Trusted. Independent. Global

Guide to Services

2 | QSIU Services

QS runs a variety of events in different locations around the world. These higher education events focus on the topics of Institutional Performance, Global Rankings and Best Teaching Delivery.

QS Intelligence Unit Event Calendar

Join us at the following:

You can also meet QSIU representatives at:

AIEA, AIEC, AIR Conferences, Australia Universities Conference, CAIE, CASE, CBIE, CIRPA, EAIE, FAUBAI, Going Global, HESPA, IREG, NAFSA and Universities UK.

5th QS-MAPLELocation: Doha, QatarDates: 5th to 7th May, 2015

QS University Rankings: Latin America LaunchLocation: Boston, Massachusetts, USADate: 25th May, 2015

QS University Rankings: Asia LaunchLocation: Beijing, Republic of ChinaDate: 10th June, 2015

QS University Rankings: BRICS LaunchLocation: IndiaDates: July, 2015

QS World University Rankings LaunchLocation: Glasgow, UKDate: 15th September, 2015

QS University Rankings: Emerging Europe & Central Asia LaunchLocation:TurkeyDate: October, 2015

11th QS-APPLELocation: Melbourne, AustraliaDates: 25th to 27th November, 2015

Young Universities ForumLocation: MelbourneDate: 27th November, 2015

Wharton – QS Stars Reimagine Education ConferenceLocation: Philadelphia, Pennsylvania, USADates: 7th to 9th December, 2015reimagine-education.com

For more information please visit www.iu.qs.com/events

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Contents

“The reports have served us to better know our strengths and deficiencies/opportunities as a teaching and research university and to take appropriate actions for improvement.”

Dr. Francisco J. Cantu.

Professor of Research and Graduate Studies at Tecnológico de Monterrey

“The QS rankings rate the world’s top 400 universities, evaluating each institution’s strengths in research, teaching, the employability of its graduates and international outlook.”

BBC News, 11th September, 2012

“The process of accreditation by QS Stars required us to collect and compile information regarding our university and academic performance that until then had not been gathered systematically. But the enthusiastic support of our faculty and staff allowed us to demonstrate our high level of achievement, which resulted in an impressive number of stars in a wide range of fields. We are grateful to have had this opportunity to participate in a survey marked by high professional standards and backed by a supportive staff.”

Elena López Díaz Delgado, Vicerrectora de Relaciones Internacionales, Universidad de Alcalá

Countries our clients span 5

Wharton-QS Stars Awards - Reimagine Education 6

QS Stars for Universities and Business Schools 8

Benchmarking Services 11

Academic Reputation Dataset 13

Consulting Service 14

Partner Identification Services 16

QS World University Rankings® 18

Academic Branding Portfolio 20

Meet the team 26

4 | QSIU Services

QS Quacquarelli Symonds

QS Intelligence Unit

QS Quacquarelli Symonds was founded in 1990 and has established itself as the leading global provider of information and solutions in higher education as well as careers.

Our expanding portfolio of clients and partners include major institutions, government bodies and over 300 different global media outlets.

An independent audit of the company conducted by Paramarq in December 2010 found:

� 97% of QS clients were fairly/very satisfied with QS services

� Over 85% of QS clients would recommend QS to colleagues

We are headquartered in London with major offices in Paris, Stuttgart, Portland, Singapore and Bucharest, as well as satellite offices in Beijing, Sydney, New York City, Boston, Washington DC, and Johannesburg.

The QS Intelligence Unit (QSIU) was formed in 2008 as a distinct and autonomous department in order to meet the increasing public interest for comparative data on universities and organisations, and the growing demand for institutions to develop deeper insight into their competitive environment.

Building on over 20 years of collecting institutional data, our portfolio of research projects include the QS World University Rankings®, which has been in existence since 2004.

With over 30 team members in the London, Bucharest and Singapore offices, QSIU is a highly skilled and culturally diverse team.

Quick Stats About QSIU...

834 number of universities in the QS World University Rankings®

328 number of clients in QSIU’s client base

53 number of countries our clients span

17 languages spoken in the QSIU offices

10 years since the QS World University Rankings® has been in existence

www.iu.qs.comTrusted | Independent | Global

Visit us at

www.iu.qs.com | 5

Countries our clients span

Argentina Iraq QatarAustralia Ireland RussiaBahrain Italy Saudi ArabiaBelgium Jordan SingaporeBrazil Kazakhstan South AfricaBrunei Kuwait South KoreaCanada Latvia SpainChile Lithuania SwedenChina Macau SwitzerlandColombia Malaysia TaiwanCzech Republic Mexico ThailandDenmark Netherlands TurkeyDominican Republic New Zealand UkraineEcuador Pakistan United Arab EmiratesFrance Paraguay United KingdomHong Kong Peru United StatesIndia Portugal VietnamIndonesia Philippines

For a complete list of QSIU clients please visit: www.iu.qs.com/about/client-base

6 | QSIU Services

7th to 9th December 2015: Conference & awards ceremony at The Wharton School of the University of Pennsylvania

Vision

The Wharton School at the University of Pennsylvania, SEI Center for Advanced Studies in Management, and QS Quacquarelli Symonds launched the first global competition on innovation in higher education teaching. Today’s students are a multitasking, empowered community, drawn from all age groups and backgrounds. Their fast-changing requirements call for innovative types of teaching.

The Wharton-QS Stars Awards Reimagine Education aims to address these issues by identifying the most innovative approaches to pedagogy for higher education.

The 2014 global competition received submissions from over 400 universities and enterprises from 43 countries with 21 awards judged by a panel of 25 international experts – a ‘who’s who’ of higher education.

