1. Q3.What have you learned fromyour audience feedback?

2. To achieve audience feedbackwe set up a focus group of 9people who were in our targetaudience age range. This washow we were able to accesseach product to see if theywere all successful individuallyand as a promotional package.The answers we received wereshown during the opendiscussion revealed in thevideo. 3. Our group handed out questionnaires so that each person could answerhonestly about what they thought of the trailer and ancillary products.The questionnaires showed that 7/9 people believed that our trailer targetsboth male and female gender, this was a success as we wanted our trailerto appeal to both genders.5/9 people said that the genre was horror because of the short clips, shrillnoises and there is a constant theme of panic, danger and fear.Whereas 4/9 people said that it was a psychological thriller quoting thatthe trailer suggests mind games and a situation where one hides ispsychological. Even though our trailer is a psychological thriller we arehappy with this result as the comments showed us that we followed thecodes and conventions of the chosen genre.100% identified the correct target audience range of 15-25 this shows thatwe chose the right audience as the people in the focus group believe itshould be aimed at their ages. 4. The three main images that stood out most for the audience were the shadowy figure walking up tothe camera, The one of Emily hiding under the stairs and the one of Emily banging on the door, tryingto escape.We were happy with these shots as:The shadow was used to hide the identity of the protagonist.Emily hiding was important as it was a key shot to resemble the vulnerability of the character Emily.The one of Emily at the door was to represent the feeling that Emily is trapped within her mind andhouse. One person quoted the feeling of desperation and of being trapped this was the link wewanted the audience to make with the character Emily.These were the images that we wanted to be picked as they have the most significance throughoutthe trailer.No-one identified Emily as being the villain, however the majority of the people said that theybelieved it was the dad that had come back for revenge, one person even compared Emilysinnocence against the sinister nature of the dad, this was our intention with the trailer as we wantedto keep the code of enigma about who the villain was and we portrayed Emily throughout the traileras being the innocent victim, creating a few red herrings that would make the audience question theidentity of the protagonist.100% said that the soundtrack complimented the trailer however some suggested that there neededto be more at the beginning.Finally 8/9 people said that they would go to the cinema to watch it, we were extremely happy withthis result as our aim was that our trailer would entice the ages within our focus group to go andwatch it. 5. During our open discussion we asked the questions that we believed wouldencourage a variety of different opinions, This worked well as the feedback wereceived confirmed that the plot worked well as it created a sense of mystery in thetrailer. The one question that caused the most division was who they thought thevillain was as some people said the mum or dad while others suggested that it couldbe Jack which was a surprise but a good one as we didnt want it to be too obviousas most psychological thrillers kept it a secret.This process was the most important part as this was where we acknowledge theimprovements that were suggested to better our product, we learnt that we neededto add an establishing shot of the house at the beginning to give the audience anidea of where the characters were located, another thing we learnt from thefeedback was to create some sort of soundtrack at the beginning of the trailer tohelp compliment where the equilibrium begins and where it ends.This open discussion was a crucial part as we wanted honest opinions from peoplein the general public who were looking at the trailer from a consumers point-of-viewtherefore what they said provided us with more knowledge to improve our productto make it more alluring to our target audience. 6. We showcased our film posters on a PowerPoint presentation, we first showed themindividually for three seconds, then we placed next to each other so that the audiencecould compare them against one another.The feedback about my film poster was mostly positive as they thought that the colourscheme worked well with the chosen genre and they believed that she was representedas the victim because of the reflection of the hand in her eye which suggests thatsomeone is coming after her, however one person said that the expression on her faceand the blood splattered on her hands suggests that she has killed someone and cantbelieve she has done it this was an interesting point as it shows that she could beschizophrenic and unaware of her actions. 100% of people said that each postercompliments the trailer well and they would go and research the trailer after viewingthe posters.As well as getting some positive comments it was also important to gather some pointsfor improvements, one specific factor that was brought up was how my poster shouldbe made a little more realistic, this resulted in me toning down the blood on her handand fading the hand in the eye to make it seem more like a reflection in the eye ratherthan it being edited in. 7. Next we presented our magazine covers up against each other.The focus group thought that my main image was successful inpromoting the character Emily as her face was very monotone andunreadable, which reflects the character as she is a complex individual,they thought that the layout and colour scheme was good and it lookedlike a legitimate film magazine cover.The general feedback was positive as they said that it lookedprofessional and clear, however since then I have asked other peopleabout what they thought about my cover and one suggestion that wasmade was to use a bright colour to make key features stand out, sincethis suggestion I have added the colour yellow, which I chose afterlooking back over film covers such as Total Film and Empire findingthat this colour was the most common one used to draw out importantinformation. 8. In conclusion I have learnt a lot from our audience feedback as ithas not only shown me that our trailer and ancillary productsare successful in targeting our chosen age range but has alsoprovided me with some crucial improvements that will make itlook more effective for my target audience.We have also learnt that the majority of our focus group wouldgo and watch our film in the cinema showing that the productwe have constructed is professional looking and appeals to awide range of ages which was what we were aiming for.