How effective is the combination of your main product and ancillary texts?

Digipak was advertised on my magazine advert and the digipak advertised the album. They develop each other by promoting each other and if one person listened to the song and enjoyed it then they would be tempted to buy the album. The ancillary texts add advertisement to my main task and include things such as reviews and images

Through the promotional packages we used synergy in order to connect the three products so they would all

benefit from each other.

While the audience can watch the video, they get to understand the narrative and what the main character is

like . If the audience views the digipak it is likely that they have either watched the music video already or are

planning on watching it. If they haven't watched the video already then the aim of the digipak is to attract them to watch it and purchase the album. Inside the

digipak there are images from the music video which are meant to try and pull the audience in

The magazine advert that we created advertises the album that the record we used is on, so if the audience like the song or music video it is likely that they will go out and purchase the album.

On both the digipak and magazine advert we tried to make the text as easy to read and stand out as we

could by adding white writing onto a black background. This was done to make clear what the

bands name was and what the song that we used was called so if they wanted to go out and buy it there

wouldn’t be any confusion.

On the magazine advert we used we used a the main character from the music video in his school suit instead of when he goes out

on the date because it looks more eye-catching and can relate a lot to the target

audience we were aiming it at.

I feel that the final products that we created are all linked together well and promote each other in the ways that I

wanted. The only way that I would have liked to improve the connections between

all three is by making a lyric booklet which would connect the song that we

used and the others to the album perfectly.

From the picture on the magazine advert it is easy to tell that the video related to the name of the song as the holding hands shows a couple and romance. The colour of the font we used was white on a black background so it was able to stand out, just like this presentation.

On the back cover of the digipak there is also a logo of the record company which is also on the magazine advert, which makes it more recognisable.

Overall, I am happy about the final products. At first I believed it was going to be a struggle to try and make a video that fit into a five minute song and for it not to get boring but by using different conventions and real media texts it was more simple.

When we did the filming we did around 20 minutes worth, but using different editing and cutting techniques we were able to size it down to 5 minutes. Slow motion and different colour effects were the two main effects that we used.

The digipak was successful in terms that it did exactly what we wanted it to do. It looks good and creative with the writing on the wall and a picture of him in his suit which shows that

he is in school.

The only improvement that I would make to the magazine advert is the picture. I believe that the ratings

and writing makes it seems realistic.