AUDIENCE FEEDBACKNikita Da Silva

Candidate number: 6627Center number: 64770

How have I gathered audience feedback and why have I chosen to gather it in this way?

QUANTITATIVE DATA - Survey Monkey

QUALITATIVE DATA – Trailer 360 Review

This is to appeal to a younger demographic as young people (which my soap opera aims to attract a younger target audience of 16-25 year olds) and so was useful in gathering qualitative data from a younger target audience.

This is a quick and easy way of gathering quantitative data which gives clear results, so I am clearly able to see how successful my audience think this soap opera trailer is.

Through gathering qualitative data through a 360 review I was able to get a detailed insight into what our audience feel is successful in our trailer, through detailed descriptions on sound, initial reactions, camera shot editing etc. and therefore can be used to back up quantitative data.

QUALITATIVE DATA – Social Media (Facebook

When gathering quantitative data through the platform of survey monkey, I ensured that I was gathering a representative sample of both male and females, in accordance with Hartley, as my Soap opera trailer aimed to target a gender neutral target audience.

Target AudienceBefore getting feedback from our target audience we needed to ensure that we were getting feedback that would be applicable to our target audience

Furthermore, in our soap opera trailer we aimed to target a target audience of 16-25 year olds, and so emailed our survey to a large scale of people – but predominantly (95%) within the age bracket of 16-25, to ensure feedback that would be beneficial to us.

In order to see how successful our media product would be we asked audiences how likely they would be to watch it based on the trailer – 100% said yes which indicates that it has been a successful soap opera trailer in enticing the audience. From this we were able to determine to success of codes and conventions we wished to ‘repeat’ (Neale) as well as those where we offered ‘difference’ (Neale) or even ‘exploited’ (Abercrombie).

Appeal

In further qualitative data gathered it has been found that the initial reaction to the trailer, and in particular many people commented on the editing, use of the countdown and the “rewinding concept” as “exciting”. Conventions of murder which I have “repeated” (Neale) have created a “dramatic effect”.

Sound

Our results found that 95% of our audience found that the soundtrack is successful and therefore form this we can infer that the choppy style of the music fits the quick jumps cuts in our trailer and creates a dramatic effect that is aimed to entice the audience.

In addition to this, qualitative data from audience have said that the “action parallels with the non-diegetic soundtrack” and is “synchronous with the action” and have further gone to comment on the scene where the woman places down the cup. And this sound track would appeal to a young demographic as it described to be “contemporary” and “upbeat”.

Camera shots and editingGathering quantitative data we found that our camera shots were diverse, with 40% of people saying that our shots were “very diverse”; 45% saying they were “diverse” and 15% saying they were “mostly diverse”.

Through qualitative data found, results discovered that our trailer has used a variety of shot types which the audience can easily identify such as “close ups, extreme close ups and a POV”. It is also highlighted in my audience feedback that the use of “tracking shots and close ups engages the audience and adds that dramatic element to the soap opera”. Furthermore, long shots used have said to be effective as it focuses on the “wider picture and context”, such as the scene with the extreme close up at the end which “foreshadows the theme of murder”.

Quantitative data found that 84.21% of people found that our editing has been reflective of the theme of time and therefore the use of jump cuts have been successful in portraying the theme of time which we can therefore infer that our editing, with the use of various quick jump cuts relates to time and that it is forever moving forward and therefore links to the use of the countdown timer.

Qualitative data I have found to back up this quantitative data has found that my soap opera trailer has offered ‘difference’ (Neale) to real media texts through the creation of a rewind effect “or speeding up”, as some of my audience have said, and this has created greater suspense and s o our soap opera trailer has been effective in creating a sense of ‘disequilibrium’ (Todorov).

Themes

Quantitative data has found that the theme of time is prevalent through out our trailer with 95% of our audience saying “yes”, the theme of time is prevalent.

Qualitative data found that prevalent themes in our trailer identified include “murder, deception, revenge and time”. Furthermore, the audience has identified that the theme of time is prevalent through the countdown timer which creates a sense of “excitement” to the audience.

Quantitative data has found that 95% of the audience have said that teenagers could relate to the key themes raised in our trailer and so form this we are able to infer that our trailer has looked at key themes such as drugs and conflict which our audience are able to ‘relate’ (Katz) to, in accordance with Wendy Helsby’s ‘zeitgeist’.

Through further qualitative data gathered we were able to get a more detailed response to themes that the audience felt that teenagers could ‘relate’ (Katz). My audience have identified these themes and have said that teenagers will be informed of these current issues in society and “will realistically explore issues in society, such as drugs”. From this I can infer that our soap opera trailer has been successful in attracting a young demographic.

Target Audience

Quantitative data has found that 85% of our audience believe that it is clear that our trailer aims to appeal to a target audience of 16-25 year olds and therefore our trailer has been successful in appealing to the target audience and therefore broadening the BBC 2’s target audience.

Qualitative data we have gathered has found that our media trailer would be successful in appealing to a target audience of 16-25 year olds as one of my audience has recognised that this will “appeal to your young target demographic, as you've used a young cast so it's likely that viewers will be able to "identify" (Katz) with their situations and issues”. This therefore highlights that my soap opera trailer has been successful and it is clear that it aims to appeal a target audience of 16-25 year olds.

BBC Institution

Quantitative data has shown that a majority of 80% of our audience have said that our trailer does fit the BBC’S mission statement to ‘inform and educate’ audiences.

Further qualitative data has found that my soap opera would achieve success as it is ‘challenging’ usual BBC 2’s ideals and therefore would not fit the BBC 2’s mission statement but instead attract a younger target audience through the aim of trying to create a ‘diversion’ (Katz) through looking at key themes such as murder. However, audience have also identified that through looking at key issues in society, in accordance with Wendy Helsby’s Zeitgeist as someone has said that the ”soap will realistically explore issues in society, such as drugs, denoted through the close up shot of the exchange” as well as the BBC 2 ident which allows the audience to be informed on the soap opera.