Qonnections 2014 - Sales and Marketing Functional Forum
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Transcript of Qonnections 2014 - Sales and Marketing Functional Forum
SA23 Functional Forum:
Sales & Marketing
April 8, 2014
Dan Brault – Qlik
Brian Booden – Cooper Software
Mark Meersman – IPC Global
#qonnections
This Presentation contains forward-looking statements, including, but not limited to, statements regarding the value and effectiveness of Qlik's products, the
introduction of product enhancements or additional products, Qlik’s partner and customer relationships, and Qlik's growth, expansion and market leadership,
that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause Qlik's results to differ materially
from those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be
deemed forward-looking statements, including statements containing the words "predicts," "plan," "expects," "anticipates," "believes," "goal," "target,"
"estimate," "potential," "may", "will," "might," "could," and similar words. Qlik intends all such forward-looking statements to be covered by the safe harbor
provisions for forward-looking statements contained in Section 21E of the Exchange Act and the Private Securities Litigation Reform Act of 1995. Actual
results may differ materially from those projected in such statements due to various factors, including but not limited to: risks and uncertainties inherent in our
business; our ability to attract new customers and retain existing customers; our ability to effectively sell, service and support our products; our ability to
manage our international operations; our ability to compete effectively; our ability to develop and introduce new products and add-ons or enhancements to
existing products; our ability to continue to promote and maintain our brand in a cost-effective manner; our ability to manage growth; our ability to attract and
retain key personnel; the scope and validity of intellectual property rights applicable to our products; adverse economic conditions in general and adverse
economic conditions specifically affecting the markets in which we operate; and other risks and uncertainties more fully described in Qlik's publicly available
filings with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements
included in this presentation represent Qlik's views as of the date of this presentation. Qlik anticipates that subsequent events and developments will cause
its views to change. Qlik undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information,
future events or otherwise. These forward-looking statements should not be relied upon as representing Qlik's views as of any date subsequent to the date of
this presentation.
This Presentation should be read in conjunction with Qlik's periodic reports filed with the SEC (SEC Information), including the disclosures therein of certain
factors which may affect Qlik’s future performance. Individual statements appearing in this Presentation are intended to be read in conjunction with and in the
context of the complete SEC Information documents in which they appear, rather than as stand-alone statements. This presentation is intended to outline our
general product direction and should not be relied on in making a purchase decision, as the development, release, and timing of any features or functionality
described for our products remains at our sole discretion.
© 2014 QlikTech International AB. All rights reserved. Qlik™, QlikView™, QlikTech™, QlikView.Next, Data Dialogs™, Natural Analytics™, Qlik Customer
Success Framework™ and the Qlik logo are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and
logos mentioned are the trademarks of their respective owners.
Legal Disclaimer
#qonnections
• Introduction
• Why Sales and Marketing?
• Mark Meersman – IPC Global
• Brian Booden – Cooper Software
• Qlik Perspective on Marketing
– Marketing Solution Areas
• Qlik Perspective on Sales
– Sales Solution Areas
• Marketing Assets and Collateral
• Partner Portal
• Q&A
Agenda
Global Market Development
Mike Saliter
Manufacturing & Service Industries
David Telford
Retail & Services (Americas)
Scott Jennings
Retail & Services(EMEA)
(To Be Hired)
Manuf. & High Tech
(Americas)
Tom Haas
Manuf. & High Tech
(EMEA)David Telford
Manuf. & High Tech
(APAC)
(To Be Hired)
OEM / Software(Global)
(To Be Hired)
Communications, Energy & Utilities
(Global)
Niall Gallacher
Financial Services
Duncan Ash
Financial Services (Americas)
Paul Van Siclen
Financial Services(EMEA)
Duncan Ash
Financial Services(APAC)
Lance Tay
Public Sector & Health Sciences
Life Sciences / Healthcare
(Global)Ellen Derrico
Public Sector / Public Healthcare
(Global)David Bolton
Healthcare(Americas)
(to be hired)