Wharton-QS Stars Awards 2015 - Reimagine EducationA global competition for the most innovative pedagogies in higher education

� Create a global competition for the most innovative pedagogical experiments that work and are scalable

� Create a network of interdisciplinary thought leader discussion forums around the world to stimulate the debate

� Identify potential private or public partners to launch experiments

� Create a social network to encourage continued conversations, idea generation and experimentation

The Competition

An independent panel of distinguished judges from a full range of academic disciplines will choose the most innovative pedagogical experiments in e-learning, enterprise, hybrid learning, presence learning, nurturing employability, teaching delivery, regional level, discipline and outstanding contribution to education. Additionally, an “Overall Award” will be selected from the above categories winners.

Wharton-QS Stars Awards Reimagine Education offers unique sponsorship opportunities, for more information please contact: jason@qs.com or visit: www.reimagine-education.com

It will adopt a multi-pronged approach which intends to:

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A global competition for the most innovative pedagogies in higher education

Examples of QS Stars badges

8 | QSIU Services

QS Stars is rapidly growing into the chosen evaluation system for universities worldwide. With over 260 institutions globally participating in the QS Stars program in more than 45 countries, it is an international standard that is becoming increasingly recognized.

QS Stars uses a rating system that allows an institution to shine irrespective of its size, shape and mission. At the end of the audit process institutions receive a QS Stars Development Roadmap and are awarded QS Stars badges for their overall performance and each of the category criteria, each ranging from One to Five Stars. QS Stars uses a wide range of indicators to measure the performance of an institution. It is an opportunity for universities to highlight their strengths through awarded recognition. When associated with an institution’s brand, it acts as a powerful marketing mechanism for communicating distinct areas of strength to students, parents, academics, employers and the wider community.

The number of QS Stars awarded at the overall and category levels will resonate with international students, parents and university staff, and become a valuable asset to add to the marketing collateral and outreach. To increase the visibility of the institution, QS will publish the results from the audit on www.topuniversities.com (more than 33 million visits in 2014) highlighting the category results on the institution’s dedicated profile, accessible straight from the homepage.

Universities and Business Schools are audited in different categories to grasp the key aspects of each one. For each variation, the institution will be able to choose among several categories, to highlight its areas of excellence.

QS Stars for Universities and Business Schools

QS STARS IS A GLOBAL SYSTEM THAT EVALUATES UNIVERSITIES’ PERFORMANCE ON AN INDIVIDUAL BASIS.

NAVIGATE TO

YOUR FUTURE

2015 2015 2015

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Benefits

QS Stars offers your institution the opportunity to use your award to empower your marketing and branding collateral and campaigns. Once the audit has been completed you will receive a comprehensive pack that consists of various logos for your institution’s achievements. Under the licence agreement you will be entitled to use whichever logo you have been awarded on your marketing materials such as, website, social media, recruitment fair, prospectus, business card, email signature and any other promotional tools. QS supplies all logos in formats that will suit your printed and online materials.

A QS Stars certificate will also be issued and presented to the QS Stars recipients of the current year when an audited institution attends specific events organized by QSIU.

Great international visibility

Events

� QS Stars results are seen by more than 250,000 people who register for one of the 345 QS events annually, representing over 5% of the global international HE student population

� Schools signs with the overall QS Stars badge displayed at QS events

Online and print

� University rating appearing alongside the QS World University Rankings® results on topuniversities.com, with over 33 million visits in 2014

� QS Stars rating on your institution profile page with detailed breakdown

� Appear in country and regional features including Asia rankings, Latin America rankings, BRICS rankings, Arab region rankings, EECA rankings and 36 subject rankings

� Dedicated QS Stars section in topuniversities.com including a full list of rated institutions with almost half a million page views in 2014.

University of Limerick – Website

UNSW – Bus cover

Above (L to R): UAEH – Coffee Mug, Monash University - Certificate delivery, Massey University – Business Card

Above (L to R): Université de Montréal – TopUniversities.com Widget, Macquarie University - Website

10 | QSIU Services

“NTU is a relatively young university, which has been developing rapidly in the last few years. The current ranking from QS is an affirmation that NTU today has a high international standing. The new QS Stars rating system further recognizes NTU’s strengths as a world-class university across a broader set of criteria than can be measured in any ranking system and provides valuable information for our many stakeholders - current students, prospective students, parents, teachers, employers, fellow academics and our local community.”

Bertil Andersson

President, Nanyang Technological University, Singapore

“From now on all of our promotional material, our website, and our publications, will include the QS Stars rating alongside the Australian government’s ERA analysis”

“Compared to an international ranking, QS Stars offers more of a framework for benchmarking. It’s something where criteria that are important can be measured over time, not just with our colleagues in Australia but with likeminded universities anywhere in the world, and that’s what really attracted us.”

“I think most universities will use QS Stars. Increasingly, discerning students who are much more knowledgeable about their opportunities, say ‘show me the evidence’. I sense that this is what the future is going to be - students wanting us not just to make assertions, but to back them up.”

Jennie Lang

Vice-President, Advancement, University of New South Wales, Australia

“QS Stars actually drills down to further detail, which will give students the choice to compare us more usefully with other institutions.

We can use it to highlight the many diverse areas of strength that we have, and it will help us with our planning in areas such as branding, positioning, and telling us which areas to focus on.”

Ailsa Lamont

(Ex) Executive Director - International, RMIT University, Australia

“QS Stars was our first option to develop a SWOT analysis of our institution. QS Stars is much more than a ranking, it is a huge opportunity to learn about ourselves based on a credible external audit process. Using a mixture of absolute and relative merit, the QS Stars approach appears to be fair for everyone. We feel that we became more prepared to promote our image worldwide.”

