Designer: Nawar Adel Al-MutlaqNationality: QatariOccupation: Gaphic designerAge: 21 years oldE-mail: almutlaqna@gmail.comContact number: +974 55640004

Expo 2012, Yeosu: The Living Ocean and Coast

Qatar Pavilion

CONCEPT AND DESCRIPTION

The environment is the surrounding in which a person, animal, or plant lives and operates. It contains air, soil and water all together as the main components.

Qatar is a peninsula surrounded by water from three sides. So, the relation-ship between water and land is a parallel relationship. The ocean holds 97% of the total water on the planet. Sea and ocean is where our ancestors started life in, the natural resources were very few and they depended on pearl diving, fishing and trading the most and as significant reasons for living in the pre-natural-gas era in Qatar. until Petrol was found in the 1930’s, which created a shift in the economy of the country. Hence, since a long time ago ocean and land is comple-menting each other.

The wzar is the fabric men used to wear when going fishing. It has always been a significant index to fishing in Qatar and the Gulf region. I was inspired by it when I designed the logo.

The pattern of the Wzar is basically made of contrasting strokes of lines weaved together to create an intertwined pattern. Semantically, This pattern can represent the collaboration of the fishing crew.

Men used to go in big groups of people, each with an assigned task that has to be done through the cruise. They all worked together to make their way back to their homes successfully.

In my logo design, I was inspired by the Wzar pattern as a way to present Qatar and its relationship with the ocean, also to preserve the heritage of the region.

Other inspirations were some of the fishing gear such as Ghitra, net, Qurqoor and ropes. Ghitra is men’s’ headwear. It can be found in two designs, either plain white color or weaved lines patterns. The net and the ropes are international fishing equipments, which links Qatar to the world. The net is also weaved lines formulating the fishing net, while, ropes are what link things together. Qurqoor is a clip cage on the form of a half oval. It is made of flexible metal and it has two openings, a wide one and a narrow one, once a fish gets in from the wide open-ing through the narrow opening, it gets trapped and it cant go back out. Each inspiration has its own system of working but at the end they all propose two main things, which are: linking and collabora-tion.

INSPIRATIONS

1- The wzar.

2- Qurqoor3- Net4- Ghitra5- Ropes

1

4

35

2

COMMUNICATION OBJECTIVES

FULL COLOR VERSION (FIG. 1)

To communicate the idea of uniting natural sources together for the environment.

To connect between ocean, land, petrol and gas.

To promote the dynamic, active concept of the weaved pattern of the Wzar.

This version should be used wherever possible, but should not be used on com-plex backgrounds.

This should be used on very dark back-grounds, such as black.

FULL-COLOR REVERSED OUT

VERSION (FIG. 2)

It is important that the correct colors are used when reproducing the full-color logo, presenting a clear and consistent image.

COLOR PALETTE

RGB

RGB

RGB

RGB

RGB

RGB

104171177

255255255

221222223

000

12716218

19216062

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

6910259

0000

00018

000100

50010021

3135850

The blue color is derived from the water, sea and ocean.

The Grey color is an industrial color and it represents pipes, gas and petrol.

The Green color represents the environ-ment and the greenery of Qatar.

The yellow gold is Qatar's most popular color, which represents the sand, the sand dunes, the sun and the land.

COLOR PALETTE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Tanseek M Light is a san-serif typeface that is legible and clear. It is all upperacase.

Typeface

SINGLE COLOR (VERSIONS NEGATIVE/POSITIVE)

The single-color white version is recom-mended for use on the vivid colored backgrounds as illustrated below. (Row 1)

These colored variations can be used on light backgrounds. (Row 2)

Shown here are some examples of incor-rectusage which could undermine the integ-rity of the logo.

INCORRECT USAGE

Incorrect Usage 1Never use the logo in any other colors than those specified or introduce any form of outline.

Incorrect Usage 2Never change or scale any elements withinthe logo.

Incorrect Usage 3Never create new arrangements of the ele-ments of the identity.

Incorrect Usage 4Never use the logo on complex or busy back-grounds.

Incorrect Usage 5Never place the logo within a box or border.

Incorrect Usage 6Never crop into the logo.