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eCommerce case studyLolainto the age of eConlnlerceLOLA,a leading flowers and gifts retailer in Maldives, is a brand namethat had brought a revolution in the floral industry of Maldives. It iscurrently the biggest importer of flowers and plants from Europe, SouthAmerica, Miami, South Africa and Thailand. Lola is also the largest onlinegift solution provider for a one-stop shopping.LOLAuses environmentally friendly flowers that are grown in the flowerfarms, which follow stringent growing practices that are monitored bymultiple certification agencies and associations. LOLAcollaborates withselected merchants/flower farms in Miami, Ecuador,South Africa andHolland.

B U SIN E SS R E QU IR EM E N T

Lola had a website that displayed only static images of gifts and flowersthey had. Besides, it was not possible to add products, categories,promotions etc to their website through their existing administrationpanel without the help of a developer.The lack of provisions for online purchasing was a hurdle in Lola'sgrowth. The customers either had to place an order with them over thephone or had to walk into their outlets to purchase products. Further,entering into the world of social networking was a distant dream toLola then, when social channels were actually playing crucial roles inonline marketing and promotions.

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Lola sensed the need of shifting to online mode of trade. They realizedthat it could bring more business and customers in and increase Lola'soverall popularity. However, shifting to this mode of business was achallenge to Lola.They needed expert advice and a cost-effective solu-tion to go forward with that plan.

T H E A PP R O A CHOur solution was to develop an eCommerce application to Lola.Theproject was subdivided into different modules:

1. Setting up a product catalog

2. Implementing online shopping cart

3. Setting up a secure payment gateway

4. Integrating with social networking sites

Considering that Lola needed an application that was cost effective andreliable, Magento open-source eCommerce platform was suggested.

As a step towards simplifying the process of searching and buyingproducts, product catalog and shopping cart were implemented. Forenabling smooth and secure transactions, a secure payment gatewaywas set up with Bank of Maldives, where the client had an account.

eCommerce case study

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In addition to that, social networking applications like Facebook,Twitter,Blogger etc were integrated with the site. Facebook Connect, a feature ofFacebook, enables logged-in users to order products using their Facebookcredentials. This helped Lola promote their products extensively throughsocial networking sites.

THE FEATURES O F THE APPL ICAT IO N

Some of the features of this application include the following.

Product Catalog

Newsletter & Promotions Shopping cart

eCommerceApplicationSocial Media Payment Gateway

Advanced Search Order Tracking

Point Redemption

eCommerce case study

FeaturesProduct CatalogShopping Cart

Payment Gateway'Order Tracking

Point Redemption'Advanced Search'

Social Media'Newsletter & Promotions'

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T E C H N O L O G Y U S E DMagento is a feature-rich, professional open-source eCommerce solu-tion that offers merchants complete flexibility and control over the look,content, and functionality of their online store.

PHP is a widely used general-purpose scripting language that wasoriginally designed for web development to produce dynamic webpages.

MySQL is an open source relational database management system thatruns as a server providing multi-user accessto the underlying databases.

R E S U L T SThe client found it very convenient to add products, categories, adver-tisements, promotions etc to their website. The application saved themtime and effort.Reliability of payment gateway system was an additional element thatpulled in customers to Lola. The integration of the website with socialnetworking applications opened trade windows for Lola in a significantway.The popularity of the website increased mainly due to the attractive-ness,convenience and self-serving capability it provides to the custom-ers.

eCammerce case study

T ech n o lo gy U s edMagenta

PHp

MySQL. ( f -. . .

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eCommerce case study

QBurst is a customer-focused web and mobile application development

QBurs t

company which builds robust, secure and custom applications for compa-nies ranging from startups to established ones. It has offices in USA, UK,India, Singapore and UA.QBurst has developed enterprise-grade products and solutions for several

Lola into the age of eCommerce: CaseStudyAuthors: QBurst

successful companies across the globe. Over the years, QBurst has earneda reputation of being a technology company which engineers greatproducts and offers cutting edge services. Also, we are known for the

QBurstemail: bdg@qburst.comwww.qburst.com

The expertise and talent of QBurst team helps QBurst provide the best

Copyright e20 77 ,QBurst. All rights reserved.This document is provided for informationpurposes only and the contents hereof aresubject to change without notice.

high-end services we provide, in a cost-effective way, to our clients.

solutions for its 100+ clientele across the globe. Since inception, we haveworked on 300+ projects in the areas of web & mobile applications.

This document is not warranted to beerror-free, nor subject to any other warran-ties or conditions, whether expressed orallyor implied in law, including impl ied warran-ties and conditions of merchantabi lity orfitness for a particular purpose. Wespecifi-cally disclaim any liability with respect tothis document and no contractual obliga-tions are formed either directly or indirectlyby this document. This document may notbe reproduced or transmit ted in any form orby any means, electronic or mechanical, forany purpose, without our prior writtenpermission.

~ Published March 2011

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