Amílcar Falcão

Vice-Rector for Research, University of Coimbra, Portugal

Endorsements

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Benchmarking Services

Institutions select a number (between 6 and 30) of target institutions from the QS World University Rankings list with which to compare themselves. A mixture of domestic and international institutions is ideal and a 3 to 5 year cycle is recommended in order to develop a comprehensive perspective.

Utilizing our QS Classifications System, we are able to assist clients in choosing their peer list, which is a critical starting point for the benchmarking process.

What is included?

� World rank estimation for non-ranked institutions � Trend data on ranking positions, including information not publicly available � Access to the data behind the rankings, including Academic Reputation, Employer

Reputation and Research Performance results � Variances in performance and a variety of other metrics

The Benchmarking Service utilizes the core data which has been collected over a period of ten years for the QS World University Rankings® and regional projects. The service provides a method of measuring and comparing a university’s performance and standards with those of its peers. It highlights institutional trends by presenting robust data in an accessible and comprehensive format and has been extensively used by institutions around the world as an important tool for strategic planning and research.

Advantages to Institutions

� Allow institutions exclusive access to data used for the QS World University Rankings

� Help institutions understand their position regionally, nationally and globally

� Provides context to assist in setting realistic and achievable targets

� Challenges operational complacency � Creates an atmosphere conducive to

continuous improvement � Identify gaps and weak areas to indicate what

is required to improve competitiveness

Benchmarking Methodology

Copyright © 2014 QS Intelligence Unit6

Institution Reports

Copyright © 2013 QS Intelligence Unit10

Client University

Institution Name: Client University

Abbreviation:

Location: Country

Foundation year 1942

Personnel Data Headcount FTE

Faculty 5,705 5,594

International Faculty 2,187 2,187

Students 77,017 38,508

International Students 2,465 2,465

Undergraduates 35,853 35,853

International Undergraduates 2,197 2,197

Postgraduates 5,311 2,655

International Postgraduates 269 269

Exchange Data Headcount FTE

Undergraduates Inbound 281 281

Undergraduates Outbound 113 113

Postgraduates Inbound 2,336 1,752

Postgraduates Outbound 3,170 2,378

SizeXL

FocusFO

ResearchHI

Age3

StatusA

Financial Data FTE

Domestic Undergraduate Fees 1,910

International Undergraduate Fees 1,910

Domestic Postgraduate Fees 2,359

International Postgraduate Fees 2,359

Annual Library Spending 11,496,825

Total Research Funding 136,558,822

Government 100,529,613

Industrial 35,415,939

Facilities Investment 42,571,695

Community Investment 14,058,837

Alumni Donations -

Scopus Data (2008-2012) Papers Citations Impact

Overall 20,300 43,000 2.1

Arts & Humanities 0.20% 0.20% 1.5

Engineering & Technology 28.70% 20.10% 1.2

Life Sciences & Medicine 43.20% 54.90% 2.2

Natural Sciences 23.80% 22.10% 1.6

Social Sciences & Mgmt 2.70% 2.20% 1.4

Add-itional Information

Staff with PhD 11,882

Patents 214

Overall Student Satisfaction Rate 196%

Teaching Student Satisfaction Rate 198%

PhDs Awarded 997

Graduate Employment Rate 57%

Students Pursuing Further Study 88%

Average Entry Requirements 4

QS Indicators Client World

Overall 61.0 37.3

Academic Reputation 98.0 37.9

Employer Reputation 76.0 42.2

Faculty Student 19.0 44.7

Citations per Faculty 43.0 33.8

International Faculty 8.0 38.1

International Students 22.0 37.9

QS Faculty Area Score Client World

Arts & Humanities 79.0 53.9

Engineering & Technology 76.0 57.6

Life Sciences & Medicine 78.0 56.4

Natural Sciences 82.0 59.7

Social Sciences & Mgmt 77.0 55.9

Date taken: 07/10/2013

The data presented in this profi le are the most up-to-date fi gures held by the QS Intelligence Unit. In some cases, the information provided could be more recent than the one utilised for rankings calculations.

Website: www.iu.qs.com

Client

Scopus Data Scopus results for Papers, Citations, and Impact appear in this section with overall results as well as in five faculty areas: Arts & Humanities, Engineering & Technology, Life Sciences & Medicine, Natural Sciences, and Social Sciences & Management.

The following section contains an individual report for each of the institutions. This page shows an annotated schematic of an institution report with some guidance notes to assist in their interpretation.

QSIU has endeavoured to present the most current institutional data, however, this may not always be possible. In the interests of providing the most up-to-date figures possible, data in the sections self-reported by institutions such as the Personnel, Exchanges, Financial, and Additional Information may not have been validated at the point at which this report was compiled.

Additional Information If available, additional information, including patents, staff with PhDs, teaching and student satisfaction, student graduation rate, students pursuing further study, and average entry requirements are included.

Web Capture A screen capture of the home page of each institution’s website reveals a quick insight into its branding and priorities.

Personnel Data Full Time Equivalent data (or extrapolated alternative data) is used for the QS World University Rankings ®. Here, only data accurately verified is shown resulting in some blanks most commonly in the FTE column.

Exchanges Exchanges are a potential future addition as a rankings indicator but the data completion levels are not yet sufficiently high. There will be some blanks here.

Financial Financial data are not the most universally completed so more blanks will appear here than in other areas. There may also be exchange rate related anomalies. The amounts appear in US dollars.

Indicator and Faculty Area Scores Institutional performance in each Indicator and Faculty Area is presented here along with global averages. The figures presented here have been through a rigorous validation process.

