QM210 July-August 2015 Vol.22 No.210

www.measuretronix.com/vaisala

: 08-1934-2570, [email protected]

Dew Point

Vaisala DMT152 Dew point -80 C

Vaisala DMT143 Dew point 50 (725 psia)

Vaisala DMT340 Dew point

July-August 2015 Vol.22 No.210 Magazine for Executive Management

QualityForQualityFor

Management

www.tpaemagazine.com

Marketing New Trend update from Japan: Brand Japan 2015

5 : ////

210

6 RTD , ,

Fluke 5522A Multi-Products CalibratorFluke 5522A Multi-Products Calibrator

Fluke 5730A Multifunction CalibratorFluke 5730A Multifunction CalibratorFluke 2638A Hydra Series IIIFluke 2638A Hydra Series III

DC/AC, DC/AC, , , RTD, 22, 44, 66 DMM 6 1 4 DC 0.0024% 57,000

(Data Acquisition)

(Data Acquisition)

/ www.measuretronix.com/seminar

2425/2 10310 0-2514-1000, 0-2514-1234 0-2514-0001, 0-2514-0003 : [email protected] : http://www.measuretronix.com

http://www.measuretronix.com/electrical-calibrator

1, 2, 3 4 6100A Pure sine 1000V 80A 100ppm (0.01%) phase shift (phase adjustment) 1 millidegree 10 6100A

Multifunction insulation tester Portable appliance tester Insulation resistance testers Continuity testers and earth resistance testers Ground bond testers and loop/line impedance testers Hipot testers

27 GHz , RF ,

Compatible

Compatible

Compatible

Compatible

Compatible

Fluctuation Harmonics Dips and Swells Multi Phase Operation

3 , ,

Fluke 6105AElectrical Power StandardFluke 6105AElectrical Power Standard

Fluke 6003A Three Phase Electrical Power CalibratorFluke 6003A Three Phase Electrical Power Calibrator

Fluke 5320AMultifunction Electrical Tester CalibratorFluke 5320AMultifunction Electrical Tester Calibrator

Fluke 96270A 27 GHz Low Phase Noise Reference Source

Fluke 96270A 27 GHz Low Phase Noise Reference Source

Vdc 0.0025% 10 mA 10 A 10 1 G 2 x 4 4-wire USB ( 8846A) Trendplot CAT I 1000V, CAT II 600V

6.5

Fluke 8845A/8846A

Fluke 8845A/8846A

Calibration Lab

DC Volts 200mV 1000V 5.5 8.5 1nVDC Current 200mA 20A 5.5 7.5 10pAAC Volt 200mV 1000V 1 MHz 5.5 6.5 100nV

AC Current 200mA 20A 100 kHz 5.5 6.5 100pAOhms 2 20 G 5.5 8.5 10n two-wires, three-wires four-wires C, F, K

Compatible

DMM 8.5 5 : / ac, / dc 1 year, 95% Condence spec : 3.5 ppm dc voltage, 42 ppm ac voltage, 35 ppm dc current, 103 ppm ac current, 6.5 ppm resistance ac/dc voltage 1100 V, ac/dc current 2.2 A 18 100 MOhm RF millivoltmeters 30 MHz () Fluke 5700A 5720A MET/CAL GPIB (IEEE-488), RS-232, Ethernet, USB 2.0 Fluke 52120A 5725A USB .cvs USB

Compatible

: 08-1869-7770, 089-495-1955, 087-369-3523

MEA

SURE TRONIX LTD.

VERIFICATION

PASSED

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Biomedical Test Equipment

Biomedical Test EquipmentRIGEL IEC 60601 &

IEC 62353 44 The Queens Award 2012

Mono-phasic,

Bi-phasic, Standard and Pulsating waveform Automated

external debrillator (AED)

Pass/Fail Label

Bluetooth

CUT, COAG CQM

IEC 60601-2-2

Infusion Pump Syringe

Pump Flow/Volume

Test Occlusion Test

1. (SPO2)

2. (ECG)

3. (IBP)

4. (NIBP)

CO2, N2O, Halothane,

Enurane, Isourane, Sevourane Desurane

Rigel Multi-Flo :Infusion Pump Analyzer

Rigel Uni-Therm :

High Current

Electrosurgical Analyzer

IMT FlowAnalyzer

Set VA : Anesthesia

and Gas Flow Analzer

(PF300 with OR-703)

Rigel UNI-SIM : Vital Signs Simulator Rigel 288 : Electrical Safety Analyzer

EN/IEC

62353, NFPA-99 EN/IEC 60601-1 Ground bond

dual current high intensity

5.

