Q2How effective is the combination of

your main product with ancillary texts?

Panel 1

Panel 1Panel one of my print production is a very powerful shot from my music video depicting the twocharacters standing apart as if torn from each other. The shot shows them gazing into the distance ontoCromer beach from the pier.

I used this image to amplify the fracture in the relationship. The bleak seascape suggests an undefinedfuture. The breach is shown by the distance in the shot. This can also be seen within my video whereMegan visually fades out of Olivia's life. I decided to use this powerful image in both my print productionand my music video to highlight the separation between the couple.

The image of Meg's character appears to be disappearing, as if blown away into the wind furtherportraying her disappearance from the shot and therefore, Olivia's life. This imagery is much like hercharacters fade out of shot, as mentioned before. This links lyrically to the track 'Gather and Run' whereNatasha North sings 'Break this whirlwind that my body has become....and breath your smoke into mylungs.’Thematically, my Panel One design and music video are identical. I decided this was the best approachbecause I did not want to contradict the convention and notion of a coherent promotional package as tocreate a connection between my music video and my print production. This further enhances the strengthof the advertising aim.Generically, I use the same conventions within all productions. One example of this would be the coloursit is also an example of coherence. I use the same colour scheme throughout my package, muted blues,reds and browns. This is a convention of the indie-folk genre and would therefore fits perfectly throughoutthe whole package. I chose the colour scheme of muted blues, reds and browns to highlight the naturaland autumnal atmosphere that I have created that is also a generic convention.

Shots from music video

Panel 2 & 3

Panel 2 & 3

Panel Two and Three of my print production is a joint panoramic imageportraying Olivia's character alone in a forest, covered in rays from the sunthrough the trees. Once again I have chosen to increase the negative space inthis image by using this panoramic layout across the two panels. I havechallenged the normal conventions by including a gay relationship instead of aheterosexual relationship.The themes and visuals of my production, I have kept an important connectionbetween the lyrics and the product. For example, in the fourth verse, NatashaNorth sings 'Then we will turn the burning sun.....To the forest we will gather andrun.’The convention of the light rays and flares is used throughout the genre like theimages to the right from Elli Goulding and One Direction

CD Print

CD Print

The image on the CD shows the couple together hand in hand bleached in thewarmth of the sunlight. The happy scene is surrounded by sun rays beaming downonto the couple, surrounding them in a warm glow of love and contentment. Thisties the images on panel 1 and the music video together, creating the message oflove. This appeals to our target audience as they can relate this image and thethemes within the productions to their own relationships.In creating this image, I used composition to frame the couple holding hands asone. They are facing the audience, but you are unable to see their faces. This links tothe lyrics 'my hands are weak.....you pull me to the other side so grab my heart andtie my tongue.'Visually, the image is deliberately set to contrast light and dark, much like being in arelationship and being lonely. This is highlighting the binary opposition within thethemes of my productions, between reality and memory. This is a convention of thegenre which can be seen on many album covers such as Ellie Goulding.

Ellie Goulding and a shot from my music video

Panel 4

Panel 4

Visually I have achieved this by using the typography, the location and composition.The theme of using negative space and the rule of thirds to reflect the loneliness, emptiness anddesolation of the relationship. This can be seen in the video in the pier scene in which thecharacters are vulnerable in the shot.This shot is a shot from my music video and is directly after the unedited version of the shot inpanel one. This instantly creates a visual connection between the productions.The imagery of this shot is symbolic of her abandonment. She stands there mourning over theirrelationship, looking out onto a bleak empty landscape. These themes have a strong link to thethemes conveyed in the music video near the end in the pier scene. this Highlights the symbolismthat the environment has in my productions. The beach is bleak, empty and cold. Much like thestage in which their relationship is.I also reference the lyrics "but we're drowning in an ocean too deep" in this image. This furtherunderlines the recurring motif of the locations interconnection with the characters bond. This linkbetween nature and the homosexual relationship has an underlining message of equality andnaturalness of all sexualities. This is a theme that runs throughout my productions.There is a strong coherence between panel one and panel four. Which adds to the visual narrative ofthe panels representing the narrative from the video.

Shots from the music video

Magazine Advert

Magazine advert

One of the main conventions of the medium of an advert in a magazine is to have the name of the artist in large boldletters at the top of the image, in order to catch the attention of the consumer reading this magazine. Promoting the artist(Natasha North) is the key aim here and using her name in large encourages the audience to buy the album or the single.This convention is one I have specifically chose to use, this is because the name 'Natasha North' dominates the advert,making it impossible not to see when browsing through this magazine. The large typography I have used connotes thatthere is importance in her name and that it should be read and remembered. This is effective in not only securing the namein their mind but it also makes the artist seem exciting and relevant which creates a need for the consumers to have whatthe artist is offering, further promoting them.The name of the album also being large letters is another convention I have used. However, as Goodwin's theory states itserves as an advertisement for the artist.The way I have incorporated the text into the image is another key aspect here, I have included the most importantinformation that is vital for an advert, such as the date of release and the name of the product and brand (Natasha North), butthe design of the ad also needs to be bold and memorable to catch the readers attention as they browse through themagazine. That is why I used vibrant colours such as the reds and oranges of autumn. These colours are vibrant and aconvention of the medium because it draws the eye and alerts the reader.The main convention of the genre and the medium is the use of the imagery of the artist. This creates a face for theconsumer to identify the artists 'brand' as. This is an effective way of creating the image of the brand for the artist, however, Ichallenged this in my ad; largely due to my artist, Natasha North, being not well known to the public artist, this meant thather image would not have an impact on how the readers viewed this as it would be as recognisable as our performers.Therefore, I decided to use the performers/actors from my music video instead.