QlikView for sports books

Qualex Asia Limited

Sports books &

gaming companies

About the AuthorWith a degree in psychology from UCLA, Mr. Andrew Pearson has had a varied career in IT, marketing, mobile technology, social media and entertainment. In 2011, Pearson relocated to Hong Kong to open Qualex Asia Limited, bringing its parent company's IT consulting experience into the ASEAN region.

Pearson is currently the Managing Director of Qualex Asia Limited, a leading implementer of business intelligence, customer intelligence, data warehousing, data modeling, predictive analytics, data visualization, digital marketing, mobile, social media and cloud solutions for the gaming, hospitality, sports betting, and social gaming industries. Working with clients such as The Venetian Macao, Galaxy Macau, Macau Slot, Tatts, Genting HK, Star Cruises and Resorts World New York, Pearson is currently working on corporate deals in countries such as Hong Kong, Macau, Singapore, Malaysia, the Philippines and Australia. Pearson has also leveraged Qualex's expertise to implement software solutions from such vendors as SAS, IBM, SAP, Qlik, and Microsoft at some of the world's biggest casino operators and lottery companies.

What is ?

Qlik is a powerful data visualization tool that allows allows its users to search and explore vast amounts of data – all a company’s data. With Qlik, users aren’t constrained by preconceived notions of how data should be related, but can finally understand how it truly is related. Qlik lets businesses turn data into insights across all aspects of their businesses. It’s analytics suite allow for:• High performance analytics• Self-service visualization• Guided analytics• Embedded analytics

Qualex Asia Limited Company Confidential

Metric Segmentation


Metric Segmentation

This Dashboard provides a breakdown of the sports books customer base, looking at sports preferences, and types of bettors in terms of wager sizes and types of sports wagered on.


Metric Segmentation

This dashboard breaks down the turnover by segments, revealing which segment is winning and losing against the sports book.

A view of the Sports book from a Customer perspective: such models have many and varied applications. Customers are segmented according to what they present to the sports book.


Sports Preference

A view of the Sports book from a Customer perspective: This Dashboard reveals information about patrons who gamble on College & Pro football and college basketball, revealing such metrics as avg. spend.


Sports Preference

A view of the Sports book from a Customer perspective: This section reveals spend on each sports category.


Sports Preference

Player Loyalty to Sports Preference


This dashboard reveals the overall player loyalty to his or her preferred gambling sport.



This dashboard reveals the overall player loyalty to his or her preferred gambling sport, showing player count by individual sports.



This dashboard reveals the overall player loyalty to his or her preferred gambling sport, showing average share of wallet across the games. Sports books can use this information to create segments of gamblers that will help in personalization marketing.

Sports Preference Contribution on Games


This dashboard reveals the member count percentage by sports, revealing the average spend in particular sports and how that contributes to the sports book overall spend.

Customer Win & Loss


This dashboard reveals the overall player win & loss. Users can drill into individual patrons to see whether he or she is a winning or losing gambler.

Customer Win & Loss


Customer Win & Loss


Users can drill down into an individual patron’s bets by simply clicking on the bubble plot point.

Customer Win & Loss


This dashboards also provides a list of the top 5 and bottom 5 customers. These parameters are easily expanded to include additional customers. An Excel export can easily create a list of users for the marketing department for further exploration.

Customer Bets and Results


This dashboard reveals betting activity across daily and weekly metrics and reveals when the sports book is receiving the most action.



Radial graphs reveal the time of highest activity. No surprise here as the weekend is the time when most sporting events are held, but this could help a sports book understand when its resources are most heavily taxed.



This dashboard reveals daily bet count as well as corresponding results. For a sports book, this could reveal important information about when they are making the most money. Deeper insight could be added, such as looking at when the customers are placing their bets, i.e., a long time before or just before an event starts.

Clients

Contact:Andrew Pearson

Qualex Asia Limited505 Hennessy Road, Suite 613

Causeway Bay, Hong KongHong Kong +852 5184-2660

Rua da Estrella, No. 8, MacauMacau +853 6265-5885

QlikView for sports books

Data & Analytics

Transcript of QlikView for sports books