(Temperature)

6.

(Respiration)

1. Anesthesia Vaporizer

2. Ventilators CPAP/Bilevel

3. Ventilators ICU

4. Ventilators Infant

5. Ventilators High Frequency

6. Blood Pressure Analyzer

7. Oxygen Concentrators

8. Vacuum Pumps

9. Spirometers

10. Pipe Gases

Rigel Uni-Pulse Defibrillator Analyzer

IMT FlowAnalyzer Set V : Gas Flow Analyzer (PF300)IMT FlowAnalyzer Set V : Gas Flow Analyzer (PF300)

Rigel Multi-Flo :Infusion Pump Analyzer

Rigel Uni-Therm :

High Current

Electrosurgical Analyzer

IMT FlowAnalyzer

Set VA : Anesthesia

and Gas Flow Analzer

(PF300 with OR-703)

Rigel UNI-SIM : Vital Signs Simulator Rigel 288 : Electrical Safety Analyzer

Rigel Uni-Pulse Defibrillator Analyzer

6

1. Ventilators CPAP/Bilevel

2. Ventilators ICU

3. Ventilators Infant

4. Ventilators High Frequency

5. Blood Pressure Analyzer

6. Oxygen Concentrators

7. Vacuum Pumps

8. Spirometers

9. Pipe Gases

: 08-5489-3461, 08-7714-3630

/ www.measuretronix.com/seminar

www.measuretronix.com/rigel-biomedical

Electrical / ElectronicsPressure / Vacuum

TemperatureDimension / Torque

Gas Detector

NSC-TISI-TIS 17025CALIBRATION NO. 0035

Marske Machine (Thailand) Co., Ltd. . 17025

-1 5000

NSC-TISI-TIS 17025CALIBRATION NO. 0035E-mail : [email protected], [email protected], [email protected]

2/58 Highway 3191, MapTaPhut, Muang, Rayong 21150Tel : 038-691563-4, 038-682992-3 Fax : 038-682988

NSC-TISI-TIS 17025CALIBRATION NO. 0035E-mail : [email protected], [email protected], [email protected]

2/58 Highway 3191, MapTaPhut, Muang, Rayong 21150Tel : 038-691563-4, 038-682992-3 Fax : 038-682988

CM

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CM

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CY

CMY

K

Artwork Sumipol for ForQuality(10-02-58).pdf 1 3/24/2558 BE 10:07

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Ad BMAM-GBR 15 Size 8.5x11.5 inches.pdf 1 6/23/2015 2:41:59 PM

ContentsQuality Management Vol.22 No.210 July-August 2015

Cover Story

17 Vaisala Dew Point

Quality System

Quality Trend27 5 : ////

Quality Tools31 :

Quality for Food34 AIB AIB Guideline on Good Storage and Distribution Practices

5

Quality of Life37

38

Special Issue 41

45

Quality ManagementQuality Finance

50 Shale Gas .

52 1

.

Quality Marketing & Branding

54 Marketing New Trend update from Japan: Brand Japan 2015

.

31

34

37

54

Creative & Idea KAIZEN Online

Bookcaze Booksmile Nstore

Naiinpann Bookdose

Meb

Ookbee

KAIZEN

(-)

. 02-259-9160 1740()

20150603

ContentsQuality Management Vol.22 No.210 July-August 2015

63

57 :

..

60 Rebranding 5

..

Quality People

63 28

.

66 2

Quality Idol & Model

68

71 Kaplan International

Life Style75 Bangkok Seashell Museum

Quality Movement78 Quality Book Guide

79 Quality Movement

82 Advertiser Index

60

66 75

(-)

0-2258-0320#1750

* Company Profile, Newsletter,Catalogue, Brochure, Pocket Book, Annual Report, etc.