Module 1

Institution logo

12 | QSIU Services

“Specifically, we will use your information to identify institutions that could be a reference for us in key aspects, and to estimate the time we need to see changes reflected in our performance and in the perception of academics and employers...

Modules 2 and 3 clearly explain where we should focus to improve in our rankings performance. The benchmarking analysis by subject areas, citations and productivity (module 4) clearly describes the current situation and impact of research activities of our University in comparison with other institutions. The same kind of clarity can be found in Module 5, where we can get useful conclusions and successful examples that we can follow.

Dr. Antonio Elias Ochoa. Dirección de Planeación y Evaluación, Universidad de los Andes (Colombia)

Benchmarking Deliverables

Regional Rankings: Asia, Latin America and BRICS

The purpose of each ranking is to provide a neutral and independent comparison of the quality of universities across the region, based on a set of criteria that commonly applies to all countries involved in the study.

QS World University Rankings by Faculty & Subject Area

These rankings examine the institutional strength in specific fields. They cover over 30 narrow disciplines, grouped in five broad faculty areas: Arts & Humanities, Engineering & Technology, Life Sciences & Medicine, Natural Sciences and Social Sciences & Management.

The Benchmarking Service is also available for the following ranking exercises:

BENCHMARKING SERVICE

SAMPLE REPORT

Contact your regional representative to receive a sample report.

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A data-rich solution for measuring academic performance and institutional brand recognition.

The Academic Reputation Dataset is a benchmarking tool exclusive for World Top 300 institutions. It enables them to further analyze its academic performance and institutional brand perception.

This extensive dataset provides access to raw data from the QS Global Academic Survey, arguably the largest and strongest survey of its type drawing over 63,000 responses in 2014. Its results feed into the Academic Reputation indicator, the most distinctive component of QS World University Rankings®.

Academic Reputation Dataset

What is included?

Each report includes all the academic responses nominating the client institution and/or the selected peers, broken down by respondent and institution profiles.

� Responses from 5 continents and over 140 countries � Over 50 disciplines covered � High level of flexibility. The tool allows filtering by: � Narrow discipline fields � Broad faculty area � Respondent profile (country, job classification and experience in academia) � Respondent institution rank range � Respondent institution country � Respondent institution size � Respondent institution focus � Respondent institution research intensity � Respondent institution age

Deliverables

The dataset is intended to provide a high level of flexibility. It is presented response by response, allowing for filtering and cross-referencing according to each institution’s needs.

The report is delivered through an online analytics platform.

Copyright © 2013 QS Intelligence Unit Benchmarking Service - Sample Report10 11

Faculty Student Citations per Faculty

International Faculty International Students

Employer Reputation

435 435 372 337 290

2009 2010 2011 2012 2013

2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

Academic Reputation

2013/14 Overall Rank

290Research

Employability

Teaching

Facilities

Internationalization

Access

Culture

Specialist Criteria

Engagement

Innovation

ARWU 301-400 (82)

URAP 250 (243)

Webometrics 480 (504)

THE 302 (333)

4icu 586

Alexa 11,892

QS STARS Rating System www.iu.qs.com/qs-stars/

RANKINGS AT A GLANCE | Athena

Faculty Level Rankings

2009 2010 2011 2012 2013

Arts & Humanities 348 506 318 311 426

Engineering & Technology 349 430 437 387 381

Life Sciences & Medicine 243 302 242 186 261

Natural Sciences 227 537 552 539 384

Social Sciences & Management 298 316 348 359 402

Please, note that the QS World University Rankings by Faculty Area have a new and improved methodology since 2013. For certain institutions, ranks can vary substantially year to year.

Other Rankings

339 354 314 249 249 307 372 340 314 405

361 352 358 357 382 345 348 258 243 177

465 453 479 497 539 191 137 122 80 53

14 | QSIU Services

Consulting Service

The prime objective of the consulting services offered by the QS Intelligence Unit is to assist universities, and other higher education institutions, who aspire to achieve world class standards.

Institutional Direction

� Implementation and change management � Governance and structure � Infrastructure and facilities improvement � Internal communications � Financial planning

External Strategy

� Internationalization � External communications & Branding � Online marketing and presence

Academic Impact

� Faculty recruitment, retention and development � Entrepreneurship, innovation, knowledge transfer

Student Value

� Learning and teaching development � Graduate employability � Student recruitment and experience

Implementation Services:

� Setting up an International Office – governance & structure � Setting up an Institutional Research Office – governance &

structure � Setting up internal performance measurement processes

Implementation Services:

� Desk-research based analysis reports on matters relating to global higher education, qualitative best practice benchmarking for the institutions.

Scope of the Advisory Services:

� Customized Services: QSIU have a unique capacity and expertise in global higher education to provide customized advisory services that address our clients’ specific priorities, objectives, and culture.

� International Advantage: QSIU is internationally unique in the higher education sector through their comprehensive and integrated services, with coordinated and collective team support.

� Collective Strength: Every project we manage is championed by an international expert, teamed with an integrated selection of consultants who help ensure coherence and alignment between the different modules.

� Strategic review and audit � Research strategy and publication performance � Internationalization of students & faculty � Market positioning and reputation advisory � Accreditation, quality assurance and audit

support � Online marketing and social media presence � Employer relations and careers service

provision � Advisory on international ranking systems

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“QS has provided a thorough, professional, and analytical consulting service to our university and we are highly satisfied with the progress it has enabled us to make. They have provided access to a range of internationally renowned senior administrative and academic experts who have worked closely with university management to bring about real and positive changes to our professional practice.”

