QRev Market Pitch - Hypermarkets

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QRev Platform for Hypermarkets Auric Confidential. Some or all of the work presented here is either patented or patent pending

Transcript of QRev Market Pitch - Hypermarkets

Page 1: QRev Market Pitch - Hypermarkets

QRev Platformfor

Hypermarkets

Auric Confidential. Some or all of the work presented here is either patented or patent pending

Page 2: QRev Market Pitch - Hypermarkets

Issues faced by Hypermarkets

• High Operating expenses of physical store

• Low customer satisfaction

• Technology takes time to be implemented and is expensive

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Use of Technology Internationally – TESCO in Korea

- Woolworths in Australia

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Limitations

• You need a smart phone • You need to be using internet on your phone • You need to use internet for buying

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Does India use Internet on phones?

No

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Does India use Internet on phones? India has 919.17 Mn mobile phone usersIndia has only 20 Mn smart phones

This means that only 2.2% of users could use internet on their phones.

Broadband penetration levels are even poorer. Just 13.35Mn users in India use broadband internet.

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Does India use internet on phones?

Smart phone usage pattern shows that usage for browsing / internet is not as large.

Neilsen Study

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Does India use Smartphones?

No

Is there an option for the users of basic phones ?

Auric Confidential. Some or all of the work presented here is either patented or patent pending

Page 9: QRev Market Pitch - Hypermarkets

What is QRev?• Smart and simple mobile application to help

you transact with your basic mobile phone .• Technology uses your phone SMS gateways for

information transfer ...• Instantly transfer requirement to the

appropriate store for delivery.

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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How does QRev work ?• How does it work ?

– Download application from kiosk in store – Register with basic information i.e. name/

address/ email. Lock your application with a pin.– Scan product QR code using the phone camera – Use QRev for ordering and input quantity

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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How does QRev work ?

Auric System Integrators Confidential11

STORE

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Scalable “cloud” enabled application architecture

Load Balancer

App Server instance

App Server instance

App Server instance

Web Server Web Server Web Server

Producer Producer Producer

DB DB

Persistent Message Queue

DB Cluster

Auric System Integrators Confidential12

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Your Data is secure with us.

Auric System Integrators Confidential 13Auric Confidential. Some or all of the work presented here is either patented or patent pending

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QRev does not need the internet !

• QRev can place orders WITHOUT using GPRS/EDGE/3G ( internet ) . It only requires an SMS service

• Works with the most basic phones !

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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QRev Features & benefits

Functions using basic mobile device

No internet connectivity required

Features Cost efficient approach

Easy to use – even for the masses in India

Benefits

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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QRev Features & benefits

Use it anywhere, anytime

Easily Scalable to take increased load to cater to peaks & business growth

Features Run you business 24x7

Technology run by Auric with no intervention required from the customer

Benefits

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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QRev features & benefits

Integration with client systems to transfer data to appropriate store location

No hardware cost

FeaturesNear instantaneous transfer of info to the point of delivery

No change in the customers systems or additional capex required at customers end.

Benefits

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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What else can QRev do?• Retain customer transaction linked to his mobile

number for appropriate targeting in SMS communication

• Capturing data on purchase to help drive analytics.

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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What a customer needs to do?

• Step 1 – Download the app• Step 2 – Scan a code • Step 3 – Buy

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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What problems does QRev solve for customers?

• Instore customers have the convenience of shopping with their mobile phone .

• Customers not in store can scan code from advtg to place order

• Previous purchases can be made visible on the customers mobile .

• Anytime and anywhere ordering.• No down time (QRev runs 24x7).

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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• Line busting – Reduce lengthy queues at billing counters as well as rush on the floor

• Simple technology - Extension to virtual store • Always open - Extension of store timing • Better customer experience – Easier for the

customer to transact and get goods as per requirement.

• New business channel - Once downloaded can be used at all times

What problems does QRev solve for hypermarkets ?

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Is it a big technology change for the customer ?

• No. All the technology will be completely handled by Auric.

• No hardware setup required at the hypermarket end.

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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QRev In a Snapshot

• Captures order information through a simple phone

• Transfers and saves transaction data on servers without any capital expenditure.

• Creates transaction database of locations which will be maintained by Auric.

• Creates opportunity for analytics of usage / sales patterns.

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Tech use by Hypermarkets

• 1962 - First Wal-Mart opens in Rogers, Ark• 1975 - With more than 125 stores and $340.3

million in sales, Wal-Mart leases an IBM 370/135 computer system to maintain inventory control for all merchandise in the warehouse and distribution centers and to prepare income statements for each store

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Tech use by Hypermarkets • 1977 - Wal-Mart builds a companywide computer

network and deploys a system for ordering merchandise from suppliers

• 1983 - The company begins to use bar codes for scanning POS data.

• 1984 -Store associates start using handheld terminals when reordering merchandise. Upon scanning a shelf label, the unit provides a description of the merchandise, information on prior quantities ordered and other data.

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Tech use by Hypermarkets • 1996 -Wal-Mart makes Retail Link and EDI

available via the Internet and begins using the Internet as an application platform. Wal-Mart launches online stores.

• 2004 - Wal-Mart announces it will deploy radio frequency identification (RFID) technology

• 2007 - Wal-Mart launches Site to Store service, enabling online customers to pick up merchandise in stores

Auric Confidential. Some or all of the work presented here is either patented or patent pending

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Let technology improve your business.

Let QRev answer solutions to your problems

Auric Confidential. Some or all of the work presented here is either patented or patent pending