* e-Catalogue, e-Newsletter,e-Company Profile, Company Presentation, Website,

, etc.

*Seminar & Event

* 3

. 0-2259-9160 1740

Editors Published byExecutive Editor

Editorial Assistant

Graphics Art Director

Production Design

Marketing Service

Advertising

Member

Pre-Press

Printing

. 0-2258-0320-5, 0-2259-9160

1750 e-mail: [email protected]

TalkAdvisors

(-)

PR & Advertising Supervisor: . 0-2258-0320-5, 0-2259-9160

1730 e-mail: [email protected]

. (1989)

. 0-2732-3101 0-2375-2017

. 0-2258-0320-5, 0-2259-9160 1731, 1732, 1708

. 0-2258-0320-5, 0-2259-9160 1750

e-mail: [email protected]

-

210 - 2558

-

.

Quality System

5 : ////

: Quality

Management Shale Gas Marketing

New Trend update from Japan: Brand Japan 2015

17for Quality Vol.22 No.210July-August 2015

for QualityCover Story

Pneumatic Actuator

Power Quality Logger and Analyser

www.measuretronix.comwww.measuretronix.com/vaisala: 08-1934-2570

Dew Point

Vaisala DMT340 Dew Point

Vaisala DMT152 Dew Point -80C


50 (725 psia)

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

18

Cover Story

Dew Point

(Relative Humidity: RH)

(> 100%) (condensation)

(saturation) (dew point)

Dew Point Dew Point

3

Daltons

P(total)

= P1 + P2 + P3 Pn

Plastic pellet feed

Hopper throat

Plastic pellets for further processing

Dry supply airDewpoint measurement

Dewpoint measurement

Desiccant bed

, regen

erating

Heater

DRYER

Return air

Filter

Filter

After cooling

Heater

Blower

Desiccant bed

, active

Filter

HOPPER

Valve

Valve

Blower

Return air

Hopper throat

Plastic pellets for further processing Dewpoint

measurement

Dewpoint measurement

Dry supply air

CEN-TIA-Dewpoint-in-plastics-drying-Application-Note-B211376EN-A.indd 2 19.3.2014 9.11

3

20 C (68 F) 23.3 (mbar)

23.3 mbar 20 C (68 F) (

)

Vaisala Dew Point

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

19

Cover Story

Dew

Point

Dew Point

Dew Point

Dew Point

Dew Point

Dew Point

Dew Point

Dew Point 1013.3 mbar Dew Point -10 C (14 F)

18 ( e) 2.8 mbar

2

2026.6 mbar Daltan

e 2 5.6 mbar Dew Point

5.6mb -1 C (30 F)

Dew Point

Dew Point

20C (68F) 23.3 mbar

0C (32F) 6.1 mbar

-10C (14F) 2.8 mbar

-20C (-4F) 1.3 mbar

-40C (-40F) 0.2 mbar

Dew Point

Dew Point

Vaisala DSS70A

Dew Point

e

P1/P2 = e1/e2

Dew Point

Dew Point

Dew Point

Dew Point

(

) Dew Point

Dew Point

( )

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

20

Cover Story

Vaisala DRYCAP

DRYCAP

Dew Point

1.

2.

(dryer) Dew Point

-60 -40C Dew Point DRYCAP -60 -10C

Dew Point 2 4C Dew Point -10 +20C

3.

Dew Point

Dew Point

Dew Point

Dew Point

Dew Point

Dew Point

-80 C (-112 F)

Dew Point -5 C (23 F)

Dew Point -40 C (-40 F)

Vaisala DRYCAP

DRYCAP Dew Point

Vaisala

1997

Vaisala DRYCAP

350C

Vaisala

Dew Point DRYCAP

2C

Vaisala DRYCAP

Vaisala DRYCAP

Dew Point

Upper electrode

Thin-film polymer

Lower electrode

Glass substrate

Pt-100

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

21

Cover Story

4. (sample cell)

2 T

Dew Point

2

Dew Point ()

Dew Point Vaisala

10%RH 10%RH

Dew Point Vaisala

2C (3.6F)