Prof Nabeel Koshak, Vice President for Business & Innovation, Umm Al-Qura University

“QS offered us a deep insight into research strategy and the recommendations have been very useful in our improvement process. We strongly recommend the consulting service to universities that, like us, constantly seek to provide better services to students and to society as a whole.”

Prof. Carlos Cruz Limon, Vice President External Relations and Internationalization, Tecnológico de Monterrey

“Great work and really helpful for us! We do appreciate your hard work and I’ll make all efforts to persuade people to implement all your recommendations! Work delivered did exceed what we expected.”

Prof. Maxim Khomyakov, Vice President for Internationalization, Ural Federal University

Global Clientele

Gain a thorough analysis of their current performance

Learn from internationally recognised experts

Receive realistic and achievable recommendations

Careful Reviews Ensure Practical Solutions

By engaging with consulting services, Higher Education

institutions will:

16 | QSIU Services

Partner Identification Services

Stages

Module 1

This module offers the option to choose a set of criteria- primary and secondary- that are of most interest, when identifying partner universities. Based on results in these criteria, up to ten specific partner institutions will be identified.

Primary criteria for selecting partner institutions include: country, university size, research intensity and focus (faculties and presence of a medical school). Our extensive research data is able to match university partners through paper intensity, research focus, subject area specification, and citation levels.

Secondary criteria for selecting partner institutions are based on the extensive data collected for the QS World University Rankings®, QS University Rankings: Asia, QS University Rankings: Latin America, and QS World University Rankings by Subject.

Module 2

This module includes the service provided in module 1, with a supplementary introduction to key contacts at all identified partner institutions. This module also comprises a one-page advert within the QS University Rankings supplement, which is emailed to senior university staff in a targeted region as well as a printed edition for distribution at major international higher education conferences. The client will also be provided with a button advert on the rankings section of the QS Intelligence Unit website, the academic home of the QS World University Rankings www.iu.qs.com.

Partner Identification – International Research Collaboration

Research and most importantly collaborative research is a key component when it comes to performing well in most major ranking systems. This service, a part of the whole engagement, serves as a solid starting point for establishing research partnerships with competitive institutions worldwide by providing recommendations tailored to the client’s own strategy in a particular region. The service can systematically identify ‘good-fit’ partner institutions for international research collaboration(s).

The service begins by identifying potential partnership opportunities in a targeted region, according to general and specific prerequisites established with the client. Further to selecting the appropriate partner institutions in the region, QSIU can provide contact details of key people in the selected universities.

This service includes access to arguably the world’s largest database on the international academic community. The database

10 Copyright © 2013 QS Intelligence Unit

To illustrate the faculty area expertise of institutions in the Country of Interest and Client Country, QSIU uses the results in the Academic Reputation indicator, which draw on responses from the global academic community.

The Academic Reputation index is the centrepiece of the QS World University Rankings® carrying a weighting of 40%. The QS Academic Reputation Survey together with the QS Employer Reputation Survey are the aspects which set this ranking most clearly apart from any other.

The QS Academic Reputation Survey is conducted as follows: after drawing up a basic respondent profile, respondents are invited to choose the institutions they consider the best for research in each of the faculty areas previously selected. To boost the size and stability of the sample, QS combines responses from the last three years; where any respondent has responded more than once in the three year period, previous responses are discarded in favour of the latest numbers.

Charts 1.6 and 1.7 take the average Academic Reputation scores achieved by institutions in the respective country, in each faculty area and compare it to the global average (illustrated in the Charts by the light blue highlighted area).

Alongside the comparative analysis of the average faculty expertise in the Country of Interest and the Client Country, it is important to assess Client’s own faculty profile, in relation to the domestic average.

FACULTY AREA EXPERTISE

Charts 1.6 & 1.7 Comparative analysis of faculty area expertise of client country and country of interest, relative to global average results

Chart 1.8 Comparative analysis of client’s faculty area expertise relative to domestic average results

Partner Identification Report: Client University 15

PARTNER INSTITUTIONS

At a glance

This section provides general information about the institution, such as official name, abbreviation and foundation year, as well as how the institution’s profile classifies accord-ing to definitions for : Size, Focus, Research Intensity and Age

Personnel Data

Full Time Equivalent data (or extrapolated alternative data) is used for the Latin Amer-ica University Rankings®. Data referring to Faculty, Students, Internationalisation and Exchanges is presented.

Scopus® Data

Scopus® results for Papers, Citations (ex-cluding self-citations), and Self-citations appear in this section. On the left side are presented calculations relevant for the pro-file of the institution.

Indicators chart

This chart illustrates the institution’s scores across the seven indicators considered in the Latin America University Rankings. The red dot represents the average country (Country of Interest) score achieved in each indicator. The maximum possible result is 100.

Key findings

This section provides a quick overview of the institution’s strengths and weaknesses, as well as the potential areas of collabora-tion with Client.

Subject Rankings Top 5

This table presents the institution’s leading five subjects, according to the QS World University Rankings: by Subject® 2013.

Subject strengths chart

The wheel chart illustrates the institution’s results across all 30 subject areas. The maximum possible score in any subject is 100, but the scale here is dynamically set to highlight the differences between disci-plines at the subject university.