Customer Advocacy
Barbara Jenkins
EMEA Customer Advocacy
Elisabeth Catuogno
Global / APAC Customer Advocacy
Barbara Jenkins
Global Customer Programs
Vivien Quinn
Americas Customer Advocacy
Donna Edwards
Solutions Marketing
Daniel Brault
Content developers
Virtual functions
2014 Market Dev. Org.
Global
Group
Leads(player/coach)
Regional
/ Sector
Leads
Already in place
Planned in 1H 2014
KEY:
#qonnections
Finance• Financial Planning
& Analysis
• Expense Management
• Revenue & Profitability
• Cash-Flow & Balance Sheet
• Risk & Compliance
IT as a User• Helpdesk Management
• IT Infrastructure
• Software & License
• Network Governance
Human Resources• Workforce Management
• Total Rewards
• Recruitment
Marketing• Campaign Performance
• Customer Segmentation
• Web Analytics
Supply Chain• Procurement
• Inventory
• Logistics
Operations• Production Efficiency
• Operational Risk
• R&D and Innovation
• Customer Service/Call
Center
Sales• Sales Enablement
• Sales Management
QlikView Solutions by Function
#qonnections
Why Sales and Marketing?
SA23 Functional Forum: Sales & Marketing
Presenting: SalesChief, CLICKAbout & Optimus
April 8, 2014
Mark Meersman
Managing Partner
IPC Global
www.ipc-global.com
#qonnections
Mark Meersman
Mark Meersman
Managing Partner
Enterprise Solutions Architect
IPC Global
T: 404.936.3774
www.ipc-global.com
www.ipc-global.com
Mark Meersman is an engaging Enterprise Intelligence thought leader,
architecting integrated systems of value. His career began at
PriceWaterhouse where methodology, professionalism and accountability
were fundamental and ingrained in his work. As the founder and managing
partner of IPC Global, he has built upon these fundamentals over his 25-
year career. In particular, Mark’s experience shines when he engages
management, business users, data analysts, and IT engineers with a road
map, best practices and enabling technologies. “Businesses see a return
when sales, operations, finance and IT come together with our enterprise
planning and implementation approach,” said Mark.
No social media/photography slide
#qonnections
• IPC Global Overview
• CRM Offering: SalesChief for Pivotal CRM Users
• Marketing Big Data Analysis: ClickAbout
• Call Center Performance: Optimus for Cisco Systems®
• Q & A
Agenda
#qonnections
SalesChief for Pivotal CRM Users is about knowing the status of your
customer's overall satisfaction, analyzing opportunities which provides you with
an understanding of business to come, easily identifying the most successful
projects per each campaign and understanding your customer's interests.
QlikView enriches customer’s using
a CRM Solution.
#qonnections
CLICK About
ClickAbout allows our customers to fully visualize, analyze, segment and share
their multi-channel marketing individual journey with their customers through an
integrated solution. They can study a billion of their users behavior and engage
them more deliberately.
QlikView enriches customers in need
of Marketing Big Data Analysis
#qonnections
QlikView enriches customers in need of
Call Center Performance
Optimus Call Center Performance for Cisco Systems® empowers our
customers to manage and plan with timely access to relevant information – both
high level analytical information that directly influences their decisions as well as
detailed information that clearly shows how their results were attained.
IPC Global Snapshot
#qonnections
IPC Global Overview
IPC Global is an Enterprise Systems Integrator, as
such we market, sell, service, train, support and host
solutions for our customers.
IPC Global delivers Enterprise Intelligence
Solutions in the form of:
Enterprise Governance for Directors
Enterprise Applications for Business Users
Enterprise Data for Data Specialists, and
Enterprise Environments for IT Engineers
#qonnections
Our Organization
Brian Thomas Cusick
EVP, Solution Salesbal.com
Chris Pickett
VP, Enterprise Services
Enterprise Solutions
Architect
Steffan Holmquist
VP, Consulting Services
Enterprise Solutions
Architect
Mark Meersman
Managing Partner
Enterprise Solutions Architect
Consulting
Services
Enterprise
Services
Solution
Sales
QlikView
Referral
PartnersChannel
Partners
AWS
Project
Planning
Governance
IT Systems
Planning
EI Implementation
Project
Management
Custom
Development Blueprint
Business Process
Re-engineering
Management
ConsultingATC Support
Managed Services
Staff Augmentation
Custom Training
Systems Upgrade
Cloudera
NPrinting
360View
Enterprise
Solutions
Architecture
Enterprise Data
Warehousing
Hadoop
Clusters
#qonnections
Enterprise Intelligence Customers
Powered by QlikView
http://market.qlik.com/saleschief-for-pivotal-
crm-users.html
Powered by QlikView
CLICK About
Powered by QlikView
http://market.qlik.com/optimus-call-center-
performance-for-cisco-systemsr.html
#qonnections
• Align your Enterprise
Intelligence strategy to
optimize the customer’s
journey.