DRYCAP Vaisala


OEM

OEM

Vaisala DRYCAP

Dew Point Vaisala

Dew Point

(sample cell)

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

22

Cover Story

Dew Point Dew Point

Dew Point -60 +60C (-76 +140F)

2C (3.6F)

IP65(NEMA 4)

20

Vaisala DMT152

Dew Point

OEM

-80 C OEM

Vaisala DRYCAP Dew Point -80 C (-112F)

5

NIST

Loop Power Nokeval

301


OEM

Vaisala DRYCAP

50 (725 psia)

Vaisala DRYCAP

Dew Point -60 +60 C (-76 +140 F)

2 C (3.6 F)

NIST

RS485

LED Dew Point

Vaisala DM70

Dew Point

USB Report

NIST Certificate

USB Report

Vaisala DMT340 Series Dew Point

10% (RH)

(W)LAN

Dew Point 10% (RH)

4

Vaisala DRYCAP

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

23

Cover Story

Data Logging 4

LAN WLAN ()

Nokeval 301/302

4-20 mA

4 LED

4-20 mA

4-20 mA

240

4

ABS

IP65

302

Vaisala

10%RH 10%RH Dew

Point

Vaisala

1%RH

40

Vaisala HMT330 Series

HMT330 Series

(W)LAN

NIST Certificate

VAISALA HMT330

Series Vaisala 10

IP 65

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

24

Cover Story

:

08-1934-2570 [email protected]

2425/2 67/2-69 10310

. 0-2514-1000; 0-2514-1234 0-2514-0001; 0-2514-0003

Internet: http://www.measuretronix.com E-Mail: [email protected]

Vaisala HMT120

HVAC

Cooling Tower (heat rate)

Dew Point/Frost Point Wet

Bulb Mixing Ratio, Vapor Pressure Saturation

Vapor Pressure

2 3

LCD

PC USB

Vaisala HM40

HM40

0 100 %RH -10C +60C

: RH, T, Td, Tw, a x, h

Vaisala HUMICAP

Vaisala

CCT SQUARE CO., LTD.1570 Phaholyothin Rd., Ladyaw, Jatujak, Bangkok 10900 Tel. 0-29397717-20 (6 Automatic Line) Fax: 0-251214751570 10900 . 0-29397717-20 (6 ) 0-25121475

http://www.cctsquare.com e-mail: [email protected]

CCT

?

Consultancy Services and Training ISO 9001 ISO/TS 16949 HACCP 5 S Pre-assessment Audit

ISO 14001 ISO/IEC 17025 TQM Consult QS 9000 TIS 18001 QCC In-house Training

QualityCCT

Systemfor QualityTrend Tools for Food of Life


Trendfor Quality

[email protected]

31 ..2558

(AEC)

(AEC blueprint) 4

1.

2. -

3.

SMEs 4.

(FTA)

////

5 :

AEC Blueprint

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

28

Trend

AEC Blueprint

(technical barriers to trade)

12

(AEC priority integration sectors)

1. 2. 3.

4. 5. 6.

7. 8. 9.

10. 11. 12.

-

(ASEAN

Consultative Committee for Standards and Quality: ACCSQ)

10

1.

2. (MRA)

3.

4.

PTB

/

5

1. 12

IEC

IEC 121

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

29

Trend

AHEEERR

(Agreement on the ASEAN Harmonized Electrical and Elec-

tronic Equipment Regulatory Regime)

AHEEERR 31

(.)

22

9

. 1 ..2558

2.

1 20,000 - 30,000

(Automotive

Product Working Group: APWG) 10

UN Regulations

19

NO. AUTOMOTIVE PRODUCTUNECE

REGULATIONNO. AUTOMOTIVE PRODUCT

UNECE REGULATION

1 Braking System R13 11 Safety Glass R43

2 Braking System (Passenger Car) R13H 12 Rear View Mirror R46

3 Seat Belt Anchorage R14 13 Diesel Emission R49

4 Seat Belt R16 14 Noise Emission R51

5 Seats R17 15 Pneumatic Tyre Commercial R54

6 Head Restraints R25 16 Driver Operated Control R28

7 Pneumatic Tyre Passenger R30 17 Tyre (L Category) R75

8 Speedometer (L Category) R39 18 Steering Equipment R79

9 Exhaust Emission (L Category) R40 19 Exhaust Emission R83

10 Noise (L Category) R41

3.