Partner Identification Report: Client University 17

KEY FINDINGS

• Potential Partnership opportunity for the subjects: Chemical Engineering, Economics & Econometrics and Mechanical, Aeronautical & Manufacturing Engineering

• Institution’s indicator strengths: Academic Reputation, Faculty with PhD and Papers per Faculty

• Institution’s indicator weaknesses: Faculty Students ratio, Citations per Paper ratio

• Institution’s position in home country: 8th

• Institution’s areas of strength compared to domestic average scores: Academic Reputation, Employer Reputation, Faculty with PhD, Papers per Faculty and Web Impact

Subject Strengths - QS World University Rankings by Subject® 2013

Partner University 1

Top 5 positions in the QS World University Rankings: by Subject ® 2013

Position Subject

90 Economics & Econometrics

123 Politics & International Studies

150 Computer Science & Information Systems

180 Communication & Media Studies

200 Education

is used for the identification of ten partner universities that are specialized or have excellence and research strength in particular broad and/or narrow subject areas. Clients can then use this intelligence to potentially identify relevant study programs at the partner university.

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18 | QSIU Services

QS World University Rankings®

Academic Reputation

A global survey of academics asking respondents to identify universities they consider excellent in their own broad field of knowledge.

Employer Reputation

A global survey of employers with experience of recruiting from universities.

Citations per Faculty Member

Utilizing Scopus data (the world’s largest abstract and citation database of research literature operated by Elsevier), this indicator combines research productivity and quality, taking into account the scale of an institution.

Faculty Student Ratio

In lieu of a globally available evaluation of teaching quality, this indicator is designed to serve as a widely available proxy for commitment to teaching.

International Students

Used to evaluate not only a university’s broad approach to internationalization, but to also give prospective students a feeling for an institution’s commitment and facilities for students from overseas.

International Faculty

This indicator supports the previous one in assessing a university’s commitment to providing a global educational environment.

The QS World University Rankings® presents a multi-faceted view of the relative strengths of the world’s leading universities.

Launch Event

Methodology

Six indicators are drawn together to form an international ranking of universities:

QS World University Rankings live launch event will be held in each year in early September. This event is typically co-located with the annual EAIE Conference and Exhibition. This annual event announces the latest results from the annual QS World University Rankings offering, giving exclusive access to the team behind the rankings with a full Q&A session on the day of release. This event is documented and video archived to allow a broad global audience to engage in the debate.

Make a date in your diary, the launch event of the QS World University Rankings 2015-2016 will take place on Tuesday, the 15th of September 2015 in Glasgow.

For more information, contact jason@qs.com or visit www.iu.qs.com

“We understand that QS has a strong following among people in Asia and as that is a key source of our international students we need to understand where we need to focus in order to improve our ranking.”

Pamela Moss

Director of Planning, Office of the Vice-Chancellor

The University of Auckland

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Regional and Subject Rankings

Sponsorships

Regional Rankings

EMERGING EUROPE & CENTRAL ASIA

Full results for these Rankings can be found online at www.topuniversities.com.

The purpose of each ranking is to provide a neutral and independent comparison of the quality of universities across the region, based on a set of criteria that commonly applies to all countries involved in the study.

QS University Rankings by Subject

This series of Rankings examine the institutional strength of universities in specific subject fields. Rankings in five key subject areas are produced: Arts & Humanities, Engineering & Technology, Life Sciences & Medicine, Natural Sciences and Social Sciences & Management.

Sponsorship opportunities for the Rankings are available and provide a truly unique global reach to audiences within the higher education sector including parents and students. Sponsorship for regional rankings allow for a targeted media campaign in key countries.

For more information, contact jason@qs.com.

Format

QS World University Rankings® can be found online at www.TopUniversities.com and in print.

It is estimated that in 2014 the QS World University Rankings have been viewed by over 100 million users worldwide including the visitors to www.TopUniversities.com and the users who have consulted the rankings on partners websites.

During 2014 the rankings received coverage in over 23,000 media outlets globally, including leading newspapers, news portals, TV and radio channels such as the BBC, The Guardian, The New York Times, The Australian, The Times of India, The People’s Daily, just to name a few.

“Quacquarelli Symonds (QS), one of the big three ranking organisations.”

The Economist, 10th October, 2011

“...widely recognised throughout higher education as the most trusted international tables...”

The Independent, 11th September, 2012

Academic Branding Portfolio

Due to increased demand for marketing opportunities to the international academic community, The QS Intelligence Unit (QSIU) is pleased to inform you of a new and exciting service.

QSIU now offers institutions unrivalled exposure to the global academic community, providing institutions with an important platform to reach out to this dynamic and elusive audience. QS has one of the largest global academic databases, as well as one of the most-visited world university ranking websites in the world.

Institutions can now select tools within this portfolio based on regional or global exposure and our audience will receive targeted materials from QSIU. The majority of these services take the form of electronic and print publications. A detailed breakdown of each publication is below along with definitions of the various international conferences these publications will be distributed at and their target audience.

Academics and researchers, department heads, deans, vice chancellors, presidents, deputy vice chancellors, academics, rectors, institutional planning and research directors, international office directors, senior administrators.

AIR conferences: Association for Institutional Research

AIEA: Association of International Education Administrators.

AIEC: Australian International Education Conference.

CAIE: Conference of the Americas on International Education.

CASE: Council for Advancement and Support of Education.

CBIE – BCEI: The Canadian Bureau for International Education.

EAIE: Internationalisation of Higher Education.

Going Global: British Council conference for Leaders of International Education

HESPA: Higher Education Strategic Planners Association.

IREG: International Observatory on Academic Ranking and Excellence

NAFSA: Association of International Educators.

QS APPLE: QS Asia Pacific Professional Leaders in Education Conference.

QS MAPLE: QS Middle East and Africa Professional Leaders in Education Conference and Exhibition.

Universities UK: International Higher Education Forum

Target readership Conference definitions:

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The QS World University Rankings® have been compiled annually since 2004. They draw on opinion data from academics and employers, research metrics and demographics to provide a simple tool designed to enable students to shortlist international universities, according to their needs.