• Create “robust applications”
and “a single-source of
truth” powered by QlikView.
• Make Enterprise
Intelligence indispensable
for your customer’s
business.
Summary and key takeaways
• Go-to-market solutions
powered by QlikView for:
– CRM users
– MKTG Big Data Analysis
– Call Center Performance
• Best practices
• A few customer case scenarios
Question
&
Answer
Thank You
Mark Meersman
Managing Partner
Enterprise Solutions Architect
IPC Global
T: 404.936.3774
www.ipc-global.com
QlikView Sales and Marketing for ERP
Sales and Forecast Management
April 7, 2014
Brian Booden
Cooper Software
#qonnections
Brian Booden
• Supervising QlikView and BI Architect
• QlikView Designer, Developer, Administrator
• 5 years QlikView experience, 14 years in IT
• Email: [email protected]
• Twitter: @brian_booden
• Twitter: @cooper_software
• LinkedIn: Cooper Software
Presenter
#qonnections
• Introduction to Cooper Software
• Business Intelligence Challenges with ERP
• Sales Management Demo
• Forecast Management Demo
• Summary and key takeaways
Agenda
#qonnections
About Us
• Established in 2005
• Located in Edinburgh, Manchester and Stockholm
• Systems integration specialist, with expertise in customisation and optimisation of
large-scale Enterprise Resource Planning (ERP) systems
• Europe’s largest technical services provider for IFS Applications™ users
• Actively work with and support 40% of the UK IFS user base
• UK’s largest full-time team of technical and functional consultants for IFS
• Leading supplier of QlikView for ERP in UK
• Established 3rd party support facilities
• 100% of clients re-engage with Cooper Software on secondary projects
Cooper Software
#qonnections
Sales Management for IFS
• Analyse Customer Order
quantities, Gross and Net
Sales values, and margins
• Use Google Maps to
geographically plot your
customers’ locations
Cooper Software QlikMarket Apps
Finance Ledger for IFS
• Analyse your Balance Sheet
and P&L by Account, Account
Group and Cost Centre
• Analyse General Ledger
vouchers, at transactional
level.
On Time Delivery for IFS
• Analyse Aging Orders
• Full Visibility of Late and On
Time Deliveries
• Forecast Planned and
Promised orders
#qonnections
Key Problems
• Data held in multiple sources, often required to be joined to create value-add
analysis and reporting
• ERP internal report writing tools often too simplistic
• Management feeling they are not getting value from their ERP system as they do
not ‘see’ it
• Not knowing where data is held and whether it is the correct data to analyse
• Spending lots of time creating static reports
• Re-processing the same disparate data sets each month to create same reports
• Users unable to mine data and/or reports
• Out of date reporting; users complaining that data isn’t current or live
• Point dependency on technical resources and IT
• Excel focus on reporting
Business Intelligence Issues with ERP
#qonnections
Common Issues
• Understanding gaps in product mix
and customer base
• Analysing sales on a geographical
basis
• Sensitivity of data – sales reps
only seeing their own data
• Many versions of the same sales
report – grouped and sorted
differently
• Difficult to interrogate at
transactional / customer order level
Key Points
• Gap Analysis
– Matching the right products to
customers
– Spotting marketing trends and
opportunities
• Geographical drilldown
– Identify geographical sales
areas
– Identify customers for localised
marketing and sales
• Link back to source system
transactions
Sales Management
Sales Management
Demo
#qonnections
Common Issues
• No automated explicit visibility of Invoiced Orders
• Difficult to show order book vs invoiced orders
• Budget and Forecast often held in disparate systems, Excel etc.