ISO 46

6

UN Regulations 5

35

4.

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

30

Trend

3

5.

CLMV

ISO 34

AEC

()

AEC AEC+3

SMEs

ASEAN Sectoral MRA for Electrical and Electronic Equipment (EE MRA)

- -

ASEAN Harmonized EEE Regulatory Regime (AHEEERR)

IEC

*

= 121

= 31

ASEAN MRA for Type Approval for Automotive Products

UN Regulations

- 2558 19

2 32

ASEAN Sectoral MRA for Building & Construction

? -

? ? ? -

? ? ? -

(testing lab)

(medical testing lab)

(calibration lab) (inspection body)

(management system certification body)

(product certification body)

100

7

1.

ISO, IEC, UN

2.

ISO/IEC 17025 ISO/IEC 17065

3.

ILAC, MRA IAF, MLA

4.

5.

/

6.

7.

4

,

. AEC. 30 2558

Toolsfor Quality


7 New QC Tools 4 (affinity diagrams) (interrelation diagrams)

(tree diagrams) (matrix diagrams)

(arrow diagrams) (process decision program charts)

[email protected]

:

ToolsVo

l.22

No.21

0 J

uly-

Augu

st 2

015

32

(arrow diagram)

(gantt chart) 1

PERT (program evalu-ation and review technique) CPM (critical path method)

3

2

1 2A(2)

1 2 3A(2) B(4)

1

2

()

A 2 -

B 4 A

C 2 B

D 1 C

E 2 B

F 2 B

G 1 B

H 3 B

I 2 E, F

J 2 H

K

1 D, G, I, J

1

1

A

2 2

( 1) ( 2)

3

3 1

B- 4

A 2 4

( 3) 4

4 2

5

K D, G, I J J

D, G I

Tools

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

33

5

A-B-H-J-K

C-D 3

5 5

(process decision program chart)

1 11

4

2 63

7

5

9

8

12

10

A(2) B(4)

C(2)

H(3)

G(1)

F(2)

E(2)

D(1)

J(2) K(1)

I(2)

1968

Flow

Chart 6

6

, 7 New QC Tools

: (-), 2545

34 for Quality Vol.22 No.210July-August 2015

for Foodfor Quality

3

3.1

3.1.1.1

3.2

3.2.1.1 -

3.2.1.2

3.2.1.3

3.2.1.4

System Development Consultant Co., Ltd. [email protected], [email protected]

AIB Guideline on Good Storage and Distribution Practices 5 AIB

for Food

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

35

3.2.1.5

(verification proce-

dures)

3.3

3.3.1.1

3.3.1.2

3.3.1.3

() (

)

3.3.1.4

3.3.1.5

3.3.1.6

3.4

(housekeeping)

3.4.1.1

3.4.1.2

3.4.1.3

3.4.1.4

3.5

(deep)

3.5.1.1

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

36

for Food

3.5.1.2

3.5.1.3

3.5.1.4 Trims

3.5.1.5

(

vent grids)

3.5.1.6 (dock level-

er)

3.5.1.7

(racks and storage shelves)

3.5.1.8

(mopping)

3.5.1.9 (re-

coup and salvage)

3.5.2.3 (recoup)

3.5.2.4

3.6 (main-tenance cleaning)

3.6.1.1

3.6.1.2

3.6.1.3

3.6.1.4

3.6.1.5

3.6.1.6

3.6.1.7

3.6.1.8

(scrub pads)

3.7

3.7.1.1

3.7.1.2

3.7.1.3

3.7.1.4 -

3.7.1.5 Trays and Dollies

3.7.1.6


of Lifefor Quality

1

2 3-4 5-6 7 9

1 1 2

2

2

15

()

-


of Lifefor Quality

-

-

-

(Vitallife)

(Vitallife)

of Life

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

39

2

-

-

(IgE)

( )

-

200

-

-

Special Issue

for QualitySpecial IssueSpecial Issue


for QualitySpecial Issue

(ASEAN Institute for Health Development: AIHD) (ASEAN Training Center for Primary Health Care Development ATC/PHC)

(ASEAN Human Resource Development Project)

(Technical Cooperation) 29

2525 29 2525

(Japan International Cooperation Agency: JICA)

9 2529

11 2531 20 2552

.

