832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 121

PROJECT GUIDE BY SUBMITTED BY

MOHIT JAIN NABU XAVIER

BIBHUTI PRASAD LENKAPALLABI DUTTAMANISH JAISWALPRAJIT GOSWAMI

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 221

Introduction

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 321

INDEX Consumer buying behaviour in India ndash An overview

Biscuit industry in India- Overview

Objective of the project

BRITANNIA ndash

SWOT analysis

PARLE ndash

SWOT analysis

Findings And Analysis

Summaryconclusion

SuggestionsRecommendations

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 421

Industry Analysis The consumer food industry mainly consists of ready-

to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks

etc Bakery industry in India is probably the largest

among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 521

Overview

Objective of the survey- To understand the buying behaviour of the 100 consumers

who are surveyed by us

The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast

First we have prepared the Questionnaire

We started collecting the data on daily basis

Data was collected in the excel sheet

Findings And Analysis were found the relevant survey

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 221

Introduction

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 321

INDEX Consumer buying behaviour in India ndash An overview

Biscuit industry in India- Overview

Objective of the project

BRITANNIA ndash

SWOT analysis

PARLE ndash

SWOT analysis

Findings And Analysis

Summaryconclusion

SuggestionsRecommendations

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 421

Industry Analysis The consumer food industry mainly consists of ready-

to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks

etc Bakery industry in India is probably the largest

among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 521

Overview

Objective of the survey- To understand the buying behaviour of the 100 consumers

who are surveyed by us

The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast

First we have prepared the Questionnaire

We started collecting the data on daily basis

Data was collected in the excel sheet

Findings And Analysis were found the relevant survey

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 321

INDEX Consumer buying behaviour in India ndash An overview

Biscuit industry in India- Overview

Objective of the project

BRITANNIA ndash

SWOT analysis

PARLE ndash

SWOT analysis

Findings And Analysis

Summaryconclusion

SuggestionsRecommendations

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 421

Industry Analysis The consumer food industry mainly consists of ready-

to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks

etc Bakery industry in India is probably the largest

among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 521

Overview

Objective of the survey- To understand the buying behaviour of the 100 consumers

who are surveyed by us

The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast

First we have prepared the Questionnaire

We started collecting the data on daily basis

Data was collected in the excel sheet

Findings And Analysis were found the relevant survey

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 421

Industry Analysis The consumer food industry mainly consists of ready-

to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks

etc Bakery industry in India is probably the largest

among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 521

Overview

Objective of the survey- To understand the buying behaviour of the 100 consumers

who are surveyed by us

The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast

First we have prepared the Questionnaire

We started collecting the data on daily basis

Data was collected in the excel sheet

Findings And Analysis were found the relevant survey

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 521

Overview

Objective of the survey- To understand the buying behaviour of the 100 consumers

who are surveyed by us

The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast

First we have prepared the Questionnaire

We started collecting the data on daily basis

Data was collected in the excel sheet

Findings And Analysis were found the relevant survey

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 621

Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry

Based on age group

Based on purchasing power of the consumers

The lifestyle approach

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 721

Industry Research Of the people who

consume biscuits 39people prefer cream

biscuits 23 salted

34 prefer sweet plainbiscuits and

15 prefers Glucose 8 prefer Marie

39

23

15

15

8

Chart Title

Cream Salted Digestive Glucose Marie Biscuit

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 821

Industry Research The number of people who

eat biscuits include 4 of people who eat them

everyday 30 eat once a week

19 eat 2-3 days

20 eat anytime

DAILY 4

2-3DAYS19

ONCE A WEEK 30

Once a month27

any time20

Chart Title

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 921

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1021

Britannia Company Overview

1892 - Britannia established with an investment of Rs 295 inKolkata

2007- Britannia ranked No1 in the Metros across all categories

The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1121

Makeover of Britannia

From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company

making cheese and other dairy products

BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the

perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 721

Industry Research Of the people who

consume biscuits 39people prefer cream

biscuits 23 salted

34 prefer sweet plainbiscuits and

15 prefers Glucose 8 prefer Marie

39

23

15

15

8

Chart Title

Cream Salted Digestive Glucose Marie Biscuit

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 821

Industry Research The number of people who

eat biscuits include 4 of people who eat them

everyday 30 eat once a week

19 eat 2-3 days

20 eat anytime

DAILY 4

2-3DAYS19

ONCE A WEEK 30

Once a month27

any time20

Chart Title

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 921

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1021

Britannia Company Overview

1892 - Britannia established with an investment of Rs 295 inKolkata

2007- Britannia ranked No1 in the Metros across all categories

The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1121

Makeover of Britannia

From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company

making cheese and other dairy products

BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the

perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 821

Industry Research The number of people who

eat biscuits include 4 of people who eat them

everyday 30 eat once a week

19 eat 2-3 days

20 eat anytime

DAILY 4

2-3DAYS19

ONCE A WEEK 30

Once a month27

any time20

Chart Title

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 921

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1021

Britannia Company Overview

1892 - Britannia established with an investment of Rs 295 inKolkata

2007- Britannia ranked No1 in the Metros across all categories

The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1121

Makeover of Britannia

From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company

making cheese and other dairy products

BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the

perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 921

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1021

Britannia Company Overview

1892 - Britannia established with an investment of Rs 295 inKolkata

2007- Britannia ranked No1 in the Metros across all categories

The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1121

Makeover of Britannia

From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company

making cheese and other dairy products

BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the

perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1021

Britannia Company Overview

1892 - Britannia established with an investment of Rs 295 inKolkata

2007- Britannia ranked No1 in the Metros across all categories

The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1121

Makeover of Britannia

From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company

making cheese and other dairy products

BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the

perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1121

Makeover of Britannia

From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company

making cheese and other dairy products

BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the

perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1221

SWOT ANALYSIS STRENGTHS

BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in

six out of seven sub-categories of biscuits

WEAKNESS

BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high

turnover of itsKey Managerial Personnel (KMP)

OPPURTUNITIES

BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company

THREATS

Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1321

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1421

Parle Company Overview In 1929 a small company by the name of Parle

products emerged in British dominated India

Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest

selling Glucose biscuit in the world

Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1521

Brands Ambassadors

With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products

With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by

making them integral to the campaign thought

Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1621

Current market position of Parlebiscuits

INTR O

DUCTION G

R OW

TH

M ATUR IT

Y

DECLIN

E

Time

Sales

Hide amp Seek Krackjack Parle gMonaco

K re

ams

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1721

SWOT ANALYSIS

STRENGTHS

Parle has strong brands like Monaco Parle gand Krackjack It also has

well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand

WEAKNESS

There are less number of brands under itsumbrella than Britannia Its portfolio does

not include breads and cakes

OPPURTUNITIES

The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard

THREATS

Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1821

Britannia Vs Parle

(Corporate Social Responsibility)

Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come

together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme

Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati

Puja inviting schools fromall across the state toparticipate

These events gives a chanceto interact with children on a

one-to-one basis andpromote the belief of funand health for the wholefamily

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 1921

MARKET SHARE

6

13

27

27

27

Chart Title

Parle

Sun Feast

Cadbury

Britannia

Bisk Farm

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2021

CONCLUSION

Britannia and Parle both are leaders intheir respective segments

Parle should enhance it‟s product mixand focus on promotion

Britannia should develop economy

range biscuits to capture the lowincome groups

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU

832019 QM Presentation Data

httpslidepdfcomreaderfullqm-presentation-data 2121

THANK YOU