• Lack of visibility of forecast consumption on a daily / weekly basis
• Cannot automatically track the combination of order book and / or invoiced orders
against budget and/or forecast
• Unable to report on orders in real time
• Identifying missing pricing data
• Visibility and correlation of different metrics
– Quantity, Case Equivalent, Revenue
• Sales reps should only see their own sales data and relevant forecast
Forecasting and Sales Management
#qonnections
Key Points
• Highly visible KPIs against Budget, by Week, Period and YTD
– Against forecast would also be useful
• Ability to view all charts by Quantity, Case Equivalent and Value
• Differentiation between Core and Event Forecasts
• Ability to compare multiple historical forecasts
– Spot trends on customer, product level
– Feed back to Sales and Marketing regarding customers looking unlikely to hit
Forecast
• Full visibility of Order Book (past, present and future orders), and ability to
combine with invoiced orders vs Budget and Forecast
• Flexibility to look at any combination of Time Period, Customer Group, Product
Type, Product Family and Part
Forecasting and Sales Management
Forecast and Sales Management
Demo
#qonnections
Automated QlikView script generation for ERP
• Outputs full QVD creation script
• Outputs script to load fully transformed QVDs
• Dynamically renames QlikView tables and fields
• Uniquely names all fields
• Identifies primary and foreign keys
• Full SQL statement generated
Cooper Software IFS SDK
#qonnections
• Many businesses struggle to report on vital KPIs
• QlikView provides a powerful base for iterative development
– Sales Management provides solid foundation and view into key metrics
– Forecast Management builds on the above to incorporate
– Provides a firm footing for modelling the Sales and operations planning
(S&OP) process
• Visibility of progress against budget and forecast is a huge advantage
– Pro-active, rather than reactive
– Gives sales and marketing teams more time to react and target customers
Summary and key takeaways
#qonnections
Cooper Software QlikMarket Apps
• Sales Management for IFS
• Finance Ledger for IFS
• On Time Delivery for IFS
Maximize today’s learning
Cooper Software Qonnections Sessions and Blog
• Also presented at SA03: Functional Forum: Finance
• Cooper Software Blog - Rapid QlikView App Development with
Cooper Software SDK™
Community: Qonnections 2014 exclusive group
• Download Qonnections 2014 presentations
• Join the conversation
– tinyurl.com/qlikpn-community2014
– tinyurl.com/qlikpn-facebook
– tinyurl.com/qlikpn-linkedin
Question
&
Answer
Thank You
#qonnections
Marketers Ask and Answer Streams of Questions
“Overall, how
are my
campaigns
performing in
the last
quarter?”
“It looks like
these
campaigns are
working the
best. How
about webinars
in particular?”
“Wow, it looks
like these
accounts were
all influenced.
Was there any
traction by
specific
industry,
location, or
company
size?”
“I want to see
how this
specific
webinar
performed.
What the
ROI?”
“Let’s expand
the view to see
how many
responders we
are getting
from one
particular
account. It
looks like we
could have
more contacts
here. I should
follow up with
the sales rep…
#qonnections
The Challenge is Harnessing Data’s Value
Source: Gartner, “Information Innovation: The Art of the Possible,” April 2, 2012
#qonnections
A Shift In Thinking…
Don Draper’s Modern Marketing:
• Evoke an Emotional Response
• Work Within Defined Constraints
• Strategize Proper Execution
The Rise of
Data-Driven
Marketing!
TransactionLearning
Relationship
Mass MarketingIndividual
Marketing
Conquest
Marketing
Retention
Marketing
Transaction
ValueLife Time Value
Customer
Satisfaction
Customer
Loyalty
Product Life
Cycle
Customer Life
Cycle
Share of the
Market
Share of the
Customer
Product
Differentiation
Customer
Differentiation
#qonnections
Changing Marketing Landscape
• Volume and variety of data are increasing with ferocious velocity
• Marketers have to do more than ever – managing more data to understand and engage with more demanding customer
Market & Technology Factors Driving Pervasive Change
• Leverage customer data to stimulate interest in product offerings and form bonds with customers
• Clues can be very subtle, requiring unique discovery
• Customer intimacy - understand individuals, not markets
Focusing On Relationships, Not Just Transactions
• No more blank checks, marketers need to quantify value
• The measures used to evaluate ROMI in hard numbers are complex and becoming increasingly difficult
Proving Return On Marketing Investment
#qonnections
Marketing Solution Areas
• Improving effectiveness and
yield of campaigns, price
plans, and package
• Leverage industry
benchmark and third party
reference data
• Gain an accurate view of
true market conditions,
present performance,
assessment of potential and
opportunity spotting
• Facilitate timely adjustments,
making campaigns
consumer and result oriented
• Quantify KPI’s and marketing
ROI
• Reduce customer churn
• Improve segmentation and
identifying profitable target
markets
• Enhancing marketing
management including
forecasting and tracking
• Identifying new customer,
cross-selling and upselling
opportunities
• Enable personalized target
lists for custom marketing
• Providing insight and
quantify customer lifetime
values, activations and
churn
• Create a single view across
structured and non-
structured data
• Analyze customer
sentiment, behavior, and
buying trends
• Leverage Klout Scoring
• Benchmark interaction
against competitors for web
presence and value
• Drive content creation and
advertising by relevance
and popularity across web
channels
• Rapidly identify
opportunities and threats
Campaign
Performance
Customer
SegmentationWeb Analytics
#qonnections
Users Ask and Answer Streams of Questions
“What do my
margins look
like for the last
three quarters
broken down
by region?”