Special Issue

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

42

2563

.

-

QS

World University Ranking

1 100

-

20

Hospital Accreditation, Hospital

Re-Engineering, Hospital Reform

Hospital

Automation

-

HA (Hos-

pital Accreditation)

ISO

-

-

(30 )

-

-

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

43

Special Issue

2.

3.

30

(..)

4.

ASEAN Univer-

sity Network 30 10

Thailand

Qualification Framework: TQF

1

2

3

4

5

4

1

Special Issue

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

44

15

Traditional and Alternative

Medicine

-

2

Collaborating

Center Primary Health Care Develop-

ment

(.)

(JICA)

-

1

29

10

-


for QualitySpecial Issue

77 500,000 338

200

HA (Hospital Accreditation)

Medical Hub

Special Issue

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

46

..2557

..2558

..2559

(stroke)

-

-

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

47

Special Issue

24

-

-

2

-

So-cial Enterprise

Special Issue

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

48

(coronary

angiography)

3

- 1 4

30-40

400,000

6 -

(GPAX)

5 2.50

90

7,000

3

Key Per-

formance Indicator: KPI

Outside in Insight out

-

Advance HA

338

500 2564

-

Managementfor QualityFinance Marketing & Branding People Idol & Model


Financefor Quality

5.9%

20%

616.43

(air

pollution)

(country image)

-

(

)

.

2008

77,800

160,000 -

-

Shale Gas

Finance

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

51

(Sichuan Basin) -

-

(crude oil)

1-2

Shale Gas

Hydraulic Fracturing

CNOOC

Unocal

CNOOC

Unocal

Chev-ron

Royal Dutch Shell PLC

-

Royal Dutch Shell

Shale Gas

Shale Gas

(climate change)

USEIA (US En-

ergy Information Administration)

Shale Gas

36.1 -

(trillion)

(conventional

gas deposits) 12

Royal Dutch Shell

Exxon Mobil Corp Total SA

1,360

20%

GDP

10% GDP

Shale Gas

2015

Shale Gas 6,500

-

170,000

2013

2015

230,000

( The National Energy Admi-nistration )


Financefor Quality

-

1 7

. , Lean Six Sigma Black Belt

E-Mail: [email protected]

1

Finance

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

53

GDP

3

(2014)

1

7

2014- 2015

2014 2014

(..-..) 2015

(..-..)/

(%)

1. 782.4 128.6 117.0 -9.05

2. 221.5 54.3 62.4 14.92

3. 156.9 28.1 34.6 23.16

4. 279.1 12.2 20.4 -0.91

5. 100.6 12.2 20.4 66.55

3,247.2 517.9 501.1 -3.23

:

2014

8,700

160,000


Marketing & Brandingfor Quality

Brand Japan 2015 ( Nikkei BP Consulting) Brand Power 2015 Convenience Store 7-Eleven

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.

- E-mail: [email protected]

7-Eleven

Seven Caf

100

Brand Japan Brand Power 2001 Ranking

Total Strength 7-Eleven Seven Caf

1 Total Strength Ranking

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32,000 )

4 Friendly Con- venience Outstanding Innovative

7-Eleven

Friendly 42

4 Friendly

Brand Name1(11) 7-Eleven

2(7) You Tube

3(17) Nissin food

4(3) Studio Ghibli

5(4) Amazon

6(15) Haagen-Dazs

7(22) Google

8(1) Disney

9(6) Apple

9(29) QP

11(18) Seven & I holdings

12(147) USJ (Universal Studio Japan)

13(35) Toyota

14(31) Suntory

15(27) Yahoo!