Taking in consideration that 42% of the total population globally will own a smartphone by the end of 2015*, the QS Rankings App aims to inform students and the academic mobile community, allowing them to create personalized rankings and in a near future, to navigate through the remaining QS regional and subject rankings.

The QS Rankings App

In four months only the QS Rankings App was downloaded more than 12.000 times, in 146 countries around the world, with 240.000 unique screen views.

We are pleased to announce its dynamic features that will enable your institution to increase its branding and positioning to all international community users, both students and academics.

*Source: Predictions 2015: Most Brands Will Underinvest In Mobile Brands Embracing by Thomas Husson and Julie A. Ask, 2014

At the moment the rankings app offers the following advertising options:

� Unique offer of an institution advert that will be displayed exclusively to all users upon opening the app. This advert can be linked to an external link

� Highlight your institution in the rankings table as in the example, with a banner following its position

� Include in your institution profile: a logo and an introduction with 50 words that will be displayed once the users click on your institution position in the table

� Full advert displayed when sliding the screen after your institution profile

12,000+

Downloads

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The QSIU Website

The QS Intelligence Unit’s website attracts a specific audience of academics who frequent the site for the latest news in higher education, rankings, and events information.

The website is relatively new but the audience has grown significantly. In 2014, it received over 1.8 million page views, an increase of 70% from the previous year. And the interest surrounding a website dedicated to a very specific global academic community continues to grow.

Visit our QSIU Library on www.iu.qs.com. The library contains a wealth of reports, each pertaining to a specific area in higher education intelligence:

� TopMBA.com Jobs & Salary Trends Report � QS TopMBA.com Applicant Survey � QS World University Rankings result tables -

Excel format � Country Reports � QS World University Rankings Supplement � QS World University Rankings by Subject -

Result tables � QS World University Rankings: by Subject

Supplement � QS University Rankings: Latin America

Supplement � QS University Rankings: Asia Supplement � Special reports including Asia as a destination

for innovation � QS University Rankings: BRICS Supplement

The QSIU Library

The site receives visitors from around the globe including the United States, United Kingdom, India, Canada, Australia, Singapore, Malaysia, Hong Kong, China, and Italy. In total, the website reaches over 200 countries, highlighting its unique ability to garner a worldwide academic audience.

Advertisement opportunities are available to suit your target audience. Our rankings pages draw hundreds of thousands of visitors, and our events page pulls in tens of thousands of visitors. Spaces are limited, please contact jason@qs.com for more information.

Geographical distribution of QSIU website visitors by sub-region in 2014

1,800,000page views

Other 0.77%

Southeast Asia 12.01%Eastern Asia 11.29%Western Asia 7.56%

Central & Southern Asia 10.59%Central & South America 10.69%

North America 11.33%Southern Europe 4.94%Western Europe 6.33%Eastern Europe 6.58%North Europe 10.42%

Africa 3.47%Australasia 4.02%

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Academic Branding Portfolio Publications

www.qs.com QS World University Rankings 2013/14 1

Who Rules?QS World University Rankings

2014/15

Emerging markets Universities in the spotlight

2014

Who Stacks Up?QS World University Rankings: by Subject

2014

Who’s Grrreat?QS University Rankings: Asia 2014

Who’s top cat?QS University Rankings: Latin America2014

Due to increased demand for marketing opportunities to the international academic The QS rankings supplements have become an important platform for universities to ensure their brand is established with academics and international university staff.

QS publishes a supplement focusing on the QS World University Rankings, a QS World University Rankings: by Subject supplement, and our three regional rankings: QS University Rankings: Asia, QS University Rankings: Latin America and QS University Rankings: BRICS annually. These exclusive supplements are produced and distributed in both print and electronic versions.

Each of our supplements heralds the results from the latest rankings release. The individual supplements will be sent electronically on the morning of each release to academics and senior international university staff around the world. We will also distribute printed copies at all major global international higher education events as mentioned above.

Electronic copies - 70,000

Print edition copies (each supplement) - 5,000

Conference distribution:

AIEA, AIEC, AIR Conferences, Australia Universities Conference, CAIE, CASE, CBIE, CIRPA, EAIE, FAUBAI, Going Global, HESPA, IREG, NAFSA and Universities UK

Distribution

Advertising options are limited to 10 single color pages per publication.

Please contact jason@qs.com for more information.

24 | QSIU Services

QS World University Rankings Pocket Guide To The Top 200

News-2-WOW-U

QS World University Rankings live launch event (next Glasgow 2015)

Conference distribution:

AIEA, AIEC, AIR Conferences, Australia Universities Conference, CBIE, CIRPA, EAIE, FAUBAI, Going Global, HESPA, IREG, NAFSA and Universities UK

This slick and easy-to-use pocket guide is produced as a ‘quick’ guide to the top 200 and will be distributed at the live release event held alongside EAIE each year. The concertina guide offers 12 panels for universities to place the most powerful university brand, its logo, alongside the results of the QS World University Rankings.

Celebrating outstanding achievements in international higher education

The newsletter incorporates important news and views from the world’s higher education centers with a special focus on Asian, Middle Eastern, and African universities. News may highlight student and faculty achievements, program developments, research breakthroughs, innovations, international collaborations, international mobility agreements, and other notable accomplishments. The newsletter also highlights outstanding achievements in higher education at the national level in areas such as policy-making, bilateral partnerships, and multilateral associations.

Distribution- up to 5,000 complimentary copies of the print edition are sent to the presidents of universities in Asia, Middle East and Africa and the online edition is emailed to our strong database of half a million academics and students.