“It looks like
one of my
regions has
been under
goal, I wonder
if there’s a
specific
category of
product that’s
driving this?”
“Wow, it looks
like 20-40 year
olds are not
buying many
bicycles at all,
specifically
mountain
bikes.”
“Ok, it seems
that bicycles
are not selling
well in this
region, is there
a particular
bicycle or
perhaps a
customer
segment that’s
the issue?”
“Let’s expand
the view to see
all products
bought by 20-
40 year olds. It
looks like
hiking gear is
more popular
with this group,
which is good
because it’s
less costly to
stock…”
#qonnections
Gartner’s 6 Sales Processes for Driving Growth
What role can Business Discovery play?
Source: Gartner September, 2011
#qonnections
Enhance CRM with QlikView
Sales Ops
Sales Alliances
Service/Support
Marketing
• Exploit market variance with
demand shifts and opportunities
• Insights into customers, buying
behaviors, product mix, and
trends
• Improved forecast accuracy and
resource management
• Improves segmentation, targeting,
loyalty programs, & campaigns
• Identify demand trends and
customer behaviors
• Adjust product offerings and
pricing in different locations
• Plan, execute, track, and measure
joint initiatives
• Integrate data from partner
systems
• Optimize profitable partner
relationships and reduce
unprofitable partners
• Improve insights into service
bundling, service quality, and
issue resolution times
• Increase perceived value and
profitability of warranty and
service agreements
• Acquire and retain more
customers
#qonnections
QlikView and Salesforce.com
• Operational platform for sales
and marketing
• Contains core information about
customers, prospects,
opportunities, and sales
performance
• Strong operational capabilities
• Reporting is complex , and
limited in capability
• Business Discovery applications transforms SFDC
data into actionable insight
• Advanced visualizations such as change over
time
• Integration of data from additional sources
• No strain on operational systems for running
reports
• Single view of leads, contacts, accounts &
campaigns with multiple date dimensions
• Simplified reporting on custom objects & history
tracking
• Embed chatter feeds into QV for greater
collaboration
• Explore data intuitively, not hierarchically
Connector
Integration
#qonnections
Sales Solution Areas
• Improve customer targeting
• Better capture cross-sell and
up-sell opportunities
• Enable users to create
personalized target lists
• Improve preparation for and
effectiveness of customer
interactions
• Higher quality call lists
• Increase conversion rates
• Increase call volume
• Better visualize wins/losses
and revenue performance
• Improve insight into pipeline
and key risk areas to address
• Optimize forecasts, resource
allocations, and compensation
• Improve collaboration between
sales management and staff
• Improved control of pipeline
and sales performance
• More proactive risk resolution
• Improve value from CRM
investments
Sales Enablement Sales Management
Marketing Assets and Collateral
#qonnections
There’s a solution demo for that…
Demo.Qlik.com
Qlik Market (market.qlikview.com)
#qonnections
Marketing Solution Kit Components
• Sales Guide− Bulleted quick reference guide
• Data Sheets− 1 Pages each
− At solution level
− External use
• Sales Presentation Slides− At each solution level
− Marketing trends
− Application screenshots
• Customer Case Studies
• Solution Demos & Scripts− Aligns with solutions & capabilities
• Additional Assets(Will be updated based on feedback/needs)
− Videos
− Brochures
− Chalk & Talks
− White Papers
− External Marketing Assets
− Partner Solutions
#qonnections
Sales Solution Kit Components
• Sales Guide− Bulleted quick reference guide
• Data Sheets− 1 Page each
− At solution level
− External use
• Sales Slides− At each solution level
− Sales trends
− Application screenshots
• Customer Case Studies
• Solution Demos & Scripts − Aligns with solutions & capabilities
• Additional Assets(Updated based on feedback/needs)
− Videos
− Brochures
− Chalk & Talks
− White Papers
− External Marketing Assets
− Partner Solutions
#qonnections
Events
Homepage
#qonnections
Resources
Library
#qonnections
• The selling environment (economy, buyers needs, competitive challenges)
has changed. Need to be agile and focus on selling value.