16(59) iPad

16(10) Kirin

18(31) Mos Burger

19(40) Lawson (CVS)

20(23) Panasonic

Brand Japan 2015

* 2014

Marketing & Branding

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

55

1 7-Eleven

Seven Caf

Seven Gold High Class Private Brand

7-Eleven Japan

Needs

Brand

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Seven Caf

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7-Eleven

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Loft Seven & I Holdings

294

82 Loft

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Original Product

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Kameda 93

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Character New Tennis Prince Event

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13

Top 10 Friendly

135 83

Story To-yotown

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MIRAI () Fuel Battery

Universal Studio Japan (USJ)

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1

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Brand Name1(1) Toyota

2(14) 7-Eleven

3(12) ANA

4(24) Google

4(27) Panasonic

6(6) SoftBank

7(3) Apple

8(10) Canon

9(5) Suntory

9(18) Seven & I Holdings



1.

2.

3.

4.

5.

..

(Choosing a Channel Strategy for Entrepreneurial)

:


l.22

No.21

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st 2

015

58

(manufacturers agents)

(selling agents)

(choosing a channel strategy)

1. (effectiveness)


Vol.2

2 No

.210

Jul

y-Au

gust

201

5

59

7-Eleven

2. (market coverage)

3

Intensive Distribution Strategy

Selective Distribution Strategy

Exclusive Distribution Strategy

-

3. (cost-

efficiency/profitability)

-

4. (adaptability)



Rebranding

Rebranding

Rebranding

JM Cuisine

...

() ..

2499

-

()

600

5

Rebranding ..

-

-

(re-positioning)

-


Vol.2

2 No

.210

Jul

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5

61

Social Media Facebook,

Twitter Website

-

SMS

SMEs

Rebranding

JM Cuisine

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MK, S&P

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JM

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62

JM Cuisine

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JM Cui-

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5

1.

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2.

Re-

branding

Touch Point

Awareness

3.

Rebranding

4.

Value

Rebranding

Rebranding

5. Rebranding

Rebrand JM

Cuisine

Rebranding

SMEs

Rebranding

-

Rebranding

Re-

branding AEC


Peoplefor QualityPeoplefor Quality

Toyota

-

Thainization

(globalization)

Bottom up

.

HRDI

28

PeopleVo

l.22

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64

Top down

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People

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2 No

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Jul

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5

65

-

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1.

(paperless campaign)

Paper-

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2.

2

1

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-

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for Quality Vol.22 No.210July-August 2015

Peoplefor Quality

3

4.

5.

6.

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People

Vol.2

2 No

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Jul

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5

67

()

7. Generation Y

Generation Y (

Generation Why) 2528-2548 ( 2549 Generation Z)

Gen Y

Gen X BB (Baby Boomers)

Gen Y Social

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(

)

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Idol & Modelfor Quality

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37

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3.

4.

5.

6.

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Idol & Modelfor Quality

22,000 30

75,000 150

()

()

Vol.2

2 No

.210

Jul

y-Au

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201

5

72

Idol & Model

..2481

Kaplan Inter-national 75

K+

Blended Learning

Application Online

Kaplan International

Kaplan Inter-national

15


-



Location

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Vol.2

2 No

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Jul

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73

Idol & Model

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10

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/

Kaplan In-ternational (agent)



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International

Special Issue

for Qualityof Life Relax

RelaxforQuality


3

624

1

(Gastropods & Bivalves) 2

(BANGKOK SEASHELL MUSEUM)

MUSEUMBANGKOK SEASHELL

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l.22

No.21

0 J

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Augu

st 2

015

76

2

3

100

(BANGKOK SEASHELL MUSEUM) 1043, 1043/1 23

0-2234-0291, 08-1000-0054

E-mail : [email protected] Website : www.bkkseashellmuseum.co.th

()

10.00 - 18.30 .

()

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for Quality


Movementfor Quality

ongratulationsC

ventE ()

(Fashion Designer Creation 2015)

2558

3

www.dip.go.th www.facebook.com/dip.pr

( 3 ) -

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Thailand Lighting Fair 2015 19-21 2558 106

. ()

() ( 2 )

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()

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Software

ISO 29110 2

(project management) (software implementation)

Vol.2

2 No

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Jul

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Movement

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) .. (

)

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1

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2

1/2559

Vol.2

2 No

.210

Jul

y-Au

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201

5

81

Movement

.. (-) ...

