QR Code and Mobile Coupon Strategies That Will Get More Customers
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Transcript of QR Code and Mobile Coupon Strategies That Will Get More Customers
Pam Lehr
www.GoMobileMediaMarketing.com
QR CODE AND MOBILE COUPON STRATEGIES THAT WILL
GET MORE CUSTOMERS
Pam Lehr
www.GoMobileMediaMarketing.com
ARE PEOPLE SCANNING QR CODES?
Almost 16 million scans in Q2 of 2012.
140% increase in scans from Q2 of 2011 to Q2 of 2012.
Pam Lehr
www.GoMobileMediaMarketing.com
Pam Lehr
www.GoMobileMediaMarketing.com
QR CODES ARE COMPANIES MOST USED MOBILE
COMPONENT FOR ENGAGING CUSTOMERS.
Pam Lehr
www.GoMobileMediaMarketing.com
WHY WILL SOMEONE SCAN MY QR CODE?
Give me a reason to scan
A strong call-to-action must be printed with the QR Code.
The #1 mistake business owners make when encouraging their customers to scan their QR Code, is that the QR Code is directed to a desktop website.
Pam Lehr
www.GoMobileMediaMarketing.com
CREATE, ENGAGE, AND MEASURE QR Codes are a convenient way to
deliver content.
A scan must maintain a mobile experience.
Make sure you TEST, TEST, TEST to ensure it works before printing.
Pam Lehr
www.GoMobileMediaMarketing.com
Pam Lehr
www.GoMobileMediaMarketing.com
WHAT INFORMATION COULD I OFFER WHEN USING QR CODES?
Pam Lehr
www.GoMobileMediaMarketing.com
MEASURE FOR EFFECTIVENESS
Pam Lehr
www.GoMobileMediaMarketing.com
QR CODE ANALYTICS
Pam Lehr
www.GoMobileMediaMarketing.com
Pam Lehr
www.GoMobileMediaMarketing.com
HAVE YOU EVER...Found a coupon Gone to pay
And Realized...
You left it at home?
VS.
Pam Lehr
www.GoMobileMediaMarketing.com
A MOBILE COUPON
A Mobile Coupon can be sent to a mobile device, and easily redeemed in store!
Pam Lehr
www.GoMobileMediaMarketing.com
THE MOBILE COUPON PROCESS