Q9 all employees

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HOW CAN THESE PROGRAMS BE MADE TO

BENEFIT ALL EMPLOYEES?

2

Provide Access For All Employees

Some alternatives to computer-based

wellness programs:

• Smartphones

• Cell phone (SMS)

• Direct mail

• Via managers and internal teams

• On-site clinics

“We have a vast majority of employees that don’t have a computer but do need to

lose weight.”

– ShapeUp Client

3

Be Inclusive of All Employees

Strive to engage employees that may

have never considered their health

before:

• Start basic. Educate about risk factors

and solutions.

• Leverage healthy people as an

example, make them wellness

champions.

• Be friendly and encouraging about

change, not intimidating.

“We have an older population with an average age of 49, and it is 80% male. Most of

them have lousy health habits and don’t go to the doctor. 25-30% of our population is high

risk.”

“We need to educate our employees. In the first 6

months of this year, 58 pre-diabetic employees

transitioned into diabetes.”

4

Use Social As A Strategy to Reach More People

Accessible: Employees can help each other get involved in the program,

helping wellness managers create broader accessibility

Unintimidating: Friends and coworkers can welcome each other into the

program in a welcoming, bottom-up fashion

Sets an example: Healthy coworkers can take the lead and serve as a role

model for others who are just starting out

Engaging: Online social wellness programs regularly engage people with an

average BMI of 30, a generally difficult-to-reach population

Unifying: This approach unites dispersed and diverse employees to work

together

“This program has started us in the right direction. It has activated our

population, united our employees, and shown them that being healthy can

indeed be fun. The program has helped us to reach the majority of our

employees and to build a positive feeling around our corporate wellness

initiatives. Certainly, this program has achieved higher participation than

any other program we’ve implemented.”

— Sandy Rosenberg, Vice President, Clinical Manager,

Employee Benefits, KeyBank

5

How KeyBank Reached Large Numbers

Q9 all employees

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