• Align your Enterprise Intelligence strategy to optimize the customer’s
journey.
• Make Enterprise Intelligence indispensable for your customer’s business
• Forecast Management is the foundation for Sales Management
– Visibility of progress should be pro-active, rather than reactive
– Gives sales and marketing teams more time to react and target customers
• Debunk the challenge of harnessing marketing data’s value
• Enhance CRMs
• Leverage Qlik Market and the Partner Portal
Summary and key takeaways
#qonnections
Please complete the track session survey via the mobile app
• Access the track session survey through the mobile app
• Enter track session code SA23
• Provide your feedback
Feedback
Question
&
Answer
Thank You
Appendix
#qonnections
Business Value with QlikView in Sales
ROI examples
• 5000+ QlikView users deployed in < 6 months
• Big Data: 4.3 million customers with 260 million
agreements and 800 billion cells analyzed in QlikView
• 10% improvement in inventory optimization has resulted
in $100’s of millions of savings using QlikView
• $18m of cost savings from a single Market Share app
• 30% overall company revenue increase
• 100% uplift in sales over 12 months for a leading brand
• £550K cost saving in the last 12 months
• 10% increase in customer service rating for a leading brand
• $4 million cost savings
• $100 million in added revenue from the support and service
contracts they are now able to monitor and quickly address
• Deployed QlikView on iPad to its entire field sales team in less
than 2 months
• Sales team time spent on customer service communication
reduced by 40%
Top 10 Global
High Tech Manufacturer
#qonnections
Business Value with QlikView in Marketing
ROI examples
• Reduce the time and manual effort of reporting by 95%
• Reduced cost per website lead by approx. 10%
• 1000’s of legacy reports replaced
• $12m of aggregated cost savings and additional
revenue from a single Market Share app
• Data acquisition costs cut by up to 85%
• Increase cost effective of campaigns
• Better customer insights
• Increased mkt. resources efficiency, 15% cut in spend
• Franchises achieved an average increase of 30% in
conversation rates
• $100 million in added revenue from the support and service
contracts they are now able to monitor and quickly address
• $4 million cost savings
Top 10 Global
High Tech Manufacturer
#qonnections
Qlik Marketing Strategy
Continuous Cycle to Improve Marketing ROI
Execution
Follow-upPlanning
Insight
Balanced Scorecard
Market Sizing
Campaign Performance
Web & Social Media Analytics
PR Dashboard
Opportunity & Lead Management
Lead Lifecycle
Data Management
Campaign Target Selection
Marketing Balanced Scorecard
Sales
Operations
Human Resources
Finance
Enablement
Partner Portal and Expertise Program
How to Become a Qualified Expert and
Status Designations
Manufacturing & High Tech
Retail & Services
Energy & Utilities
Life Sciences
Communications
Financial Services
Healthcare
Technology
QlikView Mobile Expert
Verticals / Industries
4 Customer References
(Solution Profiles)
1 QlikView Demonstration
Solution on QlikMarket
Industry Highlights &
Best Practices webinar
Marketing the “Expert”
Solution(s) on Qonnect
Marketing Service
Taking Advantage of the Expertise Program
Enablement Benefits and Solution Validation
Marketing Support
Expert Status in the Partner Locator (QlikView.com)
Promotion of Partner’s Customer References
Priority Lead Assignment
Promotion on QlikMarket
Access to Industry Marketing Campaigns & Web Content
Priority Invitation to Events
Marketing & Sales Incentives
Validation of Partner’s QlikView Solution by Qlik
Invitation to Qlik’s Expertise Partner Groups
Eligibility to sponsor at Qonnections
Annual Global Partner Summit and other Qlik events
Use of Qlik Expert Status designation
Enhanced Support in Customer Reference and Case Study creation and
production
How to Apply & Partner Onboarding Process
Step 1
Submission of
Application
Step 2
Adding requested
References
Step 3
Providing
Showcase
Step 4
Marketing
Activities
Approved by
Program
Manager
Approved by
Industry Leads
Approved by
Qlik Market
Team
Support
through
Marketing
Team
#qonnections
Partner Portal Homepage
Events
#qonnections
Partner Portal Homepage
Events
#qonnections
Partner Portal Homepage
Events
#qonnections
Partner Portal Homepage
Events
#qonnections
Product Support
#qonnections
Resources
Enablement Resources - Product pages
#qonnections
Role Based Pathways