Q3 2013-update-trends

Internet Audience in Thailand Q3 2013

Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.

Digital Analytics User Experience Search Optimization

Local Representative for

INTERNET AUDIENCE LANDSCAPE

Overall Total Internet Audience Q3 2013

Total Internet Users (Home & Work) PC : 10.88 M (+1.21% from Q3) Total Visits : 494.98 M (+2.12% from Q1)

Based on comScore Thailand Data

55+ 45-54 35-44 25-34 15-24 19.8% 20.6%

11.9%

6.6%

3.6%

2.2%

11.6%

6.7%

3.9%

2.3%

Males are slightly more to be online than Females. Female age 35-55+ are growth segments.

(+1.34%)

(+4.42%)

(+1.57%)

(-1.99%)

(-0.25%)

(-4.15%)

(+3.35%)

(+0.20%)

(-1.85%)

(-0.14%)

Total Internet Audience Trends (000) Home & Work PC

9,600

9,800

10,000

10,200

10,400

10,600

10,800

11,000

Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013

Average Minutes Per Usage Day (Home & Work PC)

The trend of decline still remaining the same : average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access.

0.0

20.0

40.0

60.0

80.0

100.0

120.0

Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013

Top 5 Categories by Growth % (YoY)

Category Q3 2012 Q3 2013 % Growth

Mall 175 846 384

Personals 532 1,524 187

Platform 2,742 6,396 133

Financial Information/Advice 611 1,053 72

Taxes 1 2 67

Q3 2012 VS Q3 2013

Top 5 Categories by Growth % (Quarter by Quarter)

Category Q1 2013 Q2 2013 % Growth

Platform 3,013 6,396 112

Job Search 11 23 101

Family & Youth Education 169 234 38

Politics 109 143 31

Green 444 544 23

Q3 2013 VS Q2 2013

Media Total Unique Visitors (000)

Aug-2012 Aug-2013 % Change Total Internet : Total Audience 10,086 10,821 7 Entertainment 9,884 10,604 7 Portals 9,884 10,604 7 Corporate Presence 9,884 10,604 7 Services 9,884 10,604 7 Social Media 9,884 10,576 7 Distributed Content 8,479 10,550 24 Multimedia 9,078 10,269 13 Search/Navigation 9,241 10,082 9 Social Networking 9,697 10,010 3 Publisher 8,272 9,960 20 Promotional Servers 8,878 9,104 3 Directories/Resources 6,870 8,511 24 News/Information 7,482 7,869 5 Lifestyles 7,686 7,574 -1 Blogs 7,986 7,279 -9 Retail 6,699 6,680 0 Technology 7,163 6,610 -8 Platform 2,742 6,396 133 Downloads 6,789 6,091 -10 Newspapers 5,233 5,893 13

Remark : Included Duplicate

MULTIMEDIA CONTENTS

Multimedia Contents

YouTube dominates the market share for multimedia contents

Platform

Total Unique Visitors (000)

Aug-2012 Aug-2013 % Change

Entertainment - Multimedia 9,078 10,269 13

YOUTUBE.COM 7,628 8,029 5

DAILYMOTION.COM 1,449 2,919 101

iTunes Software (App) 1,355 1,626 20

Gretech Corp. (GOM) 1,809 1,487 -18

Sanook Video 970 965 0

Media Total Unique Visitors (000)


YYCAST.COM 1 73 7,730

GUCHILL.COM 81 612 652

KEEK.COM 9 53 497

Naver.com Comics 11 51 340

SPOKEDARK.TV 117 396 240

Youku & Tudou 45 148 230

JIKGO.COM 9 18 98

SOHU.COM TV 8 16 93

LIVESTREAM.COM 26 51 92

SINA Video 8 15 87

Short video is emerging trend for multimedia content

•  8 Million Unique Visitors (+5% YoY) •  120 Million Visits (+2% YoY) •  2,057 Million Minutes Spent (+2% YoY) •  32.8 Average Minutes Per Day (+2.8% YoY)

VEVO @ YouTube

•  2 Million Unique Visitors Per Month •  Majority of audience are 15-24

YouTube Homepage traffic is declining – people not start their journey on discover content from homepage but via Search (Google) and Facebook.

Google is #1 Source for YouTube traffic (37%) – Follow by Facebook (29%)

37%

6% 29%

9%

8%

3% 2%

5%

1%

Google

Blogger

Facebook

Viacom (MTV, Warner)

VEVO

Windows Live

Outlook.com

Pantip

Bloggang

Platform



Social Media - Blogs 7,986 7,279 -9

Blogger 5,618 5,929 6

BLOGGANG.COM 2,881 2,480 -14

WORDPRESS.COM 3,607 2,254 -38

EXTEEN.COM 2,782 1,888 -32

OKNATION.NET 2,521 1,781 -29

PLATFORM

Platform



Disqus 4,622 5,571 21

Outbrain 1,335 1,564 17

Lijit Networks 572 409 -29

Meebo 1,593 65 -96

Justin.tv Media Platform 24 32 33

You need to plan your content strategies and distribute it at the right medium

Look beyond Thailand!

Key Takeaways •  Desktop Women Users (35 or above) is important segment. •  E-Commerce is significant growth in the market. •  Short clip video is emerging trend for multimedia content. •  Majority of blog platform unique visitor is declining except

Blogger •  Use Content Analytics for measuring the success of campaign. •  Understanding the insight of users and user journey is key

success. •  Look beyond Thai market – there are huge opportunities

outside Thailand •  Tag your content with comScore for standardizing your

benchmarking. It’s free!

Thank You

Contact : Nuttakorn Rattanachaisit Email : [email protected] Mobile : 0860023644 Twitter : @Nuttakorn http://www.facebook.com/PredictiveMKT

Q3 2013-update-trends

Technology

Transcript of Q3 2013-update-trends