Qualitative Market Research

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Qualitative Market Research

Transcript of Qualitative Market Research

Page 1: Qualitative Market Research

Qualitative Market

Research

Page 2: Qualitative Market Research

Market Research is process to find out the information and behavior of the consumer for particular product and

service. So that companies solve their business problem and set their business targets for product sale and

business growth.

Market Research

Page 3: Qualitative Market Research

Qualitative marketing research is a technique that is used in marketing research. Qualitative research

is just not find a what people think about but it is also find why they think it. It’s all about getting

consumer face to face opinion, So you can understand their feelings directly.

Qualitative Research???

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• What customer feel and think• How design, brand and packing affect consumer• Why consumer behave• How customer choose between different products• How they respond for particular product and service• How price affect their decision-making

Qualitative Research Tell

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Online Forums

Focus Group

Web SurveyDepth Interview

Online Communities

Qualitative Data Collection Tool

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Discuss.io is leader among market research company. It is provide an online qualitative market research tool like

webcam, clip maker and crowdsourcing to deliver accurate data to decision maker.

Qualitative Market Research Company