-wide quality control
g
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108108PHILIP B. CROSBY (1926 - 2001)
1952 started working for the CrosleyCorporation, as a junior electronic testtechnician
Asked to join the American Society forQuality Control, the Richmond section,
where his early concepts concerning"quality" began to form
1955 worked for Bendix Corporation as a reliabilitytechnician
Bendix & the U.S. Navy were developing and testingthe TALOS missile & as a quality engineer Crosby was
to investigate defects found by the testers & inspectors
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1964, he received the Distinguished Civilian ServiceMedal from the Dept. of the Army, to recognize hisdevelopment of the concept of Zero Defects
1965, joined ITT as Corporate V. P. of Quality 1979, he established his own consulting firm
He has written 13 books some of which are Quality isFree, Quality Without Tears, Running Things, TheEternally Successful Organization and Leading: TheArt of Becoming An Executive, Zero Defects
His first book, Quality is Free has been credited with
beginning the quality revolution in the US and Europe
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SIGNIFICANT CONTRIBUTIONS
Created the zero defectszero defects concept of qualitymanagement arguing that no amount of defects
should be considered acceptable Developed the phrase Do it right the first time
Scorned the idea that a small number of defects is
a normal part of the operating process becausesystems and workers are imperfect
Instead, he stressed the idea of prevention
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111111... SIGNIFICANT CONTRIBUTIONS
He became famous for coining the phrase quality is freeand for pointing out the many costs of quality, whichinclude not only the costs of wasted labor, equipment
time, scrap, rework, and lost sales, but also organizationalcosts that are hard to quantify
Crosby stressed that efforts to improve quality more thanpay for themselves because these costs are prevented.
Therefore, quality is freequality is free Like Deming and Juran, Crosby stressed the role of
management in the quality improvement effort and the useof statistical control tools in measuring and monitoring
quality
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... Crosbys 14-point Program
12. Encourage employees to inform management ofany problems that prevent them from performing
error-free work13. Non-financial appreciation must be given to their
quality goals
14. Do all again, to emphasize the never-endingprocess of quality improvement
Kaoru IshikawaKaoru Ishikawa... Quality Gurus... Quality Gurus
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115115KAORU ISHIKAWA (1915 - 1989)
1939 graduated from the EnggDepartment of Tokyo University
1960 obtained his Doctorate ofEngineering
Awarded
The Deming Prize
The Nihon Keizai Press Prize
The Industrial Standardization Prize for his writingson Quality Control
The Grant Award from the American Society for
Quality Control
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SIGNIFICANT CONTRIBUTIONS Developed quality tool called cause-and-effect
diagrams
AKA as fishbone or Ishikawa diagrams These diagrams are used for quality problem solving
The first quality guru to emphasize the importance ofthe internal customer, the next person in the
production process
One of the first to stress the importance of totalcompany quality control, rather than just focusing on
products and services
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... SIGNIFICANT CONTRIBUTIONS
Believed that everyone in the company needed to beunited with a shared vision and a common goal
Stressed that quality initiatives should be pursued atevery level of the organization and that all employeesshould be involved
Proponent of implementation of quality circles, whichare small teams of employees that volunteer to solvequality problems
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... SIGNIFICANT CONTRIBUTIONS
Believed that everyone in the company needed to beunited with a shared vision and a common goal
Stressed that quality initiatives should be pursued atevery level of the organization and that all employeesshould be involved
Proponent of implementation of quality circles, whichare small teams of employees that volunteer to solvequality problems
Evolution of TQMEvolution of TQM
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120120
... Evolution of TQM... Evolution of TQM
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121121
Mass Inspection Inspecting
Salvaging
Sorting
Grading
Rectifying Rejecting
Quality Control
Quality manuals
Product testing using SQC
Basic quality planning
Quality Assurance
Emphasis on prevention Proactive approach using
SPC
Advance quality planning
... Evolution of TQM... Evolution of TQM
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Total Quality Control
All aspects of qualityof inputs
Testing equipments
Control on processes
Company wide QualityControl
Measured in all
functions connectedwith production suchas
R&D DesignEngineering
Purchasing
Operations etc
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Principles of TQMPrinciples of TQM
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The customer is the ultimate determiner of quality Services and programs should be designed, with the
needs of the customer in mind
Quality should be built from the beginning, and not
simply derived from customer complaints
Achieving quality requires continuous improvements,because customer expectations are always changing
Each department of an organization must be involvedin producing a quality product and not just try tomodify it before delivery
TQM is not a one-time activity but has to be pursued
by all employees of the organization continuously
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Steps in TQMSteps in TQMMost companies use TQM to
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127127 Most companies use TQM to
Improve customer value
Increase the sales
Increase profitability from goods & services
Different methods may be used for TQM methods, but
they will usually include similar steps in achievingcompany goals
1. Customer Focus
Companies collect and review customer data regarding
satisfaction on goods & services, current demands fornew products and suggested changes for existingproducts
Developing a customer-focused strategy of improving
products and meeting customer needs
... Steps in TQM... Steps in TQM
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1281282. Planning Process
Companies collect and review customer data regardingsatisfaction on goods & services, current demands fornew products and suggested changes for existingproducts
Using the information gathered from their customer-focused strategy, companies plan their businessprocesses to meet needs of customers
Involves changing production materials, correcting
product flaws and creating new product features Businesses must understand that product quality is
based on the perception of customers; planning anddeciding how to achieve this perception are important in
TQM
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1291293. Process Management
Once the planning process is complete, focus shifts tothe actual production processes
Includes reviewing costs of raw materials, processes ofmanufacturing & delivering products and services to
Ensure they are consistent in quality standards
Ensure products continue to meet customer needs
Ensure products are available at the right place, at
the right time,in the right quantities
Ensuring products & services are being provided atlowest possible costs
... Steps in TQM... Steps in TQM
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4.Process Improvements
TQM is driven by the understanding that no
consumer market continues to operate at thesame level of demand every year
As the business cycle moves through boomsand busts, customers change preference andincomes change; companies must be willing toadjust to these changes to ensure TQM for theirproducts and services
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Benefits of TQMBenefits of TQM
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When organization follows TQM principles, they gainboth measurable and intangible benefits such as
Ability to be more competitive
Increased market share Cost reductions
Increased flexibility and responsiveness
Simplified process
Improved communication
Less Frustration & more satisfaction among the
workforce
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Where TQM FailsWhere TQM Fails
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TQM must be customized for each company May a times organizations buy solutions off the shelf, often sold by
consultants
Sometimes managers become impatient & focus on short-term gain
Managers do not understand importance of long-term gains whichleads to implementation failure
Managers focus too much on tools & techniques & may notunderstand properly how to transform themselves, their employees &the organization
Managers use TQM as 'quick fix' to solve a variety of problems
These action may be shortsighted & when there are no quickachievements, TQM program may be abandoned & all efforts maybe wasted
Inability to change organization culture
... Where TQM Fails... Where TQM Fails
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135135 Lack of discipline required for transformation
Inability to maintain momentum in the TQM program Managers loose focus on external processes
One of the primary requirements of TQM is proper focus on internalprocesses
Managers may get so engrossed in internal processes that theymay loose focus on external processes such as shifting customerperceptions, changing customer tastes & preferences
Managers fail to understand that mutual trust & support betweencustomers & suppliers are the keys to success
Achieving certifications like ISO 9001-2000 or ISO 14000 or any otherawards are not an end to TQM but the beginning to a journey ofquality