Distribution

More information? RANKINGS: Ben Sowter ben@qs.comRELATED SERVICES: Jason Newman jason@qs.com

www.iu.qs.com

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News-2-WOW-U

Top Universities Guide

The authoritative guide to the world’s top universities

This popular publication comes in two languages—English and Chinese, both of which features results of the latest QS World University Rankings. It provides students and parents with up-to-date information and advice on making the right choice when deciding upon a university. The publication is a compendium of all the annual research conducted by QS on the best universities, with commentary on the recent trends in global higher education that is of particular interest to the international academic community.

The guide reaches a readership of over 200,000 in 72 countries and more than 100,000 in 285 Chinese cities respectively. The TUG is also available as an iPad app and in a USB drive which will be distributed at all of the major industry conferences. The online version is sent to QS Asia’s extensive database of half a million university academics and students.

Top Universities Guide 2015 is written by acknowledged experts in worldwide higher education and university rankings. Martin Ince, and John O’Leary, author of The Times Good University Guide, bring years of experience editing Times Higher Education and the original World University Rankings. Nunzio Quacquarelli is director of the QS World University Rankings® and editor in chief of the flagship QS resources for students worldwide including TopUniversities.com and TopMBA.com. Ben Sowter heads up the QS Intelligence Unit responsible for putting together the internationally acclaimed QS Rankings.

TOP

UN

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SITIES

GU

IDE 2

01

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topuniversities.com

exclusively featuring the QS W

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®

Exclusively featuring the

Martin InceJohn O’Leary

Nunzio QuacquarelliBen Sowter

2015£9.99US$15.99€12,50

Top

Top Universities Guide 2015 ● QS World University Rankings® 2014/15

● Top 100 universities – Asia, Latin America, BRICS

● Top universities worldwide for 30 subjects

● 50 best student cities

● Top 50 universities founded in the last 50 years

● World’s top 800+ universities listing + websites

● Study abroad information sources for 79+ countries

● QS Stars™ excellence ratings

● Expert comment & analysis

“The biggest single factor in the QS rankings is academic reputation. This is calculated by surveying more than 60,000 academics around the world about their opinion on the merits of institutions other than their own” bbc.com

“This edition of Top Universities Guide proudly celebrates the tenth anniversary of the QS World University Rankings®. It contains all the information and data bright young people and their parents require to navigate the process of an informed choice on the best education the world has to offer.” Mandy Mok, CEO, QS Asia

Guide

Universities

10TH ANNIVERSARY EDITION

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26 | QSIU Services

Team of Analysts, Researchers, PR and Marketing

Deena Al-Hilli, Danae Banette, Stephanie Braudeau, Aurora Burducea, Veronica Castro, Catarina Cunha, Susan Gatuguta, Shadi Hijazi, Martin Juno, Daniel Kahn, Hanna Khikhol, Leigh Kamolins, Dasha Karzunina, Fernando Coca Martin-Romo, Hillol Nag, Ram Patel, David Reggio, Irene-Jay Shin, Samuel Wong and Christina Yan Zhang.

Meet the team

Nunzio Quacquarelli - Founder and Managing Director of QS Quacquarelli Symonds Ltd.

Nunzio believes that education and career decisions are too important to leave to chance. QS aims to be the world’s leading media and solutions company in the higher education sector and the most trusted on-line and off-line meeting place for all candidates, schools and businesses for career and educational related decisions, at each key career stage. Nunzio is responsible for the annual TopMBA.com Applicant and Recruiter Research, producing several reports including the annual QS Global 200 Top Business Schools Report. He is recognized as an authority on the strengths, weaknesses and specializations of business schools and universities around the world.

Ben Sowter - Head of Research at QS, leading the QS Intelligence Unit.

Ben is fully responsible for the operational management of all major QS research projects and is actively involved in all the collection, compilation and tabulation of all the data that lead to, among others, the QS Top MBA Applicant and Recruiter Research and the QS World University Rankings®. Ben is a frequent contributor to the press and his opinions and expertise are used regularly by major global publications.

Baerbel Eckelmann - Research Manager

Baerbel has a MA in General Pedagogy, Sociology and Psychology from the University of Passau, Germany and a MA in Applied Social and Market Research from the University of Westminster. Soon after joining QS, Baerbel took on the responsibility for the data and knowledge management of the QS World University Rankings® and regional rankings exercises. Baerbel also manages the QSIU research team in Singapore.

Jason Newman - Global Commercial Director

Jason is based in QS London HQ, and has 22 years experience working in publications, events and promotions, including for the last 12 years in the international higher education sector. At QS he has run a portfolio of international undergraduate and graduate recruitment products and services. He consults with top universities worldwide, introducing the QS portfolio and advising them on strategies for brand positioning, international student recruitment and international partnerships.

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Contact us

Commercial Director Jason Newman jason@qs.com

Australia, New Zealand, USA and Canada Jason Newman jason@qs.com

UK, Ireland, Netherlands, Scandinavia, Switzerland and Turkey Nicholas Sequeira nicholas@qs.com

Latin America, Spain, Portugal, Belgium and France Bernardo Amador bernardo@qs.com

Asia and Africa Mandy Mok mm@qs.com

Middle East Ashwin Fernandes ashwin@qs.com

China Christina Zhang christina@qs.com

Italy Dario Consoli dario@qs.com

Eastern Europe and Central Asia Larisa Osipova larisa@qs.com

Rest of World Jason Newman jason@qs.com

QS - OUR MISSION

To enable motivated people around the world to fulfill their potential, by fostering educational achievement,

international mobility and career development.

Tel.: +44 (0)207 428 2782

QS with offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC, Portland and Bucharest.

www.iu.qs.comintelligenceunit@qs.com