QUESTIONNAIRE RESULTS

62%

23%

5%

1%

9%

HOW OLD ARE YOU?

11-16 YEARS 17-25 YEARS 26-40 YEARS 40 + YEARS I DO NOT WISH TO SAY

From this graph I can identify that the majority of the people I asked were between the ages of 11 and 16 years, thus all the results I receive for this questionnaire will be mainly based on the opinions of audi-ences around this age, this will give me a better idea of what appeals to this particular audience, this works as an ad-vantage towards me as this par-ticular age category is my tar-get audience.

32%

68%

WHAT GENDER ARE YOU?

MALE FEMALE

From this graph it is clear that the participants I asked consisted of more female mem-bers than male members, this also adds to the fact that the results I will receive may be biased or one sided and the opinions that I receive from the feedback may mainly appeal to a larger female audience. For instance if I receive feed-back stating that performance is preferable then I will as-sume stereotypically that this may be the opinion based around the larger female audiences.

69%

25%

6%

DO YOU ENJOY VIEWING MUSIC VIDEOS?

YES NO SOMETIMES

From this graph I can identify that the majority of the people I asked enjoyed viewing music videos as the figures I re-ceived were 69% claiming they do enjoy viewing music videos, 25% of participants stating they do not enjoy viewing music videos and the remaining 6% claiming they enjoy viewing video’s sometimes.

7%

10%

3%2%

63%

7%

6%

1%1%

What type of music/social tribes do you follow and listen to?

Rocker’s Emo’s Goth’s

Punks Urban Listeners Pop Listeners

Indie Listeners Contemporary Folk Listeners Other

This graph clearly shows that the participants I asked enjoyed a variety of different music genres however from this clear pie graph I can easily identify that 63% of the participants I asked en-joyed listening and fol-lowed the Urban genre which consisted of a vari-ety of different genres including R&B, Soul and Jazz in comparison to par-ticipants whom enjoyed listening to contemporary folk and Punks who's fig-ures were low at a mere 1% and 2%. This graph creates a clear portrayal of what genre I should choose to use when creating my music video and in this case it would have to be Urban Listeners as this had the highest percentage of all 9 categories.

7%1%

36%

3%3%

50%

Whilst watching a music video, what type of emotions and moods within the video do you enjoy watching?

HUMOROUS SERIOUS ROMANTIC EXAGGERATED HORROR OTHER

From this graph it is clear that a large proportion of the participants that took part in the questionnaire found viewing music videos of a different nature interesting at a massive 50%, however at 36%, participants found that romantic videos were nearly as interesting coming in second place. From looking at this graph, the figures clearly indicate the overall taste of my larger target audience, however one set back would be that the largest percentage of the participants found a different nature interesting when viewing a video that was not previously listed, this will work against me as I am unaware of what this nature may be making it harder for me to create a product that will appeal to my larger target audience as I have no specific indication of what it may be.

14%

86%

What type of videos do you prefer; video’s that are accompanied with the lyrics to the song (parallel sound) or abstract videos?

ABSTRACT ACCOMPANIED WITH THE LYRICS

86% of participants found “video’s that are accompanied with the lyrics to the song” more interesting with only a minor 14% who didn’t. This gives me a clear indication of what type of layout I should have within my video and how much I should have of this particular feature, as the 86% clearly overweighs the mere 14%. Thus after looking at this graph I believe it would be most suitable to create a “Narrative” based video that will contain both lip synching in several sections along with a clear and realistic storyline or anecdote in order for it to appeal to my larger target audience.

72%6%

22%

Do you enjoy watching music video’s containing any sort of animations or special effects?

YES NO IT DEPENDS

A small minority of my parti-cipants found that special ef-fects and animations were unap-pealing at a mere 6% in compar-ison to 72% of participants who in actual fact do enjoy viewing music videos that contain spe-cial effects or animations. This gives me an even clearer idea of what type of video I should con-sider creating when I come to the planning stages of my music video, by looking at this I can create a video on the bases of creating something that will lure my target audience and add extra appeal to the product on a whole.

47%

10%

8%

6%

29%

When you are watching a music video what pace do you prefer the music to be at?

Calm/Slow music videos Loud/Fast/Upbeat music videos

Mid Tempo Don’t mind, it varies really

Other

From this graph I can identify that a larger per-centage of participants found that music video’s that are calm and slow more appealing in comparison to a video that is loud and fast paced, this is clearly evident through the slow music option being 47% in contrary to the fast and loud option being only a mere 10%. This gives me a clearer idea of what paced music I should select when arriving at the planning stages of creating my music video, and instilling these criteria's to create a suit-able product for my larger target audience.

72%

15%

12%

Do you enjoy when the video contains some form of dance routine or performance?

YES NO SOMETIMES IT DEPENDS

From this graph it is clear that the larger percentage of participants enjoyed viewing video’s that contained some form of dance routine or performance, this is evident through the fact that a large 72% found this feature both interesting and appealing. This gives me a deeper insight into the several elements and feature’s my larger target audience will prefer viewing when watching a professional music video thus will give me a clearer indication of what I should include within my video whether that be some form of dance or performance.

27%

40%

33%

What would you expect to see in an RnB video?

PERFORMANCE NARRATIVE OTHER

40% of the participants found that a narrative should be included when creating a stereotypical R&B video, this creates a clearer image of what type of video I should think about creating in order for it to appeal to my target audience, in this case it may be that for the benefit of my product it would be most suitable for me to create a video that it narrative based and is also assisted with the artist singing along to the lyrics of the song in certain areas during the course of the song.