QUESTION 4 - AUDIENCE FOR MY MUSIC MAGAZINE

Who would the audience be for your media product?

Zeeshan Mehmood

Zak

Profile

Age: 17 Socio-economic group C/D Male British Asian From Birmingham

Hobbies and Interests

Hip Hop Music PlayStation 3 Attends Gym Rapper Kickboxing Parties

Dislikes

Rock Music Blackberry Phones People with no ambition Lazy people

Music

Zak listens to hip hop and downloads his music through iTunes on his iPod.

He listens to Radio 1xtra and watches music videos on MTV Base, Channel AKA and Starz TV.

His favourite artist: The Game Favourite song: One Blood -

http://www.youtube.com/watch?v=q0ZUbFVgZpc

Jerome

Profile

Age: 18 Working class male Black British From London

Hobbies and Interests

Shopping Football Clothes Nike Trainers Drake Parties Nandos

Dislikes

Country Music Moody people Lady Gaga Beer Reading

Music Jerome downloads his music through

YouTube downloader He listens to Capital FM and Radio 1xtra. Watches music videos on MTV Base, Flava

and Kiss. His favourite DJ is Tim Westwood His Favourite artist: Drake Favourite song: Started From the Bottom -

http://www.youtube.com/watch?v=-AFPQGcL9Uo

QUESTION 5 - HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

Zeeshan Mehmood

My Target Audience The target audience I was aiming for was

males aged 16-19 years of age from a Working class Socio- economic group.

Males who liked the hip hop music genre My target audience was males who have

experienced the hip hop “hood life”, so this magazine could show them how people exactly like themselves have become rich and famous which gives them the inspiration to do the same.

Bold blue writing, I know from my research that a younger audience are more attracted by bright bold colours.

Banner telling the audience about what is inside the magazine, I did that to draw my target audience in.

I changed the background to a colour of half black and half white so it stands out more and looks appealing to my audience if they were to see it on a shelf at a shop it will attract them as most other magazines would just have a plain background with one colour. This colour scheme was kept the same throughout my front cover and contents page. The colours black and white are more of a masculine colours than pink and yellow, which is why I used them because my target audience were males.

Young, Asian model of a similar age to the target audience so young people can relate to it , he is posing like some kind of famous artist to draw my audience in that a new artist will be featured within my magazine.

The title “YOLO” is a common phrase used around the hip hop world which are used in youth culture and music. The phrase and acronym were popularized by the song "The Motto" by Canadian rapper Drake which is a very popular song to the youth of this day and age.

One of the stories I included in my magazine was to ‘win tickets to JayZ and Kanye Concert’ this would attract my target audience as concerts are a lot more popular with younger people, also because my magazine wasn't very expensive and solely aimed at working class people, some of the people reading my magazine might not be able to afford a lot of concert tickets, so winning them would be appealing.

I mentioned a lot of well known hip hop artists in my contents page, this was to draw the audience in because if they recognise the names they are more likely to be interested and will want to read more. Where as if I had made up all of the artists there wouldn't be anything for my target audience to relate to.

I also used three images with the page number which lets the audience know that the picture links to this certain story and it also gives the readers a glimpse of who is on that page and what it is about. Also I decided to add in some images with the text so the audience would not get bored of just looking at a page full of text. Furthermore the colour scheme of black, white and blue is repeated throughout the magazine which makes it look professional to my audience.

I also attracted my audience by the language I used within the article, as being a teenager myself I am familiar with the type of language used within the age range of my audience. For example in the article I used colloquial language like… “Man I took the whole...”

I attracted my audience predominantly with the colours I used, because from doing my questionnaire I found that younger people are more attracted to bright colours, where as older people are more drawn in by sophisticated simple layouts. I used bright red a lot throughout my double page spread and throughout the clothing of my rapper who feature on the double page spread too. This connotes aggression and passion for the genre of music.

Question 6

What have you learnt about technologies from the process of constructing this product?

I started my front cover with a blank page where I went on to put pictures, cover lines, masthead. When I put my image in I cut out the background so just the males images is just there.

Tools used in these 2 print screens are- Text tool- to input text for the cover lines. Magic wand tool was also used to get rid of the back ground of the main image. I learnt a new way of inputting a new masthead using Dafont.com, this enabled me to import images of text but also I cut out the outside layers off using the magic wand and coloured the font in.

Here I have everything from masthead, cover lines, Main headline, Bar code and Price. I have used effects such as stroke on title, I did this so it stands out and gets the readers attention. I learnt how input text.

I added a black rectangle on the left side of the contents page. I also did this on the front cover page so I have shown that I have kept the same colour scheme throughout the magazine. Keeping the same colour scheme makes my magazine look professional and reliable to my audience.

By adding a vertical type tool on the right hand side of my contents page, it allowed me to insert my information of every single page on the right hand side of my contents page in a vertical format.

I started off my double page spread by changing the page format from one page and changed it to a double page spread.

I then added in the colour of my background on the right hand side of the page which was red. After I put in a type tool and changed the layout of the type tool to a column of 2. I then started typing out my article and put a Drop cap at the start of the article too. Then inserted the logo to the top right corner of the right hand side. Finally I inserted the image by using the rectangle frame tool and pasted in the image.

The quotation I used was first designed on DaFont.com, I then opened it up in Photoshop and then manipulated it by using the Photoshop software, I cropped out the background, changed the colour of the font so it would look readable and professional towards my readers on the double page spread and I also added speech marks in. I then used a rotate tool once the quote was in tits position so it looked unusual and stood out compared to the text on the right.

Question 7

Looking back at your preliminary task, what do you feel you have learnt from it in the progression from it to the full product?

-I have learnt how to make the text stand out more on a difficult background.

-I also used better colours which stand out a lot better and are more suitable for my target audience.

-I think my image on “YOLO” looks more professional and is more relevant to the genre of magazine.

-I did although use a very similar layout, I included a banner at the bottom, all cover lines down the left hand side and the model positioned to the right of the page.

-The background behind the model looks a lot more realistic compared to the preliminary cover where the model is standing in front of a car park, however you cannot see this because I blurred out the background

The font and colour scheme is not the same throughout the preliminary task which makes it look unreliable. However I noticed that music magazines try to keep the same colour scheme throughout the whole magazine which is why it looks professional and would fit in with the real music magazines such as Vibe.

-I have learnt how to use the tools in Photoshop to make my contents page look more realistic.

-I have done more research into what an existing contents page looks like and shown this in my work, in my preliminary task I didn't really follow many existing features of a contents page.

-Also the images I took were more professional as I prepared what I wanted to take photos of as opposed to in my preliminary task I took images of whatever possible at the time, they didn't have much relevance to the magazine genre.-I have used better colours that are more suited to the genre of a music magazine and target audience due to my research at the beginning of this task as I used questionnaires to find out what they would like to see. However for my college magazine I didn’t really do a questionnaire for it which is why it looks unprofessional.

The colour scheme on the preliminary task where awful as you cannot really read the features of the contents page but you can see it clearly on my music magazine which is why it looks more professional and reliable.