Dr.Masatoshi Kataoka, President Tokyo Metropolitan

Industrial Technology Research Institute/TIRI (SMEs)

Mr.Norikazu Shibuya, President, Tokyo Higashi Shinkin Bank

1 (-) 29

ventE.

(-)

..

(-)

. . ..

... . ...

...

howSPROMAX PROLITE-63B

PROLITE-63B , LANs, WANs

CATV Optical Network

850, 1300, 1310, 1490, 1550, 1650 nm (reference) 999 PC USB LCD -40 +10 dBm

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Internet: http://www.measuretronix.com, E-mail: [email protected]

Vol.2

2 No

.210

Jul

y-Au

gust

201

5

82

* Advertisers Index

Products Page

Calib

ration

Equipm

ent

Measu

rement

Servi

ces

Softw

are

Testin

g

Traini

ng

etc.

Measuretronix Ltd.Cover,

Inside Front Cover, 1

Sumipol Co., Ltd. 5

Consultancy & Training Page

HACC

P

ISO 17

025

ISO 90

01

ISO 14

001

ISO/TS

1694

9

SA 80

00

TIS/OH

SAS 1

8001

5S Six Si

gma

TQM

etc.

CCT Square Co., Ltd. 25

Lab Calibrations Page

Dimens

ion

Electr

ic

Force

Hardn

ess

Length

Mass

pH M

eter

Pressu

re

Temper

ature

& Hu

minit

y

etc.

Marske Machine (Thailand) Co., Ltd. 2, 3

Sumipol Co., Ltd. 5

Advertisers Index

( )

- 2558

:

0-2259-9115 0-2259-9117

[email protected] http://www.tpa.or.th/member

...

- 2558

...

- 2558

Creative & Ide

a KAIZEN

3

Creative & Idea KAIZEN

3

School ofLanguage and Culture

(-)

TEL : 0-2258-0320-5, 0-2259-9160 ext. 1651, 1652E-mail : [email protected]

TN1-15-001 June 10, 2015 June 15-23, 2015 TN1-15-002 July 8, 2015 July 13-21, 2015 TN1-15-003 July 28, 2015 August 3-11, 2015 TN1-15-004 August 26, 2015 September 1-9, 2015

20 20

8168-16

9:00-12:00 9:00-11:0079.00-12.00 . (9.00-11.00 .

)

7

150.

()

150

-

5,000.

qm210_cover001qm210_cover002_Mea_Elec_Cal_20150309qm210_p01_Measure_Rigel_qm206qm210_p02_MMC_Lqm210_p03_MMC_Rqm210_p04_TILOGqm210_p05_sumipolqm210_p06_PPI_2015qm210_p07_TPLAS 2015qm210_p08_Show_Reviewqm210_p09MFT_2015qm210_p10Wire-Tube_2015qm210_p11_Green_Buildingqm210_p12qm210_p13_pr_Kzizen_20150603qm210_p14qm210_p15_production_20150114qm210_p16qm210_p17qm210_p18qm210_p19qm210_p20qm210_p21qm210_p22qm210_p23qm210_p24qm210_p25qm210_p26qm210_p27qm210_p28qm210_p29qm210_p30qm210_p31qm210_p32qm210_p33qm210_p34qm210_p35qm210_p36qm210_p37qm210_p38qm210_p39qm210_p40qm210_p41qm210_p42qm210_p43qm210_p44qm210_p45qm210_p46qm210_p47qm210_p48qm210_p49qm210_p50qm210_p51qm210_p52qm210_p53qm210_p54qm210_p55qm210_p56qm210_p57qm210_p58qm210_p59qm210_p60qm210_p61qm210_p62qm210_p63qm210_p64qm210_p65qm210_p66qm210_p67qm210_p68qm210_p69qm210_p70qm210_p71qm210_p72qm210_p73qm210_p74qm210_p75qm210_p76qm210_p77qm210_p79qm210_p80qm210_p81qm210_p82qm210_cover003_pr_kaizenqm210_cover004_school

QM210 July-August 2015 Vol.22 No.210

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